People buy from people – so how can we help people to buy from us as effectively as possible? The Know, Like and Trust approach is still valid. The challenge is to help potential buyers make that journey as swiftly as possible, on both sides. Check out these tips to help you.
Congratulations if you’re reading this because you have a real live sales opportunity. You may be wondering how you can use LinkedIn to improve your sales conversions and win rate. If you’re responsible for winning sales – as a quota carrying sales leader, a business owner or in another sales role, there are several ways […]
Quick Tips: 1. Use LinkedIn as a research tool to find out about prospects at milestones in the buying process: especially before you have the first meeting, and before you start writing a significant bid or sales proposal. In particular look at who you have in common, as that could give you an inside track […]
Have you been able to connect with people you know on Linkedin yet? Have you been systematic about connecting? Connecting with people you know and do business with on LinkedIn has many benefits. But are you thoroughly connected to everyone you know? Unfortunately LinkedIn doesn’t provide an easy ‘100%’ tool for connections, as it does […]
Regular updates on Social Media Networks are the anchor to effective professional and business use of Social Media. Getting started, and then finding the routine and discipline to post updates and build relationships on a regular basis can be tough, when there are so many pressures on time. Here are seven tips that will help […]
Is your marketing and sales thinking, approach and strategy moving from List to Community yet? Where is ‘the money’? A few years ago I came across the expression ‘The Money is in the List’. Then it was updated to ‘The money is in your relationship with your List’. The contemporary version is ‘The money is […]
If you’re not sure what an email welcome sequence is, or how to create an email welcome sequence, this article will give you a quick introduction. Today’s competitive 24/7 world with higher buyer expectations of service is putting more pressure on marketing and sales time and resources. Email follow-up to leads has many advantages, and […]
You know that in B2B Sales, people matter. People buy from People. Trust and relationships are really important. The good news is that with Social Selling these still matter, but it is now much more visible. If people know, like and trust you it can be so much more visible, through your online connections. At […]
