Lead nurture activity is an increasingly important stage in the B2B sales cycle. Lead nurture itself isn’t new, and many activities in the traditional B2B sales cycle contribute to moving the sale along. What is new are the tools and techniques available to even small and mid-sized companies, to respond to the changes in buyer […]
AIDA, Next Step, Qualify, Close, Deliver etc.
Being able to attract people who have a problem, issue or need that you can solve is a very effective way to feed your sales funnel. There are literally dozens of new options available, which makes it confusing, complex and costly, (especially in terms of your time), to make choices. And then implementation takes time. […]