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Social CRM – and the need for bold decisions

by Mark Stonham | Nov 4, 2011 | 1. Goals - re BizDev & LinkedIn, Business Dev't Goals & Strategy, CRM - Techniques and Tools

There was a great article posted on CRM Search which was write-up of an interview with Paul Greenberg, one of the international thought-leaders in the CRM and Social CRM sphere. Here is the link to the article, or to Paul’s collection of articles on CRM Search...

Blending traditional and new marketing for B2B trade show

by Mark Stonham | Sep 27, 2011 | CRM - Techniques and Tools, Projects

With the buzz around Social Media, online marketing and new marketing for B2B, it’s easy to overlook the importance of traditional marketing, offline marketing such as exhibitions and trade-shows. In business to business (B2B) marketing and lead generation there...
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