Who are your contacts and what do you do with them? Selling is about developing relationships, but when time is finite, competition is fierce, and buyers and decision-makers and extremely busy, there are real dividends to be gained from effective contact management. Contact is defined as a noun and a verb con·tact noun A person who […]
Tag Archives | Contact Management
What to look for when choosing a CRM or Contact Management System
There are a bewildering array of applications in the Customer Relationship Management CRM and Contact Management System category. Recent discussions with a prospect highlighted to me that the CRM selection processes that small businesses, solo entrepreneurs and autonomous sales people are faced with is very similar to the selection process that much larger companies go […]
3 Marketing lessons from Elections
Elections for Mayor of Bristol and President of the USA on are created a huge amount of media attention. Behind the scenes, I hear that Barack Obama has a very sophisticated communications campaign in place, not just to win votes but also for fund-raising. Locally in Bristol I have had some input into the campaign of […]
Integrated online communications for sales – from Nimble
I’m a bit of a magpie when it comes to technology and apps for marketing and sales. Over the last couple of years I have trialed many systems for social media, email and crm. I justify the time I invest as R&D I’m doing in order to advise clients about their option and ways to […]