by Mark Stonham | Jul 28, 2017 | 3. Identity - Attract Enquiries, Business Dev't Goals & Strategy, Projects
What does it take for people to buy our products and services – and why does the brand triangle help us with lead generation and sales conversion? They are effectively buying a promise that they will receive a benefit. Buyers need to have a lot of trust,...
by Mark Stonham | Jul 6, 2017 | Projects, Tips for LinkedIn Lead Generation, Tips for LinkedIn Page & Content
Businesses of all sizes can benefit from having a LinkedIn Company Page. As a minimum it’s having an entry or listing in the LinkedIn Company Directory. And it doesn’t cost money, just a little time to set it up. However, with a bit more time it can become...
by Mark Stonham | Jul 5, 2017 | 3. Identity - Attract Enquiries, Projects
Some people have been very successful at developing their personal brand into very successful businesses. Richard Branson and Virgin, Steve Jobs and Apple, Jamie Oliver to highlight just 3. To me there are three things they do extremely well: They have created and...
by Mark Stonham | May 25, 2017 | 4. Network growth - & Prospecting, Projects
Referral Marketing is one of the most powerful lead generation techniques for people running smaller businesses. It’s like having an unpaid sales team out there, listening out for signs from their clients and contacts. Personal recommendation makes the sales...
by Mark Stonham | May 24, 2017 | Content for LinkedIn & BizDev, Projects, Tips for LinkedIn Lead Generation
The Internet has allowed everyone to become a publisher, including on LinkedIn, but it needs some smart article marketing techniques to stand out, get read, and convert readers into leads. LinkedIn Article Marketing Challenges There are many challenges when it comes...
by Mark Stonham | May 23, 2017 | Finding your Ideal Client, Projects, Tips for LinkedIn Lead Generation
Key Account Sales, Account-Based Marketing, Target Accounts, and other terms are used when selling to larger organisations. Deal values are usually larger, deals are complex, and usually involve several decision-makers. Starting and developing multiple sales...
