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LinkedIn Self-Assessment – find out how to #LinkedWIN

What’s Stopping you getting more from LinkedIn?

Use our quick LinkedIn self-assessment to identify your key area(s) for improvement.

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Click the NEXT button to see the FIRST question

Select a Radio Button for each of these TEN questions

Click NEXT below the progress bar for the next screen.

1.

GOALS - think of Goals not just in terms of Revenue but also Purpose, Positioning, Sales Activity, Asset creation and Learning. How clear are you about your goals, how inspiring are they, and how well do they guide your decisions?

POOR - goals need to be much better defined, in order to inspire and guide decisions

WEAK - goals are defined, but do not yet provide inspiration or guide decisions

OK - goals are defined, they guide decisions, but are not aspirational

STRONG - goals are ambitious, inspirational and provide a clear guide to decisions

OUTSTANDING - goals are transformational, they inspire me and guide ambitious decisions.

Hint

2.

VALUE - how clear is your Value to Clients? How well do you understand your specialisation and expertise, and how clearly and comprehensively do you communicate it to others?

POOR - I need to review and identify my value to clients in today's market.

WEAK - I have identified my value but need to develop my specialisation and expertise further

OK - My clients understand my value but I need to communicate beyond that circle.

STRONG - I and my contacts have a very clear understanding of my specialisation, expertise and value to clients

OUTSTANDING - I have become a Go-To person in my specialist area, in my sector / profession.

Hint

3.

PROOF - how substantial is the proof of your capabilities for the specialist area you are now focusing on? Does it include qualifications, testimonials, case studies with outcomes, published papers and more? How visible is this proof of your value?

POOR - I have zero proof of my current value, specialisation or expertise and need to build from the ground up.

WEAK - I have some qualifications, transferable skills and proof to support my current value and positioning

OK - I have some clients who will verify results - but I need to develop and communicate these better

STRONG - I have several client case studies and other proof - but I need to leverage them more

OUTSTANDING - I have substantial proof of my specialisation and expertise, including books published and being a sought-after conference speaker.

Hint

4.

STORY - how well developed is your story? How engaging, powerful, memorable and shareable is it? And how frequently do you share it with key people to educate them?

POOR - I haven't got any anecdotes, examples or projects to talk about

WEAK - when asked for examples I can give some illustrations of my work

OK - I can illustrate points I want to make with examples from previous projects and clients

STRONG - not only do I talk about situations but I also write about them

OUTSTANDING - I can hold the attention of people for quite a time with meaningful tales about the work I've done

Hint

5.

IDEAL CLIENT - how specific are you about who your ideal client is, and the issues or aspirations that you help them tackle or achieve? Do people in your network know what an ideal referral for you is?

POOR - I haven't worked out who my ideal client is yet. I'll work with.for anyone.

WEAK - I've identified 2-3 characteristics of my 'ideal client', but it's still a large field potentially

OK - I am fairly clear who my ideal client is, and the reasons when and why they buy

STRONG - I know precisely who my Ideal Client is, and WHEN I can really add value

OUTSTANDING - I'm educating my network about WHO and WHEN is an Ideal Referral for me.

Hint

6.

ROLE MODELS - have you identified relevant role models who your target audience admire and respect? How much are you learning from them, and associating with them?

POOR - I've not really looked for role models so far

WEAK - I have identified some 'Leaders' to follow, but they're not really relevant to what I offer.

OK - I have identified relevant role models, and I am learning and benefiting from the association with them.

STRONG - I have systematically identified half a dozen role models and analysed what they are doing to inform what I do.

OUTSTANDING - I have very good relationships with my role models and they give me public recognition in return.

Hint

7.

PARTNERS - how well developed is your network of partners? Are you investing in and benefiting from being part of a virtual team? How valuable are your joint projects, on a two-way basis?

POOR - I prefer to work alone, and haven't really got any 'partners'.

WEAK - I have some 'business associates' but we don't really provide any professional support or collaboration to each other.

OK - I have some useful partnerships and on balance we both benefit from them

STRONG - I have a (formal) understanding with partner(s) about what we will give and receive from the relationship

OUTSTANDING - I have one or more partners where there is clear collaberation, from joint marketing, reciprocal referrals, regular joint bids and similar.

Hint

8.

PROCESSES - how well defined, documented, planned, communicated, executed and reviewed are your Business Development and Linkedin Processes?

POOR - I don't use LinkedIn on a regular basis, and when I do it's on a very casual basis, in part because I'm not familiar with the platform.

WEAK - I keep on-top-of incoming messages and invitations but I'm not using LinkedIn pro-actively

OK - my daily, weekly and monthly sales routines are appropriate, regularly executed and fairly effective

STRONG - I have clear business development targets and processes and I use LinkedIn pro-actively every day

OUTSTANDING - I am systematic in my business development and sales operations activity and my use of LinkedIn is integral to this

Hint

9.

PROJECTS - how well defined, documented, planned, communicated, executed and reviewed are your Business Development Projects and Campaigns?

POOR - I do not really have any business development or sales projects or campaigns to speak of as my clients come to me.

WEAK - I put together small marketing and sales projects occasionally, but they don't tend to be very effective

OK - I have a bank of projects and campaigns that I execute as needed and they deliver adequate results

STRONG - I have a schedule of business development projects and campaigns that I run regularly and that produce very good results.

OUTSTANDING - I have identified some business development projects which I have outsourced, and others I am very capable of undertaking myself.

Hint

10.

TECHNOLOGY - how well defined, documented, planned, communicated, executed and reviewed are your Apps, Tools and Tech for Business Development?

POOR - I don't use sales technology, preferring to use a notebook, rolodex, phone and similar low-tech methods.

WEAK - I have a mix of apps and tools but rarely use them and wonder why I have them.

OK - my sales support apps and technology are fit-for-purpose and help me to be organised and productive

STRONG - I have appropriate apps for CRM, email marketing, Social Media etc. and they help me to get more done and manage my time and pipeline well.

OUTSTANDING - I regularly improve my apps and tools, and my skills and processes to improve productivity and pipeline and customer service.

Hint

Congratulations - you've finished the self-assessment.

Did you find the questions thought-provoking, to help you assess your business development.

The clearer you are in each of these areas the more you'll be able to get value from LinkedIn.

And now, why not get a copy of your results so you can develop an action plan to improve...

Get your LinkedWIN results below...

... enter your email address to:

get your LinkedWIN score
see your answer to each question
and receive your results by email.

NB. The screen might take 3-5 seconds to refresh while your results are calculated.

To your success...

Mark

Mark Stonham

LinkedIn Business Development Specialist
Helping Experts and Specialists
to be more successful and
grow their business through LinkedIn

+44 (0)7980 929896

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Wurlwind LinkedIn Discovery Call Mark Stonham

Contact Mark Stonham
mark@wurlwind.co.uk
07980 929896
My LinkedIn Profile

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