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Selling the APPLE way – the value of a simple core sales process

by Mark Stonham | May 25, 2012 | Tips for LinkedIn Lead Generation

The rapid success of Apple stores and its retail business is evidence yet again of Apple getting the basics right – and there are lessons to be learned from Selling the Apple Way. There is/was a video by Forbes which provided a fantastic overview of the Apple...

Emotional Marketing Tips – Are you selling the sausage or the sizzle?

by Mark Stonham | Mar 1, 2012 | Tips for LinkedIn Lead Generation

Are you getting a good balance between rational marketing and emotional marketing? To give an illustration, which invite sounds more attractive? “We’re having a party tonight and we’d love to have you along. There are loads of great of people...
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