Test Slider


GOALS - think of Goals not just in terms of Revenue but also Purpose, Positioning, Sales Activity, Asset creation and Learning. How clear are you about your goals, how inspiring are they, and how well do they guide your decisions?


VALUE - how clear is your Value to Clients? How well do you understand your specialisation and expertise, and how clearly and comprehensively do you communicate it to others?

3. Proof - how substantial is the proof of your capabilities? Does it include qualifications, testimonials, case studies with outcomes, published papers and more? How visible is this proof of your value?
4. Story - how well developed is your story? How engaging, powerful, memorable and shareable is it? And how frequently do you share it with key people to educate them?
5. Ideal Client - how specific are you about who your ideal client is, and the issues or aspirations that you help them tackle or achieve? Do people in your network know what an ideal referral for you is?
6. Role Models - have you identified relevant role models who your target audience admire and respect? How much are you learning from them, and associating with them?
7. Partners - how well developed is your network of partners? Are you investing in and benefiting from being part of a virtual team? How valuable are your joint projects, on a two-way basis?
8. Processes - how well defined and executed are your daily, weekly and monthly LinkedIn and Business Development processes? Are you regularly enhancing your reputation, developing your network and building your sales pipeline?
9. Projects - how well structured are your Business Development Projects and Campaigns? Are you regularly boosting your network, content, engagement and reputation?
10. Technology - how effective is your selection and use of technology for marketing, sales and business development? Is your productivity and efficiency suffering due to weaknesses in your systems?

I hope you found the questions and process useful. To make it more valuable...

  • Look at the LOW scores.    Can you identify actions to improve these areas quickly?
  • Look at the HIGH scores.   Congratulations!   Can you raise other areas to a similar level?

For an email copy for your records enter your Name and Email below, then Submit your answers to me.

Email Address
No comments yet.