Congratulations if you’re reading this because you have a real live sales opportunity. You may be wondering how you can use LinkedIn to improve your sales conversions and win rate. If you’re responsible for winning sales – as a quota carrying sales leader, a business owner or in another sales role, there are several ways […]
People buy from people – so how can we help people to buy from us as effectively as possible? The Know, Like and Trust approach is still valid. The challenge is to help potential buyers make that journey as swiftly as possible, on both sides. Check out these tips to help you.
Quick Tips: 1. Use LinkedIn as a research tool to find out about prospects at milestones in the buying process: especially before you have the first meeting, and before you start writing a significant bid or sales proposal. In particular look at who you have in common, as that could give you an inside track […]
Have you been able to connect with people you know on Linkedin yet? Have you been systematic about connecting? Connecting with people you know and do business with on LinkedIn has many benefits. But are you thoroughly connected to everyone you know? Unfortunately LinkedIn doesn’t provide an easy ‘100%’ tool for connections, as it does […]
Regular updates on Social Media Networks are the anchor to effective professional and business use of Social Media. Getting started, and then finding the routine and discipline to post updates and build relationships on a regular basis can be tough, when there are so many pressures on time. Here are seven tips that will help […]
Is your marketing and sales thinking, approach and strategy moving from List to Community yet? Where is ‘the money’? A few years ago I came across the expression ‘The Money is in the List’. Then it was updated to ‘The money is in your relationship with your List’. The contemporary version is ‘The money is […]
If you’re not sure what an email welcome sequence is, or how to create an email welcome sequence, this article will give you a quick introduction. Today’s competitive 24/7 world with higher buyer expectations of service is putting more pressure on marketing and sales time and resources. Email follow-up to leads has many advantages, and […]
Social Media has created a whole new way for us to have sales related conversations – and develop new Social Sales skills. In the same way that the telephone and email provided additional ways for people to communicate years ago, so too the various Social Media networks are adding to the Social Sales options today. […]