Archive | 4. Network

LinkedIn Lead Generation Referral Marketing Image Mark Stonham Wurlwind

Referral Marketing and Customer Appreciation – Encouraging people to recommend you

Referral Marketing is one of the most powerful lead generation techniques for people running smaller businesses. It’s like having an unpaid sales team out there, listening out for signs from their clients and contacts. Personal recommendation makes the sales process much smoother. It’s easy to overlook the potential for referrals through LinkedIn. And there are […]

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LinkedIn Lead Generation Target Account Marketing Image Mark Stonham Wurlwind

Key Account Sales – developing multiple relationships using LinkedIn

Key Account Sales, Account-Based Marketing, Target Accounts, and other terms are used when selling to larger organisations. Deal values are usually larger, deals are complex, and usually involve several decision-makers. Starting and developing multiple sales relationships per company is an essential part of the process.  And this is where LinkedIn is very powerful. It helps […]

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An easy way to Connect with People you know on LinkedIn

Have you been able to connect with people you know on Linkedin yet? Have you been systematic about connecting? Connecting with people you know and do business with on LinkedIn has many benefits. But are you thoroughly connected to everyone you know? Unfortunately LinkedIn doesn’t provide an easy ‘100%’ tool for connections, as it does […]

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