by Mark Stonham | Sep 26, 2012 | 1. Goals - re BizDev & LinkedIn, CRM - Techniques and Tools, Sales Funnel
When you’ve got sales to make, targets to hit and revenue to earn it can be tough to measure Social Media ROI and evaluate whether Professional Networking is beneficial. For most business to business (B2B) sales people and people running smaller businesses it...
by Mark Stonham | May 15, 2012 | 1. Goals - re BizDev & LinkedIn, CRM - Techniques and Tools, Projects
Goals in Google Analytics are the core and heart of lead generation for business to business (B2B) websites. It’s certainly important to have traffic to your website, but if you don’t have lead capture in place, and if you don’t monitor which traffic...
