Archive | Sales Funnel

AIDA, Next Step, Qualify, Close, Deliver etc.

Social Selling and Sales 2.0 in B2B markets – Infographic and Overview

Selling Through Social Media to Close More Leads InsideView What is Social Selling? Social Selling, or incorporating Social Media networks into the communication mix for developing relationships with prospects and customers, is a natural extension of other forms of sales related communications, such as email, phone and meetings. Social Media is moving rapidly beyond personal […]

Continue Reading

Opportunity Creation – pro-active Lead Generation and Lead Conversion

Recent research results published by MarketingSherpa* highlights the top marketing priorities and challenges for business to business companies. It may come as no surprise that these are: Lead generation – which is subdivided elsewhere in the research into Lead Volume and Lead Quality Converting qualified leads into paying customers – which is a greater challenge  […]

Continue Reading

Online lead generation – 10 strategies to STAND OUT in a Crowd

How do you get noticed by the right people, and increase the effectiveness of your online lead generation activities? Here are 10 strategies to help you to think SMART and be CREATIVE to get yourself, your customer value proposition or your offer noticed. And to clarify the purpose, the Call to Action (CTA) at this […]

Continue Reading

Lead Nurture – How to create an Email Welcome sequence

If you’re not sure what an email welcome sequence is, or how to create an email welcome sequence, this article will give you a quick introduction. Today’s competitive 24/7 world with higher buyer expectations of service is putting more pressure on marketing and sales time and resources. Email follow-up to leads has many advantages, and […]

Continue Reading

Online Lead Generation Part 2 – the Landing Page and Thank-you Page

Online lead generation for many business to business (B2B) companies centres on gaining an email address from someone interested in what you offer, and permission to follow-up subsequently. The more email addresses you can capture and follow-up effectively the better your sales pipeline will be. The page where email address capture takes place is often […]

Continue Reading