Marketing and lead generation has become a whole lot more complex over the last few years and the challenge is to achieve integrated online marketing rather than fragmented, disconnected, inconsistent areas. Online marketing has been the catalyst for a new wave of innovation in apps to communicate with people ‘better’. The issue is that many […]
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Social Business – several multi-dimensional changes intertwined
Gerhard Gschwandtner posted a very thought provoking post about Social Business on his blog at Sales Power Blog and I added my comment, which I wanted to also post here on my own website. The whole topic of Social Business brings in so many dimensions, it makes CRM seem straight-forward in comparison, and there was significant […]
Online Marketing Success – A HubSpot campaign review
Lead generation using content marketing is evolving rapidly. HubSpot is a market leader and sets the standard for best practice. Here are 11 lessons I pick out from their campaign ’11 examples of online marketing success’.