LinkedWIN Self-Assessment – Quick Business Development Assessment Tool

What’s Stopping you from getting more from LinkedIn?

LinkedWin Self Assessment What's stopping you graphic

To identify your key areas for improvement just

rate yourself between 1-10 on these TEN questions …


NB. The results are best viewed when accessed from a desktop or laptop rather than a mobile phone. 


1. Goals - how well defined, documented, planned, communicated, executed and reviewed are your Goals?
2. Value - how clear is your Value to Clients? What do you find easy to do, based on how you think, and the way your brain is wired? And how clearly is this communicated to your target audience(s)?
3. Proof - how substantial is the proof of your capabilities? Does it include qualifications, testimonials, case studies with outcomes, published papers and more? How visible is this proof of your value?
4. Story - how well developed is your story? How engaging, powerful, memorable and shareable is it? And how frequently do you share it with key people to educate them?
5. Ideal Client - how specific are you about who your ideal client is, and the issues or aspirations that you help them tackle or achieve? Do people in your network know what an ideal referral for you is?
6. Role Models - have you identified relevant role models who your target audience admire and respect? How much are you learning from them, and associating with them?
7. Partners - how well developed is your network of partners? Are you investing in and benefiting from being part of a virtual team? How valuable are your joint projects, on a two-way basis?
8. Processes - how well defined and executed are your daily, weekly and monthly LinkedIn and Business Development processes? Are you regularly enhancing your reputation, developing your network and building your sales pipeline?
9. Projects - how well structured are your Business Development Projects and Campaigns? Are you regularly boosting your network, content, engagement and reputation?
10. Technology - how well defined, documented, planned, communicated, executed and reviewed are your Apps, Tools and Tech for Business Development?

I hope you found the questions and process useful. To make it more valuable...

  • Look at the LOW scores.    Can you identify actions to improve these areas quickly?
  • Look at the HIGH scores.   Congratulations!   Can you raise other areas to a similar level?

For an email copy for your records enter your Name and Email below, then Submit your answers to me.

Email Address

Now you’ve identified your priority areas for improvement …

… why not get some guidance on how to tackle them

Schedule a Call with me, Mark Stonham, here…

I can give you advice and recommendations that will save you time and help you improve your results rapidly.

To your success…


Mark Stonham

LinkedIn Business Development Specialist

Helping Experts and Specialists to Generate High Quality Leads and Grow their Business through LinkedIn

+44 (0)7980 929896

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