From the LinkedIn Training courses I run I know that Sales Leaders and Business Owners appreciate guidance when assessing and planning how best to use LinkedIn, for themselves and their team. This is why I’ve developed this LinkedIn Roadmap. I hope it will help you to see how you can improve the way you use […]
As vendors and buyers do more research online so the relative importance of the LinkedIn Company Page rises. Business Owners and Sales Leaders can take advantage of this opportunity for outbound prospecting and inbound lead generation to get ahead of competitors. Outbound lead generation and prospecting techniques – the first strategy below highlights how you […]
Finding out how LinkedIn can help close a sale, and support day-to-day sales activity is where many sales people and business owners struggle to make the connection between Social and Selling. There are several ways you can use LinkedIn to help you to win business deals, especially larger ones. Here are six I’ve identified and […]
We all need to look for ways to increase ROI in all that we do, and our activity on LinkedIn, Social Media and Social Selling is no exception. Social Media and Online Networks can be a huge time sink if activity is not planned and focused, reducing Sales Productivity and Social Selling benefits. Consultants, […]
Deciding what to say and what social media messages to publish is often a sticking point, and is critical to generating a positive return through the social channels. When I talk to sales people and business owners about Social Media I get a range of responses, which generally fall into one of these categories: I’m […]
Regular updates on Social Media Networks are the anchor to effective professional and business use of Social Media. Getting started, and then finding the routine and discipline to post updates and build relationships on a regular basis can be tough, when there are so many pressures on time. Here are seven tips that will help […]
Social Selling, or Social Sales, are new phrases emerging from the sequence that includes Social Media and Social Business. So, what do you think Social Selling is? a) a fancy new phrase that means ‘reputation’? b) an online equivalent of ‘word of mouth’ – ‘word of mouse’? c) having a profile page and posting comments […]
As Social Media for Business becomes more widely adopted here are some Social Selling tips for the three major stages of the Sales Funnel. In Business to Business (B2B) selling, relationship building is particularly important. However, you’ll already know that you need to choose who you invest time in to build those relationships, and be […]
