Archive | Mindset

Strategies, techniques and tools to develop a successful approach to business development, customer service, sales and social selling leading ultimately to health, wealth and happiness.

Jamie Oliver – a personal branding and business success case study

Jamie Oliver Business Success ImageI find it a real inspiration to read about people like Jamie Oliver, who have become really successful. I also like to understand the journey they’ve been along, and learn something from their example and insight.

So when I received this infographic from the Dent organisation I wanted to share it as it’s such a complete success story, and an example of the power and value of a personal brand as a business.

I hope you find this summary of Jamie Oliver’s career inspiring too.

The secret ingredients to Jamie Oliver’s business success

I’ll let the results in this infographic tell the story.

Dent | Jamie Oliver Infographic

Impressive isn’t it.

I’m sure Jamie had some lucky breaks along the way, but if it hadn’t have been these ones he would have had others I’m sure. There’s some truth in the expression “We make our own luck”, by being in the right place at the right time, and then responding in the right way.

Proven Value

His cookery skills probably developed at home and at school. So he may have been teased. He certainly would have made choices not to do other things in order to spend time practicing and perfecting his technique and knowledge.

Established Influence

What’s clear to me here is the effort and commitment Jamie Oliver has put in over the years, to the TV show and recording schedule, to writing books and articles, to promoting, to developing personally, professionally, and as a business with a team around him.


This to me is where he is campaigning and giving back in ways that are consistent with his purpose and principles. And he’s using his name and position of influence to make more of a difference that just donating money could do.

Formalised Assets

And the list of assets he’s developed is very impressive, and an example to us all of the importance of building value. Assets are not just financial, money in the bank, property, machinery and equipment, shares in other people’s businesses.

In the digital and service economy assets are things that can produce ongoing revenue if managed correctly and bought, sold, licensed or invested into if the right deals can be structured.

Jamie Oliver’s journey

The other take-away for me is the time it’s taken, in two ways

1. That it’s taken 20 years to become a success.

That’s over 7,000 days of living, breathing, working, planning, executing, and doing all the other things that someone starting, running and growing a business must do.
Along the way there must have been good days and bad days, good breaks and set-backs. But consistency, energy, professionalism etc. must run right through this period. That takes character.

2. That it’s only taken 20 years.

For an individual to rise from nothing to a £240m worth through work and activity (rather than through property and investment and borrowed money for example) is phenomenal. Compare that to traditional businesses that are worth far less even after several generations of toil.
Doing the maths the other way, £240m worth over 7,000 days means each day has added £35k value. That’s a good return for a bit of toil in my books.

Passion and Purpose

A lot is written about “Following your Passion” and “Finding your Purpose”. Here is an example of the value that flows when one person has discovered both, and has been able to turn them into a very successful business.

And as a result is in a strong position to help others, by giving back and representing those less fortunate, so they have one of the basic essentials, healthy food.

What next?

For many people our skills, passion and purpose are not as clear as it appears to have been for Jamie.

The good news is that there are tools available to help us. I’ve found the following self-assessment tests for profile and level are very useful.

Discover how best you can create value

Discover which steps to take to develop your wealth

Wealth levels – introducing the 9 levels of the Wealth Spectrum

For most people income, wealth and wealth levels are pretty straight forward concepts.

However financial education isn’t something that was taught at school, and beyond basic common sense there’s a lack of understanding that can be quite limiting.

The Wealth Spectrum, developed by Roger Hamilton, provides a very clear picture not just of 9 wealth levels but also the characteristics, behaviours and actions associated with each level.

I’ve personally found this very insightful, and a very useful planning tool for my own circumstances. I also find it valuable when working on some client engagements.

Roger Hamilton introduces the Wealth Spectrum

Listen out for what Roger says about the mindset, decisions and sphere of influence at each level.

As you watch the video you’ll probably find it helpful to look at the diagram below and read through my summary below that.

The Wealth Spectrum levels

Infrared – Victim

Spending more each period that is being earned. Going deeper into debt. Typically someone out of work, between jobs, or in full-time education. This could also be an entrepreneur working on ‘the big dream’ project.

Red – Survivor

Just about managing to be cash neutral each period. Surplus cash spent on essential or non-essential purchases. The JAM generation. Typically a junior employee, or someone in a low paid job, or someone self-employed trading time for money at a low daily rate eg. trainer, coach etc. They may also have a high cost lifestyle so even with a high income there’s nothing left at the end of the month.

Orange – Worker

Cash positive each period. Able to save money. Typically a senior employee. Could also be self-employed, trading time for money at a high daily rate, eg. Consultant, Interim Manager. Part of someone else’s enterprise. Key factor is that if they stop working their income stops.

Yellow – Player

No longer trading time for money. Has product or scalable service to sell and deliver. Typically a sole trader, business owner or solopreneur. Has some flexibility over when and where they work. However if they stop working then the business slows or stops due to lack of marketing, sales or delivery.

Green – Performer

Leads a team who collectively generate revenue. Typically a Managing Director working in and also owning the business. Has a team around them to perform the tasks of the business. However they make most decisions so without their presence there would be implications.

Blue – Conductor

Leads or has set up multiple teams of income and now manages a portfolio of business interests. Typically a Chief Executive with several fairly autonomous teams reporting results and requesting resources. Works mainly on strategy, culture, resourcing etc with stakeholders.

Trustee, Composer and Legend

The levels of millionaires and billionaires who are creating or steering eco-systems and economies.

  • Which of the wealth levels is the closest match for you?
  • And which level would you like to be at?

What do successful professionals and entrepreneurs do?

