by Mark Stonham | Jun 22, 2012 | CRM - Techniques and Tools, Projects
Google Analytics provides an excellent set of tools to monitor and support decision-making to help you improve the performance of your website and lead generation. This article takes you through an example of a dashboard from one of my websites, to give you an outline...
by Mark Stonham | May 15, 2012 | 1. Goals - re BizDev & LinkedIn, CRM - Techniques and Tools, Projects
Goals in Google Analytics are the core and heart of lead generation for business to business (B2B) websites. It’s certainly important to have traffic to your website, but if you don’t have lead capture in place, and if you don’t monitor which traffic...
