Archive | 2. Relationships – Loyalty & Referrals

In order to get sales and business development results from LinkedIn we need a relationship strategy. The tips here are designed to help specialists and leaders to use their time on LinkedIn wisely to build effective relationships.

LinkedIn Daily Checklist

What does your LinkedIn daily checklist include? Visibility, relationships, business development, sales, productivity, all benefit from a regular and routine process. My underlying Goal is to create opportunities to PHONE 5 PEOPLE a day! An important goal is to turn online activity into phone calls – with prospect, with customers, with partners. It’s too easy […]

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Brand Triangle Personal Product Company Wurlwind

The Brand Triangle – three elements for better lead generation and sales success

What does it take for people to buy our products and services – and why does the brand triangle help us with lead generation and sales conversion? They are effectively buying a promise that they will receive a benefit. Buyers need to have a lot of trust, especially for larger, complex and mission-critical purchases. We see that trust is […]

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LinkedIn Lead Generation 10 opportunities to start sales conversations

Start Sales Conversations – 10 opportunities to engage

Some people find it very easy to start sales conversations, at network meetings, at exhibitions, over the phone, or other situations. And at any gathering it’s possible to observe or be on the receiving end of a very positive and purposeful sales conversation, without feeling upset. On LinkedIn it’s possible to experience the full spectrum […]

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LinkedIn Lead Generation Company Page Image Mark Stonham Wurlwind

LinkedIn Company Page and Advertising – how to boost your business online

Businesses of all sizes can benefit from having a LinkedIn Company Page. As a minimum it’s having an entry or listing in the LinkedIn Company Directory. And it doesn’t cost money, just a little time to set it up. However, with a bit more time it can become another lead generation vehicle. Do you have […]

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LinkedIn Lead Generation Referral Marketing Image Mark Stonham Wurlwind

Referral Marketing and Customer Appreciation – Encouraging people to recommend you

Referral Marketing is one of the most powerful lead generation techniques for people running smaller businesses. It’s like having an unpaid sales team out there, listening out for signs from their clients and contacts. Personal recommendation makes the sales process much smoother. It’s easy to overlook the potential for referrals through LinkedIn. And there are […]

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LinkedIn Lead Generation Article Marketing Image Mark Stonham Wurlwind

Article Marketing – how to generate leads with articles in LinkedIn

The Internet has allowed everyone to become a publisher, including on LinkedIn, but it needs some smart article marketing techniques to stand out, get read, and convert readers into leads. LinkedIn Article Marketing Challenges There are many challenges when it comes to achieving a reasonable return when publishing articles in LinkedIn, including: Not all of […]

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LinkedIn Lead Generation Target Account Marketing Image Mark Stonham Wurlwind

Key Account Sales – developing multiple relationships using LinkedIn

Key Account Sales, Account-Based Marketing, Target Accounts, and other terms are used when selling to larger organisations. Deal values are usually larger, deals are complex, and usually involve several decision-makers. Starting and developing multiple sales relationships per company is an essential part of the process.  And this is where LinkedIn is very powerful. It helps […]

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