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The rapid success of Apple stores and its retail business is evidence yet again of Apple getting the basics right – and there are lessons to be learned from Selling the Apple Way. There is/was a video by Forbes which provided a fantastic overview of the Apple service or sales process in its stores, summarised […]
Are you getting a good balance between rational marketing and emotional marketing? To give an illustration, which invite sounds more attractive? “We’re having a party tonight and we’d love to have you along. There are loads of great of people I’d like you to meet, and my mates would like to meet you too. It’ll […]