Is your sales funnel long and skinny, like a champagne flute, or short and fat, like a jam funnel? Both are fine, in the right circumstances. But if your market is changing subtly or significantly your sales funnel probably needs to be updated. If you have the wrong shape sales funnel there will be serious […]
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As Social Media for Business becomes more widely adopted here are some Social Selling tips for the three major stages of the Sales Funnel. In Business to Business (B2B) selling, relationship building is particularly important. However, you’ll already know that you need to choose who you invest time in to build those relationships, and be […]
With the Wurlwind focus on the end-to-end Sales Funnel and the Funnel Friday email newsletter series, here is a six step strategy to help you to ‘Turbocharge your Sales Funnel’. I’m deliberately covering the various stages in the end-to-end B2B marketing, sales and delivery process. Your business may be stronger in some areas, but not […]
Business-to-business (B2B) and ‘considered purchase’ marketing and sales is going through a rapid evolution, or even a revolution. New techniques and approaches, such as attraction marketing and lead nurture are gaining momentum in businesses large and small. New tools are being launched or updated on a daily basis is seems, as major players like LinkedIn, […]
From business card to second invoice – what are the steps you and your potential customer go through, and how can you become as effective as possible in achieving the best result for both of you?