Tag Archives | Wealth Creation

Jamie Oliver – a personal branding and business success case study

Jamie Oliver Business Success ImageI find it a real inspiration to read about people like Jamie Oliver, who have become really successful. I also like to understand the journey they’ve been along, and learn something from their example and insight.

So when I received this infographic from the Dent organisation I wanted to share it as it’s such a complete success story, and an example of the power and value of a personal brand as a business.

I hope you find this summary of Jamie Oliver’s career inspiring too.

The secret ingredients to Jamie Oliver’s business success

I’ll let the results in this infographic tell the story.

Dent | Jamie Oliver Infographic

Impressive isn’t it.

I’m sure Jamie had some lucky breaks along the way, but if it hadn’t have been these ones he would have had others I’m sure. There’s some truth in the expression “We make our own luck”, by being in the right place at the right time, and then responding in the right way.

Proven Value

His cookery skills probably developed at home and at school. So he may have been teased. He certainly would have made choices not to do other things in order to spend time practicing and perfecting his technique and knowledge.

Established Influence

What’s clear to me here is the effort and commitment Jamie Oliver has put in over the years, to the TV show and recording schedule, to writing books and articles, to promoting, to developing personally, professionally, and as a business with a team around him.


This to me is where he is campaigning and giving back in ways that are consistent with his purpose and principles. And he’s using his name and position of influence to make more of a difference that just donating money could do.

Formalised Assets

And the list of assets he’s developed is very impressive, and an example to us all of the importance of building value. Assets are not just financial, money in the bank, property, machinery and equipment, shares in other people’s businesses.

In the digital and service economy assets are things that can produce ongoing revenue if managed correctly and bought, sold, licensed or invested into if the right deals can be structured.

Jamie Oliver’s journey

The other take-away for me is the time it’s taken, in two ways

1. That it’s taken 20 years to become a success.

That’s over 7,000 days of living, breathing, working, planning, executing, and doing all the other things that someone starting, running and growing a business must do.
Along the way there must have been good days and bad days, good breaks and set-backs. But consistency, energy, professionalism etc. must run right through this period. That takes character.

2. That it’s only taken 20 years.

For an individual to rise from nothing to a £240m worth through work and activity (rather than through property and investment and borrowed money for example) is phenomenal. Compare that to traditional businesses that are worth far less even after several generations of toil.
Doing the maths the other way, £240m worth over 7,000 days means each day has added £35k value. That’s a good return for a bit of toil in my books.

Passion and Purpose

A lot is written about “Following your Passion” and “Finding your Purpose”. Here is an example of the value that flows when one person has discovered both, and has been able to turn them into a very successful business.

And as a result is in a strong position to help others, by giving back and representing those less fortunate, so they have one of the basic essentials, healthy food.

What next?

For many people our skills, passion and purpose are not as clear as it appears to have been for Jamie.

The good news is that there are tools available to help us. I’ve found the following self-assessment tests for profile and level are very useful.

Discover how best you can create value

Discover which steps to take to develop your wealth

Wealth Creation – The 8 Ways Successful Entrepreneurs Create Value

Entrepreneurs Institute Logo

The ability to create value is central and fundamental to every successful career and company.

While there are thousands of ways to make money, analysis has identified that, in reality, there are

                “only EIGHT Ways to Create Value!”

The entrepreneur who has brought this Value Creation thinking into the 21st century is Roger James Hamilton.

His outline of the underlying principles and summary of each profile in this video provides real clarity..

I’ll let Roger James Hamilton introduce the Wealth Dynamics framework.

I encourage you to take a few minutes to absorb the insight contained here. It could just be the best 10 minutes you spend this year.

As you watch the video you’ll probably find it helpful to refer to the image below as Roger talks through each profile.

The Wealth Dynamics ‘Square’…

The eight profiles and their inter-relationship have provided me with huge clarity. How to Create Value - Wealth Dynamics Square


So what are the EIGHT ways to Create Value?

Wealth Profile LogoThis list may well come as a complete surprise to you. However, you can probably relate readily to the very successful international entrepreneurs in each category (admittedly with an American bias).

This is not some ‘trendy topic’ either, as it has its roots going back 5,000 years into Chinese origins.

It has been brought up to date, and is backed by resources that provide a modern interpretation and guidance. The eight profiles are:

1. The Creator – Builds innovative products

Examples: Steve Jobs (Apple), Walt Disney (Movies), Richard Branson (Virgin)

2. The Star – Builds an influential brand

Examples: Oprah Winfrey (Presenter), Paul Newman (Actor), Bill Clinton (ex President)

3. The Supporter – Builds high performance teams

Examples: Steve Ballmer (Microsoft), Jack Welch (General Electric)

4. The Deal Maker – Brings deals together

Examples: Donald Trump (Property tycoon), Rupert Murdoch (News International)

5. The Trader – Buys and sells commodities

Examples: George Soros (Business magnate)

6. The Accumulator – Buys and holds assets

Examples: Warren Buffet (Investor), Paul Allen (Microsoft)

7. The Lord – Controls cashflow producing assets

Examples: Lakshmi Mital (Steel tycoon), Ingavar Kamprad (IKEA)

8. The Mechanic – Creates an efficient, duplicatable system

Examples: Michael Dell (DELL), Ray Kroc (McDonalds)

Which profile do you think you are the closest match for?

What do Successful Entrepreneurs do?

Successful entrepreneurs focus only what they are good at. They understand which of these 8 areas they are ‘wired’ for and where they have a natural strength. By doing what is natural to them things are easier, work is more enjoyable, and great results follow too.

Crucially, they identify and work with others who are naturally good at different and complementary areas. By helping others to succeed it’s a genuine win:win.

By design or by accident, leaders of successful companies will have identified opportunities where they can create value. They do things that other businesses find difficult or expensive to do.

Discover your easiest path to create value and increase your wealth

To find out which of these profiles you match, click on this link or the image below and take the test today.

Once you do you’ll receive supporting resources, guidance and recommendations about the actions you can take to focus in on your natural abilities.

How to create value - Take your Wealth Profile test Now! NB. This is an Affiliate link so we earn a small commission. Thank-you.

Wealth creation strategy – don’t chase the money – build a garden!

A wealth creation strategy enables you to continuously attract money and opportunities in the same way that growing a garden enables you to continuously attract the birds and butterflies. The following article is based on ideas by Roger James Hamilton, the creator of Wealth Dynamics, someone whose fundamental approach to business success I have a great admiration for. Wealth […]

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