Archive | Tips for LinkedIn Lead Generation

Generating Leads through LinkedIn is one of the primary ways to get a return from the platform. However there are subtle ways to do this. We can ATTRACT prospects. We can gain REFERRALS. And we can FIND prospects through Search. Check out the tips below.

LinkedIn Daily Checklist

What does your LinkedIn daily checklist include? Visibility, relationships, business development, sales, productivity, all benefit from a regular and routine process. My underlying Goal is to create opportunities to PHONE 5 PEOPLE a day! An important goal is to turn online activity into phone calls – with prospect, with customers, with partners. It’s too easy […]

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LinkedWIN Self-Assessment – Helping Experts to be More Successful

How to Get Much More from LinkedIn

LinkedIn has HUGE potential to help us Attract, Find and Engage Clients, and WIN business.

However there are many reasons why we may be frustrated and disappointed. 

As an Expert you know how to advise clients in your specialist area.

But you’re not necessarily an expert when it comes to Business Development and LinkedIn

Which is where I can help you

Which is why I’ve developed the LinkedWIN Self-Assessment.

 

What’s the Weakest Link for you when it comes to LinkedIn?

With LinkedIn and Business Development it’s not easy for us to identify what’s letting us down. 

We’re too close to our own activity.

Which is where an independent view, from a Critical Friend, a Trusted Advisor, really makes a difference.

That’s why I’ve designed and developed this LinkedWIN Self-Assessment tool.

Don’t let the fear of making a mistake on LinkedIn stop you from trying…

What’s the Value of Identifying and Fixing your weak link?

How valuable would it be to identify the ONE THING that could be holding back your LinkedIn and Business Development results?

Like the proverbial CHAIN – it’s the ONE WEAK LINK that negates the strength of all the other links.

For example, at a high level, what if your …

Goals were driving your LinkedIn Business Development efforts, reducing wasted time?

Relationship Building Activity on LinkedIn was far more effective and productive, generating enquiries and referrals?

Identity, Personal Brand and Value was communicated far more powerfully through LinkedIn, enhancing your reputation?

Network Growth was focused on your Ideal Clients, Partners and Role Models, enhancing your Net-Worth?

There’s a lot to GAIN by taking the self-assessment.

Hello, I’m Mark Stonham

I’m an experienced Business Development Professional.

And I’m an established independent LinkedIn Specialist.

I help Experts and Specialists to be more successful with and through LinkedIn.

I provide advice on Business Development strategy, Personal Branding and LinkedIn Training.

Find out more about me on LinkedIn and on this website.

LinkedWIN Self-Assessment – just FOUR questions

I’ve narrowed the assessment down to just 4 questions.

Use the Radio Buttons to rate yourself, from Poor to Outstanding.

Then just look at the spread of your answers – you might be amazed by what you see…

NB. The results are best viewed when accessed from a PC rather than a mobile phone.

Give it a go…

… you may be about to discover something that makes a real difference to your success! 

Mark

START the LinkedWIN Self-Assessment here:

Click the NEXT button to see the FIRST question

Select a Radio Button for each question

Click NEXT below the progress bar for the next screen.

1.

GOALS - how clear are you about your GOALS? Think of Goals not just in terms of Revenue but also Purpose, Positioning, Sales goals, Asset creation and Learning. How clear are you about your goals? How inspiring are they? And how well do they guide your decisions?

2.

RELATIONSHIP development - how clear is your Relationship Building Strategy? Have you identified segments of contacts? Do you have a goal per segment? And a contact frequency? An mix of channels? And key messages to communicate? 

3.

IDENTITY and Personal Branding - how clear are you about your IDENTITY? Think of your identity not just as your specialisation and expertise, but your value to clients, your proof and your story. How clear is your Personal Brand to others? How effectively do you communicate it? How memorable are you?

4.

NETWORK growth - how clear are you about who you need in your network in order to achieve your goals? Who is your ideal client? What partners will you work with? Which role models can you learn from and associate with? How active are you at inviting people to connect on LinkedIn?

Congratulations - you've finished the self-assessment.

Did you find the questions thought-provoking, to help you assess your business development.

The clearer you are in each of these areas the more you'll be able to get value from LinkedIn.

And now, why not get a copy of your results so you can develop an action plan to improve...

Get your LinkedWIN results below...

... enter your email address to:

  • get your LinkedWIN score

  • see your answer to each question

  • and receive your results by email.

NB. The screen might take 3-5 seconds to refresh while your results are calculated.

To your success...

Mark

Meet Mark Stonham LinkedIn Trainer Wurlwind
Mark Stonham
  • LinkedIn Business Development Specialist
  • Helping Experts and Specialists
  • to be more successful and
  • grow their business through LinkedIn

+44 (0)7980 929896

NB. Please TICK the GDPR checkbox in order to see your results.

