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The Brand Triangle – three elements for better lead generation and sales success

by Mark Stonham | Jul 28, 2017 | 3. Identity - Attract Enquiries, Business Dev't Goals & Strategy, Projects

What does it take for people to buy our products and services – and why does the brand triangle help us with lead generation and sales conversion? They are effectively buying a promise that they will receive a benefit. Buyers need to have a lot of trust,...

LinkedIn Company Page and Advertising – how to boost your business online

by Mark Stonham | Jul 6, 2017 | Projects, Tips for LinkedIn Lead Generation, Tips for LinkedIn Page & Content

Businesses of all sizes can benefit from having a LinkedIn Company Page. As a minimum it’s having an entry or listing in the LinkedIn Company Directory. And it doesn’t cost money, just a little time to set it up. However, with a bit more time it can become...
Advanced Personal Branding – creating scale through leverage

Advanced Personal Branding – creating scale through leverage

by Mark Stonham | Jul 5, 2017 | 3. Identity - Attract Enquiries, Projects

Some people have been very successful at developing their personal brand into very successful businesses. Richard Branson and Virgin, Steve Jobs and Apple, Jamie Oliver to highlight just 3. To me there are three things they do extremely well: They have created and...

Referral Marketing and Customer Appreciation – Encouraging people to recommend you

by Mark Stonham | May 25, 2017 | 4. Network growth - & Prospecting, Projects

Referral Marketing is one of the most powerful lead generation techniques for people running smaller businesses. It’s like having an unpaid sales team out there, listening out for signs from their clients and contacts. Personal recommendation makes the sales...

Article Marketing – how to generate leads with articles in LinkedIn

by Mark Stonham | May 24, 2017 | Content for LinkedIn & BizDev, Projects, Tips for LinkedIn Lead Generation

The Internet has allowed everyone to become a publisher, including on LinkedIn, but it needs some smart article marketing techniques to stand out, get read, and convert readers into leads. LinkedIn Article Marketing Challenges There are many challenges when it comes...

Key Account Sales – developing multiple relationships using LinkedIn

by Mark Stonham | May 23, 2017 | Finding your Ideal Client, Projects, Tips for LinkedIn Lead Generation

Key Account Sales, Account-Based Marketing, Target Accounts, and other terms are used when selling to larger organisations. Deal values are usually larger, deals are complex, and usually involve several decision-makers. Starting and developing multiple sales...
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