Likelihood is they will be performing consistently at a specific level to maintain, sustain and consolidate their position. They will have built up a position of trust to be reliable at that level to others in their team, and with clients and business partners.

What happens when something changes?

Whether by choice or circumstances things can and do change.

  • Training, experience and promotion move people to higher levels within companies and organisations, to Orange level.
  • Redundancy and early retirement create opportunities for alternative arrangements at Orange level (typically), or to move to Yellow, or unfortunately to drop back to Infrared or Red.
  • Business growth from a start-up Yellow level can lead to Green as staff are taken on, and to Blue as the portfolio expands.
  • However, moving to Green and Blue can cause issues in areas such as delegation and finding a new level of job satisfaction.

I rather like the expression “True wealth is what’s left when the money is taken away”. Have you noticed that many entrepreneurs whose businesses have failed have been able to start again and get back to where they were, based on their skills, mindset, connections, reputation etc.

Discover which of the wealth levels you operate at, and what actions to take

For each level there are 3 action areas to focus on, to consolidate our position, or to move up a level. These actions are nuanced by our Wealth Dynamics personality profile and the ways that we create value.


Take the Wealth Spectrum Assessment and receive the Report and Guides

Or alternatively:

Take the Wealth Spectrum Assessment as part of the Career Change Support package from Wurlwind

Wealth Creation – The 8 Ways Successful Entrepreneurs Create Value

Entrepreneurs Institute Logo

The ability to create value is central and fundamental to every successful career and company.

While there are thousands of ways to make money, analysis has identified that, in reality, there are

                “only EIGHT Ways to Create Value!”

The entrepreneur who has brought this Value Creation thinking into the 21st century is Roger James Hamilton.

His outline of the underlying principles and summary of each profile in this video provides real clarity..

I’ll let Roger James Hamilton introduce the Wealth Dynamics framework.

I encourage you to take a few minutes to absorb the insight contained here. It could just be the best 10 minutes you spend this year.

As you watch the video you’ll probably find it helpful to refer to the image below as Roger talks through each profile.

The Wealth Dynamics ‘Square’…

The eight profiles and their inter-relationship have provided me with huge clarity. How to Create Value - Wealth Dynamics Square


So what are the EIGHT ways to Create Value?

Wealth Profile LogoThis list may well come as a complete surprise to you. However, you can probably relate readily to the very successful international entrepreneurs in each category (admittedly with an American bias).

This is not some ‘trendy topic’ either, as it has its roots going back 5,000 years into Chinese origins.

It has been brought up to date, and is backed by resources that provide a modern interpretation and guidance. The eight profiles are:

1. The Creator – Builds innovative products

Examples: Steve Jobs (Apple), Walt Disney (Movies), Richard Branson (Virgin)

2. The Star – Builds an influential brand

Examples: Oprah Winfrey (Presenter), Paul Newman (Actor), Bill Clinton (ex President)

3. The Supporter – Builds high performance teams

Examples: Steve Ballmer (Microsoft), Jack Welch (General Electric)

4. The Deal Maker – Brings deals together

Examples: Donald Trump (Property tycoon), Rupert Murdoch (News International)

5. The Trader – Buys and sells commodities

Examples: George Soros (Business magnate)

6. The Accumulator – Buys and holds assets

Examples: Warren Buffet (Investor), Paul Allen (Microsoft)

7. The Lord – Controls cashflow producing assets

Examples: Lakshmi Mital (Steel tycoon), Ingavar Kamprad (IKEA)

8. The Mechanic – Creates an efficient, duplicatable system

Examples: Michael Dell (DELL), Ray Kroc (McDonalds)

Which profile do you think you are the closest match for?

What do Successful Entrepreneurs do?

Successful entrepreneurs focus only what they are good at. They understand which of these 8 areas they are ‘wired’ for and where they have a natural strength. By doing what is natural to them things are easier, work is more enjoyable, and great results follow too.

Crucially, they identify and work with others who are naturally good at different and complementary areas. By helping others to succeed it’s a genuine win:win.

By design or by accident, leaders of successful companies will have identified opportunities where they can create value. They do things that other businesses find difficult or expensive to do.

Discover your easiest path to create value and increase your wealth

To find out which of these profiles you match, click on this link or the image below and take the test today.

Once you do you’ll receive supporting resources, guidance and recommendations about the actions you can take to focus in on your natural abilities.

How to create value - Take your Wealth Profile test Now! NB. This is an Affiliate link so we earn a small commission. Thank-you.

Wealth creation strategy – don’t chase the money – build a garden!

A wealth creation strategy enables you to continuously attract money and opportunities in the same way that growing a garden enables you to continuously attract the birds and butterflies. The following article is based on ideas by Roger James Hamilton, the creator of Wealth Dynamics, someone whose fundamental approach to business success I have a great admiration for. Wealth […]

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Personal Branding – 7 steps to define and develop your personal brand

Many people I talk to have great difficulty defining their personal brand, and expressing the value they provide to others, and then building on that once they have. When working for a company it tends to be the company brand that matters and our position or job title within the company defines us. Some extrovert […]

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LinkedIn Company Page and Directory – how to make the most of them

If you needed to find skills, products or services for your business have you tried a LinkedIn Company Page search? Google is probably the place most people head to, but the quality of the results can be very mixed to say the least. LinkedIn has many advantages over Google. It’s not just for finding people, […]

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Social Media for Business is like your daily commute

Regular updates on Social Media Networks are the anchor to effective professional and business use of Social Media. Getting started, and then finding the routine and discipline to post updates and build relationships on a regular basis can be tough, when there are so many pressures on time. Here are seven tips that will help […]

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