Online lead generation for many business to business (B2B) companies centres on gaining an email address from someone interested in what you offer, and permission to follow-up subsequently. The more email addresses you can capture and follow-up effectively the better your sales pipeline will be. The page where email address capture takes place is often […]
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Market segmentation underpins your business success. Identifying which customers you want to serve leads into creating value propositions that meet their needs and communicating your value clearly to them. Improving your segmentation will help to increase your conversion rates, reduce wastage of time and expenses and improve your sales and return on investment. With online […]
LinkedIn Status Updates is one of many ways you can promote your business and generate leads. As with other online networks and resources, such as your Website and Twitter, there are three things you need to do: provide something worthwhile for visitors to see and read and ideally to share include content that indirectly or […]
LinkedIn can be used in many ways to feed your lead generation process with new contacts. You can then develop some contacts into leads and then nurture some of those into sales-ready opportunities. Your goal might be just a couple of key contacts or a regular supply of new people, and your tactics will vary […]
LinkedIn is an under-used network for many people. Find out how you could gain so much more by updating your profile and spending a little time doing some simple things on a regular basis.
Lead generation using content marketing is evolving rapidly. HubSpot is a market leader and sets the standard for best practice. Here are 11 lessons I pick out from their campaign ’11 examples of online marketing success’.
Attract customers by being an authority on your subject.