What does it take for people to buy our products and services - and why does the brand triangle help us with lead generation and sales conversion? They are effectively buying a promise that they …
LinkedIn Company Page and Advertising – how to boost your business online
Businesses of all sizes can benefit from having a LinkedIn Company Page. As a minimum it's having an entry or listing in the LinkedIn Company Directory. And it doesn't cost money, just a little …
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Advanced Personal Branding – creating scale through leverage
Some people have been very successful at developing their personal brand into very successful businesses. Richard Branson and Virgin, Steve Jobs and Apple, Jamie Oliver to highlight just 3. To me …
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Referral Marketing and Customer Appreciation – Encouraging people to recommend you
Referral Marketing is one of the most powerful lead generation techniques for people running smaller businesses. It's like having an unpaid sales team out there, listening out for signs from their …
Article Marketing – how to generate leads with articles in LinkedIn
The Internet has allowed everyone to become a publisher, including on LinkedIn, but it needs some smart article marketing techniques to stand out, get read, and convert readers into leads. LinkedIn …
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Key Account Sales – developing multiple relationships using LinkedIn
Key Account Sales, Account-Based Marketing, Target Accounts, and other terms are used when selling to larger organisations. Deal values are usually larger, deals are complex, and usually involve …
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