The Wurlwind Website Review and Action Plan provides an independent assessment of your website effectiveness as a marketing and sales tool and an important element in your lead generation and sales activities.
Most consultants, business owners and small to mid-sized business (SME) wanting to grow sales through better lead generation or looking to reduce costs in other marketing areas should review their website.
Whether your website is currently an online brochure or a more comprehensive site, the review will identify beneficial improvements within the overall context of your marketing and sales strategy.
What does the Website Review cover?
The review will identify additional benefits the website can make, from lead generation to customer support and look at:
- Design and layout of template(s)
- Site structure from a customer perspective
- Findability based on keywords and search
- Visitor Engagement such as Email sign-up & Forms
- Social Media and community engagement opportunities
- Multi-media usage and opportunities
What will the Website Action Plan highlight?
The action plan will typically highlight 20-30 focused and pragmatic improvements for quick wins and suggestions for longer term development across the following areas:
- Improve first impressions and visit duration
- Increase lead capture and return visits
- Improve find-ability of the website
- Increase traffic quality and quantity
- Improve the customer/visitor experience
- Identify technical issues and constraints
- Review site measures and operations
- Provide guidance for long-term direction
How long with a Website Review take?
For a smaller business the website review and action plan takes between half a day and two days.
The difference depends on the size of the site, the depth of review and the output you desire.
- a small website, a review of lead capture and a telephone debrief is an example of a half day assessment
- a medium sized website, reviewing several aspects, and a written report is an example of a two day review.
If you want to improve the contribution your website makes to your lead generation or in other areas like sales and customer service then this review could be just the answer, guidance and direction you are looking for.
The Wurlwind Website Review and Action Plan will provide clear direction and actionable steps to deliver quick wins and long-term benefit in several areas.
For an initial chat and quote book a call at a time that suits you through our online calendar. Add your website address and the reason for the request in the notes to the call.
I look forward to talking soon.