Tag Archives | lead generation

Blogging for Business – 15 tips to improve your blog benefits

Blogging for Business is a mainstay of Social Media Marketing for businesses. There is a lot of evidence available to support this, for example from Hubspot*. However, there are some techniques that will enhance the benefits, and make the blogging project, and the on-going commitment, much more worthwhile. Blogging with the best I’ve admired and […]

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Opportunity Creation – pro-active Lead Generation and Lead Conversion

Recent research results published by MarketingSherpa* highlights the top marketing priorities and challenges for business to business companies. It may come as no surprise that these are: Lead generation – which is subdivided elsewhere in the research into Lead Volume and Lead Quality Converting qualified leads into paying customers – which is a greater challenge  […]

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How to create Goals in Google Analytics to track lead generation

Goals in Google Analytics are the core and heart of lead generation for business to business (B2B) websites. It’s certainly important to have traffic to your website, but if you don’t have lead capture in place, and if you don’t monitor which traffic source generates the most or best leads then you’re working in the […]

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Stand Out in a Crowd

Online lead generation – 10 strategies to STAND OUT in a Crowd

How do you get noticed by the right people, and increase the effectiveness of your online lead generation activities? Here are 10 strategies to help you to think SMART and be CREATIVE to get yourself, your customer value proposition or your offer noticed. And to clarify the purpose, the Call to Action (CTA) at this […]

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Lead Nurture – How to create an Email Welcome sequence

If you’re not sure what an email welcome sequence is, or how to create an email welcome sequence, this article will give you a quick introduction. Today’s competitive 24/7 world with higher buyer expectations of service is putting more pressure on marketing and sales time and resources. Email follow-up to leads has many advantages, and […]

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