Tag Archives | social business

Social CRM – and the need for bold decisions

There was a great article posted on CRM Search which was write-up of an interview with Paul Greenberg, one of the international thought-leaders in the CRM and Social CRM sphere. Here is the link to the article, or to Paul’s collection of articles on CRM Search The comment I posted (copy below) highlights some additional […]

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Blending traditional and new marketing for B2B trade show

With the buzz around Social Media, online marketing and new marketing for B2B, it’s easy to overlook the importance of traditional marketing, offline marketing such as exhibitions and trade-shows. In business to business (B2B) marketing and lead generation there are huge opportunities to combine new marketing for B2B to get more return from traditional approaches. […]

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