Amid the complexity of business to business (B2B) marketing and sales we aim to provide clarity and simplification.
This starts with the way we have distilled the essence of successful B2B marketing and selling to just SIX steps.
The Wurlwind Sales Funnel Roadmap has SIX simple steps
1. Your Goals, ROI and tracking
Whether your journey is for a campaign, sales territory, product launch, department or your whole company, having clear goals and a means to track progress is the foundation and the first step.
The Wurlwind roadmap helps you clarify your goals and identify appropriate milestones and tracking methods.
2. Your Target Market and Ideal Customer
Being clear about who your ideal customer is essential for increased success. Whether it’s for your business as a whole, for a particular product or service or a specific campaign or territory, the more specific you can be about your ideal customer the greater likelihood of success.
The Wurlwind roadmap provides a framework to help you be very clear about your target customer.
3. Your Customer Value Proposition
Customers and clients buy value and what something will do for them. You’ve heard that ‘What’s in it for me’ is so important, and maybe that it’s not just the rational and logical side but also the emotional side of buying that counts too.
The Wurlwind roadmap will save you time and help you develop a much more compelling proposition for the end-to-end campaign.
4. Selling activity to win new customers
Why do people buy from you? Knowing why your recent customers chose you over other options is a crucial part of selling the next deals. Being specific about value, reducing risk, overcoming potential objections, setting realistic expectations, helping the buyer sell internally and justify the project are just some of the elements to cover.
The Wurlwind roadmap equips you with techniques to improve your sales conversions.
5. Lead Nurture Activity to generate sales ready leads
How many buyers are ready to buy straight away? It’s fantastic when they are, and it’s important to identify them and devote time to help them choose you. But there are many others who will take time to move to the point where they are in the final stages of purchasing. Having appropriate lead nurture in place is what is contributing to the success of many market leading companies now.
The Wurlwind roadmap highlights a number of ways to nurture initial inquiries and leads through to Sales Qualified Leads, saving you time, and helping you and your sales team focus on high quality, winnable opportunities.
6. Promotion, Attraction and Lead Capture Campaigns to engage Marketing Qualified Contacts
This is a huge topic, and one which generally goes under the heading of ‘lead generation’. There are a bewildering number of lead generation ideas and techniques being promoted – some traditional, some contemporary, some offline, some online, some ‘free’, some paid-for, and so the categories continue.
The Wurlwind roadmap will help you categorise and choose between the options, helping you to look for and choose methods that are more likely to fit your business and be successful for you.
Download your copy of the Wurlwind Sales Funnel Roadmap here
NB. The Roadmap is being revised and a new edition will be available shortly.
Please email firstname.lastname@example.org and we will send you a copy as soon as it is available.
Meanwhile, please look around the Wurlwind website for more hints and tips, such as:
- Lead generation through LinkedIn for Sales and Business Owners
- Manage your communications, contacts, activities, collaboration and pipeline with Nimble CRM
I’ll be in touch very soon.
Business Development Director