Having successfully deliver LinkedIn related Training and Services since 2010 it has become clearer who is an ideal client for me, Mark Stonham, is.
And, after a lot of thought it, occurred to me that the common thread is that they are in a “Trusted Advisor” role.
The majority of my clients since 2010 have been people who I would identify as Trusted Advisors to their clients.
And this clarity (early in 2018) has been a revelation.
It means I can focus my communications, content, services and more around a single ‘avatar’ rather than multiple ones.
My Ideal Client is someone who is a Trusted Advisor
Some clients have been in the more traditional Trusted Advisor professions and roles, including:
- Lawyers & Solicitors
- Financial Advisors
Others are in roles that are a new breed of Trusted Advisor, including:
- Consultants – in management, business, finance, change etc
- Senior Sales People, especially those who sell ‘strategic’ or mission-critical solutions to clients
- Business Owners and Business Leaders who are delivering mission-critical services to clients.
And this pretty much covers the roles and titles of ALL the people who are my clients.
When do they become a client?
There is almost always a change taking place, or a challenge for people before they become a client. This includes:
- Going independent after a career as an employee
- Wanting to make a step-change – perhaps to director or NED
- Needing to catch-up with market leaders – in order to maintain a market presence
- Launching another initiative – for example a rebrand, exhibition or book-launch
- To attract and win new clients – for example as a partner or independent consultant
Many clients have been referred to me.
Others I meet through networking and other events.
And some I make contact with directly through LinkedIn.
What is your role?
- Would you like your clients to view you as a Trusted Advisor?
- Or if they already do then what would help you to be more successful?
What brought you to this website and page?
- What is your biggest challenge, or your challenge for today?
- What answers were you hoping to find?
Let’s have a chat and see if we can help each other somehow.
I look forward to talking with you soon.