When you’ve got sales to make, targets to hit and revenue to earn it can be tough to measure Social Media ROI and evaluate whether Professional Networking is beneficial. For most business to business (B2B) sales people and people running smaller businesses it can be hard to justify the time for social media, never mind […]
Regular updates on Social Media Networks are the anchor to effective professional and business use of Social Media. Getting started, and then finding the routine and discipline to post updates and build relationships on a regular basis can be tough, when there are so many pressures on time. Here are seven tips that will help […]
As someone who enjoys cycling (when the weather is good and the roads are flat) I was reviewing the updated website of Cycling UK, the cyclists champion, the other day. It made me realise how many parallels there are between Social Media Strategy and traditional publishing. If, like me, you are using Social Media for […]
If you think Social Media is for youngsters and consumer brands this compilation of statistics about social media for business will open your eyes. It shows that business buyers are using online sources, searches, forums, social networks and more as a matter of course these days. And business buyers increasingly expect companies they want to […]
Blogging, Tweeting and updating Status on Facebook, LinkedIn and Google+ is all very well, but who is actually reading what you write and publish, and how do you connect with the right people? Here are three ways to increase your readership, with a focus on quality, and a fundamental strategy for Social Media success. Invite […]
