Wouldn't it be wonderful if there was just ONE application that helped us to do everything across the marketing, sales and delivery cycle. However, in the LinkedIn and Social Selling world there …
Social Prospecting – how to use LinkedIn to Find New Customers
So, the time has arrived when you need to build a prospect list. You probably know that LinkedIn is a great place to start, but you may be unaware of just how powerful it is. So let's go through …
Continue Reading about Social Prospecting – how to use LinkedIn to Find New Customers →
Value Propositions – packaging knowledge to support Social Selling
Knowledge is a wonderful thing, and valuable when it solves problems. And in business the value increases as we solve bigger and bigger problems, helping people to save time and money, to make …
Continue Reading about Value Propositions – packaging knowledge to support Social Selling →
Educational Content – the fuel that makes Social Selling effective
The Internet has allowed everyone to become a publisher. But not everyone understands how to link content with sales. Many claim that Content is King. We add that Distribution is Emperor, and …
Continue Reading about Educational Content – the fuel that makes Social Selling effective →
Your Ideal Customer – start with the end in mind
At the end of the month, quarter or year we'd all prefer to have several new customers or clients who match the profile for our ideal customer. This is much better for business than a …
Continue Reading about Your Ideal Customer – start with the end in mind →
Your LinkedIn Company Page – an important part of your digital strategy
Businesses of all sizes, including solo-preneurs and SMEs, can benefit from having a well presented LinkedIn Company Page. A good Company Page boosts your business credibility and can be part of …
Continue Reading about Your LinkedIn Company Page – an important part of your digital strategy →
