Are you using Webinars for Lead Generation yet? Read on to discover why you should, or to find some additional benefits and ideas to encourage you to plan more webinars. Why run Webinars for Lead Generation? I attend quite a few events every month, in my business schedule, as I guess you do too. For […]
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Event-based or event driven lead generation using webinars
Lead generation campaigns and the sales process are made up of many types of events and activities, so you might think of it as event driven lead generation. Creating an events schedule that covers your target audiences and the various stages in your sales funnel provides a structure around which you can in-fill other activities, […]