Are you and your sales team getting the leads you need to hit your targets? Since you’re reading this I guess that there is either a lead quantity challenge, or a lead quality issue. Recognising that there is a shortfall, finding the root causes, and taking action to address them quickly, are essential steps to […]
Outbound lead generation – overlap with social prospecting
Are you using Webinars for Lead Generation yet? Read on to discover why you should, or to find some additional benefits and ideas to encourage you to plan more webinars. Why run Webinars for Lead Generation? I attend quite a few events every month, in my business schedule, as I guess you do too. For […]
Thinking of topics and ATTRACTION ideas for lead generation campaigns can be incredibly difficult. You’ve probably been there many times, trying to draft a blog article, write an email broadcast or email automation follow-up sequence, an ebook, webinar and similar. Having a good (make that great) creative idea can be a stumbling block. Getting inspiration […]
How do you get noticed by the right people, and increase the effectiveness of your online lead generation activities? Here are 10 strategies to help you to think SMART and be CREATIVE to get yourself, your customer value proposition or your offer noticed. And to clarify the purpose, the Call to Action (CTA) at this […]
Lead generation campaigns and the sales process are made up of many types of events and activities, so you might think of it as event driven lead generation. Creating an events schedule that covers your target audiences and the various stages in your sales funnel provides a structure around which you can in-fill other activities, […]
Online lead generation for many business to business (B2B) companies centres on gaining an email address from someone interested in what you offer, and permission to follow-up subsequently. The more email addresses you can capture and follow-up effectively the better your sales pipeline will be. The page where email address capture takes place is often […]
If you think Social Media is for youngsters and consumer brands this compilation of statistics about social media for business will open your eyes. It shows that business buyers are using online sources, searches, forums, social networks and more as a matter of course these days. And business buyers increasingly expect companies they want to […]
Market segmentation underpins your business success. Identifying which customers you want to serve leads into creating value propositions that meet their needs and communicating your value clearly to them. Improving your segmentation will help to increase your conversion rates, reduce wastage of time and expenses and improve your sales and return on investment. With online […]
Picture the scene:
- you walk into a networking event with 100 people at a hotel – you can recreate this online in LinkedIn, and ‘work the room’.
- at an exhibit or trade conference with 500-1000 delegates at a hotel there are many opportunities to speak with and to people. You can recreate this online through LinkedIn, and get in front of potential buyers.
- if you exhibit at a trade event with 1000 -5000 attendees at an exhibition centre – you and your team can reach a similar audience online through LinkedIn
- and so your reach extends – finding and connecting with your niche audience, locally, nationally and internationally, through LinkedIn.
The beauty is that doing this through LinkedIn doesn’t cost you a huge financial outlay. What it does take though is time.
As with all new activities there’s a learning curve. As with new activities (think of any sport or skill) you need to put in the effort to understand and then apply and then refine your approach, techniques and skills.
LinkedIn for Lead Generation and Sales
The good news is that you’ve found the Wurlwind resources. Let us guide you along the journey so you become progressively more proficient at LinkedIn. And when done well this will generate leads, help you find new customers and grow your business.
LinkedIn for Business Owners
You’re running a business, either on your own or heading up a small team. We’ll highlight your options to use LinkedIn effectively within the very limited time and multiple activities you’re running with, so you can create another source of leads and opportunities.
LinkedIn for Consultants
You’re working with a small number of clients, advising them on how to improve their business or personal performance. We’ll highlight how to use LinkedIn to stay visible for your expertise and generate referrals, introductions and new enquiries.
LinkedIn for Sales People
If you’re in Sales we’ll highlight the social selling routes you should develop. These will enhance your ability to find prospects decision-makers and decision-making teams in larger and high value or complex sales situations.
LinkedIn for Sales Managers and Sales Directors
For people leading a sales team we’ll highlight strategies and techniques that improve the way you perform as a team. We’ll teach you how to use and leverage of LinkedIn to generate more leads and improve sales revenue results.
LinkedIn for Technology Entrepreneurs
If you’re a technology entrepreneur we’ll highlight ways that you can use LinkedIn to find business partners. This could be on the product development side, or on the go-to-market and distribution side. We’ll make you look even more attractive to partner with and work for.
Download our LinkedIn Lead generation Pocket Guide
We’ve identified and designed SEVEN LinkedIn Lead Generation Strategies to suit the needs and circumstances of our target clients. We primarily help people who do lead generation as part of their role, but who have many other responsibilities too.
Making a good first impression on LinkedIn is so important. Yet many people struggle to define a compelling message that engages with people reading their LinkedIn profile. Let us make the process much easier for you.
If you just want someone to talk to about LinkedIn and Lead Generation then book a free review call here.
I look forward to talking with you really soon.