Market segmentation underpins your business success. Identifying which customers you want to serve leads into creating value propositions that meet their needs and communicating your value clearly to them. Improving your segmentation will help to increase your conversion rates, reduce wastage of time and expenses and improve your sales and return on investment. With online […]
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Mark Stonham as Sales and Marketing expert on business radio show
Isn’t it great when one thing builds on another and things start to move forward with their own momentum. I met Stephen in 2009 through a networking event in Bristol when I was starting up my own marketing and sales consultancy. We re-connected in the summer of 2011 and I asked for an interview with […]