What does your LinkedIn daily checklist include? Visibility, relationships, business development, sales, productivity, all benefit from a regular and routine process. My underlying Goal is to create opportunities to PHONE 5 PEOPLE a day! An important goal is to turn online activity into phone calls – with prospect, with customers, with partners. It’s too easy […]
Regular activity is part of developing relationships and a sales pipeline. This section includes tips on regular activity on and through Linkedin that aligns with the typical B2B sales process to develop Social Selling skills.
It’s all too easy to overlook one of the most valuable aspects of LinkedIn, which is also the foundation for successful Social Selling. Satisfied and delighted customers have already gone through the Know, Like and Trust journey, and made a commitment to you and your business. A little bit of effort in the post-sale period […]
Quick Tips: 1. There are many ways to show appreciation in public to customers through LinkedIn. Liking, commenting and sharing their content is one way, giving them endorsements and testimonials is another. and other Social Media. Introducing them to other people pro-actively is a third. 2. Connecting with your Customer and /or Clients on LinkedIn […]
Have you been able to connect with people you know on Linkedin yet? Have you been systematic about connecting? Connecting with people you know and do business with on LinkedIn has many benefits. But are you thoroughly connected to everyone you know? Unfortunately LinkedIn doesn’t provide an easy ‘100%’ tool for connections, as it does […]
Is your marketing and sales thinking, approach and strategy moving from List to Community yet? Where is ‘the money’? A few years ago I came across the expression ‘The Money is in the List’. Then it was updated to ‘The money is in your relationship with your List’. The contemporary version is ‘The money is […]
The traditional sales funnel is viewed as linear and one way. This can lead to a lot of wastage as prospects and leads fall by the way-side if they don’t progress to the next stage. It also misses huge opportunities to tap into the potential to leverage progression to feed back into the sales funnel. […]
Lead nurture activity is an increasingly important stage in the B2B sales cycle. Lead nurture itself isn’t new, and many activities in the traditional B2B sales cycle contribute to moving the sale along. What is new are the tools and techniques available to even small and mid-sized companies, to respond to the changes in buyer […]