This illustrates a scenario where I help people who are running a businesses to grow further.
David had been running his IT Solutions business quite successfully for several years.
He had a small staff team, 3 main clients and 10 others providing repeat business, taking specific service and support offers.
He had chosen to align with a major technology giant and to be a specialist supplier within their ecosystem.
This business model had worked well for several years, with steady revenue, profits and team size.
However he now wanted to make a step change, to double the team size and share the management responsibility with a deputy.
He realised that his challenge was to grow the business while also working flat out.
It was a bit of a chicken and egg situation – he didn’t have time to grow the business, but until he did he couldn’t take on someone to share the management responsibility with.
He realised he needed someone who could help him plan and prepare for the step change, and this would be led by boosting the business development activity.
David had what he thought was a clear plan, but he’d had that for a couple of years now, but never quite got around to finding the time to execute it.
He realised he really could do with someone as a trusted advisor, to verify his direction, identify pragmatic steps, co-ordinate activity (and do some of the heavy lifting) and hold him accountable.
- was his assessment of the market and the opportunity accurate and realistic?
- what was the best ‘go-to-market’ strategy, taking into account his limited resources?
- what were the essential activities that needed to be undertaken in a coordinated way?
- what were the essential things that he, David, needed to do to achieve the desired result without further procrastination?
And now, 6 months later, he was delighted that he’d been able to create new opportunities and win new clients.
And to afford to have a right-hand person and to expand the team.