There are many LinkedIn related marketing and sales activities that can be treated as small projects by those of us who are self-employed or running smaller businesses. Lead generation is one central theme. This section highlights many of them, to provide ideas and tips.
What does it take for people to buy our products and services – and why does the brand triangle help us with lead generation and sales conversion? They are effectively buying a promise that they will receive a benefit. Buyers need to have a lot of trust, especially for larger, complex and mission-critical purchases. We see that trust is […]
Businesses of all sizes can benefit from having a LinkedIn Company Page. As a minimum it’s having an entry or listing in the LinkedIn Company Directory. And it doesn’t cost money, just a little time to set it up. However, with a bit more time it can become another lead generation vehicle. Do you have […]
Some people have been very successful at developing their personal brand into very successful businesses. Richard Branson and Virgin, Steve Jobs and Apple, Jamie Oliver to highlight just 3. To me there are three things they do extremely well: They have created and developed a reputation or personal brand that positions them very successfully They […]
Referral Marketing is one of the most powerful lead generation techniques for people running smaller businesses. It’s like having an unpaid sales team out there, listening out for signs from their clients and contacts. Personal recommendation makes the sales process much smoother. It’s easy to overlook the potential for referrals through LinkedIn. And there are […]
The Internet has allowed everyone to become a publisher, including on LinkedIn, but it needs some smart article marketing techniques to stand out, get read, and convert readers into leads. LinkedIn Article Marketing Challenges There are many challenges when it comes to achieving a reasonable return when publishing articles in LinkedIn, including: Not all of […]
Key Account Sales, Account-Based Marketing, Target Accounts, and other terms are used when selling to larger organisations. Deal values are usually larger, deals are complex, and usually involve several decision-makers. Starting and developing multiple sales relationships per company is an essential part of the process. And this is where LinkedIn is very powerful. It helps […]
Social Prospecting is all about using Search in LinkedIn to build a list of potential customers, and then reaching out to them and starting a sales related conversation. You probably know that LinkedIn is a great place to start, but you may be unaware of just how powerful it is. So let’s go through some […]
If you sell to other businesses and want to increase sales and grow your business you’ll want to find out all about these Seven LinkedIn Lead Generation Strategies.Using LinkedIn for lead generation, business development, marketing, selling and customer loyalty processes is incredibly beneficial. By connecting with your clients you’re a huge step closer to your […]
So, the time has arrived when you need to build a prospect list. You probably know that LinkedIn is a great place to start, but you may be unaware of just how powerful it is. So let’s go through some of the ways you can use LinkedIn to start sales conversations. And let’s start at […]
