google analytics

12 Top Google Analytics Metrics for a Lead Generation Website

posted on 22/06/2012

Google Analytics provides an excellent set of tools to monitor and support decision-making to help you improve the performance of your website and lead generation. This article takes you through an …

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How to create Goals in Google Analytics to track lead generation

posted on 15/05/2012

Goals in Google Analytics are the core and heart of lead generation for business to business (B2B) websites. It's certainly important to have traffic to your website, but if you don't have lead …

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