Many businesses are finding it more difficult to generate leads. Budgets are tight, buyers are being bombarded and there are so many new approaches being promoted that it’s easy to feel overwhelmed. If you’re looking for inspiration, clarity, and a pragmatic approach, follow these six steps to improve your lead generation and sales. 1. Set […]
Tag Archives | sales process
Repetition – a really valuable friend in marketing and sales
When you do something frequently do you find you can do it better, faster and cheaper? There are quality, speed and efficiency benefits available from doing something 100 times rather than twice. What marketing and sales activities do you do on a repeat basis? At the start and end of each day, do you commute […]
Three hurdles to cross to close a deal and make a sale
Like a hurdles race, there are many steps to take to make a sale. But when it comes down to it there are really three major hurdles to cross. Most athletes who line up at the start of the hurdles races at the Olympics will finish. There are medals for the first three over the line, […]
What would a High Performance Sales System do for your business?
TeamGB Olympic success is being attributed to the High Performance System that’s been developed, which inspired me to look at what makes up a High Performance Sales System. How could this high performance approach and success translate to improve your sales performance, and the achievements of your business? Here are just a few quotes from […]
Selling the APPLE way – the value of a simple core sales process
The rapid success of Apple stores and its retail business is evidence yet again of Apple getting the basics right – and there are lessons to be learned from Selling the Apple Way. There is/was a video by Forbes which provided a fantastic overview of the Apple service or sales process in its stores, summarised […]
The Sales Funnel – what’s all the excitement about?
Business-to-business (B2B) and ‘considered purchase’ marketing and sales is going through a rapid evolution, or even a revolution. New techniques and approaches, such as attraction marketing and lead nurture are gaining momentum in businesses large and small. New tools are being launched or updated on a daily basis is seems, as major players like LinkedIn, […]
Sales Funnel Overview – from business card to new customer
From business card to second invoice – what are the steps you and your potential customer go through, and how can you become as effective as possible in achieving the best result for both of you?