What does your LinkedIn daily checklist include?
Visibility, relationships, business development, sales, productivity, all benefit from a regular and routine process.
My underlying Goal is to create opportunities to PHONE 5 PEOPLE a day!
An important goal is to turn online activity into phone calls – with prospect, with customers, with partners.
It’s too easy to become computer focused, so an achievable activity goal keeps the sales pipeline moving forward, in between fee-earning activities.
My TEN-a-Day LinkedIn Checklist
Here’s the list of 10 things I (aim to) do on/via LinkedIn every day.
- Post Something – I source articles from my Inbox, Refind (a chrome extension), from Google Alerts, from Youtube etc. Doing this first means I’ve shared value with my network, and raised my visibility.
- Invites received – I review them and the accept or reject depending on various factors. For those I accept I add them to my Nimble CRM – a simple process highlighting the name and the Nimble Widget does the rest. I’ll then send a welcome message to some.
- Profile views – checking Who viewed my profile I will then message 1st connections and invite some of the 2nd connections to connect, with a personalised message.
- Notifications – I’ll check and respond to new jobs alerts, birthdays, people who’ve replied to my comments, or name-checked me etc. This is a really valuable part of LinkedIn, for building relationships.
- Invites accepted – I receive email notifications when people accept my invite, and they also appear at the top of my Network list. So it’s fairly straight-forward to message them to engage and start a conversation.
- Invite People to Connect – from my daily activity, network meetings, etc. and also in the news feed.
- News Feed and Hashtag communities – I’ll have a look for things that are topical, and see what catches my eye. I have to be self-disciplined here as it’s all too easy to get into lengthy reading and following interesting-looking threads.
- Go through my Nimble CRM Stay-in-Touch list. One of the powerful features of Nimble CRM is the ability to schedule a Stay-in-Touch cycle for people. This can be Weekly, Monthly, Quarterly or Annually. It’s like the old-school sales cards, if you remember that far back. Anyway, I have 500 people in this cycle, so about 10 people a day to stay in touch with.
- View 20-100 profiles – manual or automated based on Saved Searches. My aim is to invite 5-10 people a day to connect. It also generates some look-backs. It takes more time to do it thoroughly so it’s a balance.
- PHONE 5 PEOPLE – Dial 5 numbers! To re-iterate, for me, and for many clients, the objective of LinkedIn is to create opportunities to talk to people. But not any random people. The key is to
- talk to the right people
- at the right time.
As you might have realised – this isn’t a “LinkedIn in 15 minutes a day” approach! Done thoroughly this is a couple of hours work.
In reality, not everything gets done every day. But at least the top 5, which are time-critical – do get my attention daily – along with the phone calls. The other tasks I can catch-up on every 2-3 days.
What does your LinkedIn Daily routine include?
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To greater success in 2019!