How to choose the right role and team for business success

Crossing the winning lineWhat a fantastic fortnight for sport we have witnessed with the London 2012 Olympics. TeamGB competitors have done exceptionally well and won many medals. The Olympic games in London and elsewhere in the UK have run smoothly and the opening and closing ceremonies displayed much of what makes Britain great. And the London Olympics have created such a positive, can-do atmosphere, that I feel very proud to be British.

There are many parallels between success in sport and success in business. Three sporting characteristics that have significance for me are speed, tactics and accuracy. Underneath this though is the need to focus on a discipline that aligns with your natural abilities. This applies in business and as an entrepreneur too. However it’s not as obvious how to find out what our natural talents and strengths for enterprise and business are, or which other strengths we should team up with for greater success.

Read on for tips on how to find and make more of your natural talents, achieve business success and make your work-life more rewarding.


Clearly speed is important in races of all sorts, such as cycling, rowing and running. Underneath speed lies a huge amount of fitness, strength and endurance, built up through training, with lots of repetition and routines, plus the right diet and so on.

Marketing and Sales does involve a lot of repetition and routine such as; writing content, sending emails, status updates, phone calls, meetings and more. We can studying what works for us, and improve where we can. This helps us focus on what we do best and reduce or remove things that are a distraction, and by delegating, automating or outsourcing. I suggest that sales strength comes from building up our marketing assets, sales skills and market position. Sales speed is then about processes that apply the sales resources at the right time to add value to customers and to convince prospects that we are their number one choice.


Evident in combat sports such as judo and boxing, and in badminton and volleyball, and also in cycling, canoeing and all the other sports. The need to out-smart the opponent is present in all sports disciplines, otherwise they’ll outplay you.

In business this translates into finding ways to satisfy customer needs better than the competition. There has been a mind-set change, from viewing the customer as an opponent, to trying to get on their side, so they view us as a team-mate. If we can help our customers get what they want, while also getting what we want, that’s a great basis for successful business. Building relationships on this basis is a great principle, giving value to help others.


Hitting the centre of the target in sports like archery and shooting, getting the ball in the hoop in basketball, clearing the fences in show jumping, executing routines in gymnastics, diving and so-on all require great accuracy. Keeping within the rules also matters, from landing the tennis ball inside the line, to keeping within the lane and change-over zone when cycling in the velodrome.

Marketing and sales is increasingly about precision: right message, right person, right time, right channel and so on. To do this means having the right systems and data, to help us make good decisions, to execute and to monitor the results.

Choosing the right discipline

It’s all very well developing speed, tactics and accuracy, but if you’re in the wrong sport, or the wrong role in business, it’s going to be much harder to reach and achieve the top performance levels and business success.

If your natural build makes you better suited to be a sprinter you’ll probably not do well in endurance races. If you’re not good in water then swimming and diving are probably non-starters. Sport at school is a great opportunity to find out what youngsters are potentially good at. Sports coaches guide training and development and talent scouts help people who show good potential to move up.

Careers guidance at school, work experience and initial career jobs help people to develop their skills and potential in the workplace. However, in a senior position it is also beneficial to assess entrepreneurial and workplace skills periodically, to help us keep on top of our game.

To discover your natural strengths and style, and find out your best role in a team or as a leader, take a look at this entrepreneurial skills assessment here. The 8 role profiles of wealth dynamics are very revealing. Knowing your primary strength could help you significantly over the coming months, and contribute to your business success.

When I took the assessment I found it extremely enlightening, as it confirms and explains that I have a Mechanic profile. Roger James Hamilton is an inspirational speaker too, so his videos are well worth listening to anyway.

Do let me know if this helps you find a way to achieve more for less effort.

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