Email Address
Name

And now you’ve identified priority areas for improvement …

… how about some guidance on how to tackle them?

Schedule a Call with me, Mark Stonham, here…

I can give you advice and recommendations that will save you time and help you improve your results rapidly.

To your success…

Mark

Mark Stonham

LinkedIn Business Development Specialist

Helping Experts, Specialists and Trusted Advisors to be more Successful  

+44 (0)7980 929896

View and Connect on LinkedIn

 

LinkedWIN Self-Assessment

LinkedWin Self Assessment What's stopping you graphic

What’s Stopping you getting more from LinkedIn?

Take this short self-assessment to find out:

  • There’s just TEN questions with a multiple choice 1-10 response for you to provide.
  • Make your selection using the Radio Buttons
  • Then click on the Next text at the bottom (or Previous to go back).
  • Hover over the Hint for additional information.
========================================================= 

Click the NEXT button to see the FIRST question

Select a Radio Button for each of these TEN questions

Click NEXT below the progress bar for the next screen.

1.

GOALS - think of Goals not just in terms of Revenue but also Purpose, Positioning, Sales Activity, Asset creation and Learning. How clear are you about your goals, how inspiring are they, and how well do they guide your decisions?

2.

VALUE - how clear is your Value to Clients? How well do you understand your specialisation and expertise, and how clearly and comprehensively do you communicate it to others?

3.

PROOF - how substantial is the proof of your capabilities for the specialist area you are now focusing on? Does it include qualifications, testimonials, case studies with outcomes, published papers and more? How visible is this proof of your value?

4.

STORY - how well developed is your story? How engaging, powerful, memorable and shareable is it? And how frequently do you share it with key people to educate them?

5.

IDEAL CLIENT - how specific are you about who your ideal client is, and the issues or aspirations that you help them tackle or achieve? Do people in your network know what an ideal referral for you is?

6.

ROLE MODELS - have you identified relevant role models who your target audience admire and respect? How much are you learning from them, and associating with them?

7.

PARTNERS - how well developed is your network of partners? Are you investing in and benefiting from being part of a virtual team? How valuable are your joint projects, on a two-way basis?

8.

PROCESSES - how well defined, documented, planned, communicated, executed and reviewed are your Business Development and Linkedin Processes?

9.

PROJECTS - how well defined, documented, planned, communicated, executed and reviewed are your Business Development Projects and Campaigns?

10.

TECHNOLOGY - how well defined, documented, planned, communicated, executed and reviewed are your Apps, Tools and Tech for Business Development?

Congratulations - you've finished the self-assessment.

Did you find the questions thought-provoking, to help you assess your business development.

The clearer you are in each of these areas the more you'll be able to get value from LinkedIn.

And now, why not get a copy of your results so you can develop an action plan to improve...

Get your LinkedWIN results below...

... enter your email address to:

  • get your LinkedWIN score

  • see your answer to each question

  • and receive your results by email.

NB. The screen might take 3-5 seconds to refresh while your results are calculated.

To your success...

Mark

Meet Mark Stonham LinkedIn Trainer Wurlwind
Mark Stonham
  • LinkedIn Business Development Specialist
  • Helping Experts and Specialists
  • to be more successful and
  • grow their business through LinkedIn

+44 (0)7980 929896

NB. Please TICK the GDPR checkbox in order to see your results.

Email Address
Name

===============================================================

LinkedIn Lead Generation 10 opportunities to start sales conversations

Start Sales Conversations – 10 opportunities to engage

Some people find it very easy to start sales conversations, at network meetings, at exhibitions, over the phone, or other situations. And at any gathering it’s possible to observe or be on the receiving end of a very positive and purposeful sales conversation, without feeling upset. On LinkedIn it’s possible to experience the full spectrum […]

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The Internet has allowed everyone to become a publisher, including on LinkedIn, but it needs some smart article marketing techniques to stand out, get read, and convert readers into leads. LinkedIn Article Marketing Challenges There are many challenges when it comes to achieving a reasonable return when publishing articles in LinkedIn, including: Not all of […]

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Key Account Sales – developing multiple relationships using LinkedIn

Key Account Sales, Account-Based Marketing, Target Accounts, and other terms are used when selling to larger organisations. Deal values are usually larger, deals are complex, and usually involve several decision-makers. Starting and developing multiple sales relationships per company is an essential part of the process.  And this is where LinkedIn is very powerful. It helps […]

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LinkedIn Lead Generation – 7 Strategies for Social Selling

If you sell to other businesses and want to increase sales and grow your business you’ll want to find out all about these Seven LinkedIn Lead Generation Strategies.Using LinkedIn for lead generation, business development, marketing, selling and customer loyalty processes is incredibly beneficial. By connecting with your clients you’re a huge step closer to your […]

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