Google Analytics provides an excellent set of tools to monitor and support decision-making to help you improve the performance of your website and lead generation. This article takes you through an example of a dashboard from one of my websites, to give you an outline of what you can gain from your Google Analytics Dashboard. […]
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How to create Goals in Google Analytics to track lead generation
Goals in Google Analytics are the core and heart of lead generation for business to business (B2B) websites. It’s certainly important to have traffic to your website, but if you don’t have lead capture in place, and if you don’t monitor which traffic source generates the most or best leads then you’re working in the […]