Archive | LinkedIn Lead Generation Tips

Generating Leads through LinkedIn is one of the primary ways to get a return from the platform. However there are subtle ways to do this. We can ATTRACT prospects. We can gain REFERRALS. And we can FIND prospects through Search. Check out the tips below.

LinkedIn Self-Assessment – find out how to #LinkedWIN

LinkedWin Self Assessment What's stopping you graphicWhat’s Stopping you getting more from LinkedIn?

Use our quick LinkedIn self-assessment to identify your key area(s) for improvement. 

================================================================

 

Click the NEXT button to see the FIRST question

Select a Radio Button for each of these TEN questions

Click NEXT below the progress bar for the next screen.

1.

GOALS - think of Goals not just in terms of Revenue but also Purpose, Positioning, Sales Activity, Asset creation and Learning. How clear are you about your goals, how inspiring are they, and how well do they guide your decisions?

2.

VALUE - how clear is your Value to Clients? How well do you understand your specialisation and expertise, and how clearly and comprehensively do you communicate it to others?

3.

PROOF - how substantial is the proof of your capabilities for the specialist area you are now focusing on? Does it include qualifications, testimonials, case studies with outcomes, published papers and more? How visible is this proof of your value?

4.

STORY - how well developed is your story? How engaging, powerful, memorable and shareable is it? And how frequently do you share it with key people to educate them?

5.

IDEAL CLIENT - how specific are you about who your ideal client is, and the issues or aspirations that you help them tackle or achieve? Do people in your network know what an ideal referral for you is?

6.

ROLE MODELS - have you identified relevant role models who your target audience admire and respect? How much are you learning from them, and associating with them?

7.

PARTNERS - how well developed is your network of partners? Are you investing in and benefiting from being part of a virtual team? How valuable are your joint projects, on a two-way basis?

8.

PROCESSES - how well defined, documented, planned, communicated, executed and reviewed are your Business Development and Linkedin Processes?

9.

PROJECTS - how well defined, documented, planned, communicated, executed and reviewed are your Business Development Projects and Campaigns?

10.

TECHNOLOGY - how well defined, documented, planned, communicated, executed and reviewed are your Apps, Tools and Tech for Business Development?

Congratulations - you've finished the self-assessment.

Did you find the questions thought-provoking, to help you assess your business development.

The clearer you are in each of these areas the more you'll be able to get value from LinkedIn.

And now, why not get a copy of your results so you can develop an action plan to improve...

Get your LinkedWIN results below...

... enter your email address to:

  • get your LinkedWIN score

  • see your answer to each question

  • and receive your results by email.

NB. The screen might take 3-5 seconds to refresh while your results are calculated.

To your success...

Mark

Meet Mark Stonham LinkedIn Trainer Wurlwind
Mark Stonham
  • LinkedIn Business Development Specialist
  • Helping Experts and Specialists
  • to be more successful and
  • grow their business through LinkedIn

+44 (0)7980 929896

NB. Please TICK the GDPR checkbox in order to see your results.

Email Address
Name

 

 

LinkedWIN Self-Assessment – Helping Experts to be More Successful

What’s Stopping you from getting more from LinkedIn?

Discover how to get more from LinkedIn, as an Expert or a Specialist.LinkedWin Self Assessment What's stopping you graphic

LinkedIn has HUGE potential to help us Attract, Find and Engage Clients, and WIN business.

However there are many reasons why we may be frustrated and disappointed. 

As an Expert you know how to advise clients in your specialist area.

But you’re not necessarily an expert when it comes to Business Development and LinkedIn

Which is where I can help you

Which is why I’ve developed the LinkedWIN Self-Assessment.

 

What’s the Weakest Link for you when it comes to LinkedIn?

In other areas of our lives, one mistake can be expensive!

  • ONE poor shot can spoil a golf score, especially by the time we’ve recovered from it
  • ONE wrong ingredient can ruin the taste or texture of a meal, and offend our guests
  • ONE bad note can spoil an outstanding music performance or recording
  • ONE bad judgement while driving can cause a car accident, with serious consequences
  • ONE poor message can cause a prospect to disqualify us from their supplier list

Preventing or avoiding mistakes is wise. Which is where experience and training matters.

With LinkedIn and Business Development it’s not easy for us to identify what’s letting us down. 

That’s why I’ve designed and developed this LinkedWIN Self-Assessment tool.

Don’t let the fear of making a mistake on LinkedIn stop you from trying…

What’s the Value of Identifying and Fixing your weak link?

How valuable would it be to identify the ONE THING that could be holding back your LinkedIn and Business Development results?

Like the proverbial CHAIN – it’s the ONE WEAK LINK that negates the strength of all the other links.

For example, at a high level, what if your …

Goals were driving your LinkedIn Business Development efforts, reducing wasted time?

Activity on LinkedIn was far more effective and productive, generating enquiries and referrals?

Identity and Value was communicated far more powerfully through LinkedIn, enhancing your reputation?

Network was full of your Ideal Clients, Partners and Role Models, enhancing your Net-Worth?

There’s a lot to GAIN by taking the self-assessment.

Hello, I’m Mark Stonham

I’m an experienced Business Development Professional.

And I’m an established independent LinkedIn Specialist.

I help Experts and Specialists to be more successful with and through LinkedIn.

I provide advice on Business Development strategy, Personal Branding and LinkedIn Training.

Find out more about me on LinkedIn and on this website.

LinkedWIN Self-Assessment – just TEN questions

I’ve narrowed the assessment down to just 10 questions.

Use the Radio Buttons to give yourself a score from 1-10 on each question.

Then just look at the spread of your answers – you might be amazed by what you see…

NB. The results are best viewed when accessed from a PC rather than a mobile phone.

LinkedWIN Self-Assessment Scoring Guidance

The scoring I suggest you use for the 10 topics is:

  1. Barely considered or thought about.
  2. Considered, but fairly vague and ill-defined.
  3. Defined and can be described, if asked.
  4. Defined and documented, as a strategy.
  5. Defined and documented, with a plan to develop/deliver it
  6. Some progress being made along the planned direction.
  7. Good progress being made, and it’s being communicated with others.
  8. Good results are being achieved and others are seeing this.
  9. Consistent results achieved, which are reviewed and refinements are being made.
  10. Outstanding design, execution is embedded and consistent results are being achieved.

Give it a go…

… you may be about to discover something that makes a real difference to your success! 

Mark

START the LinkedWIN Self-Assessment here:

1. Goals - how well defined, documented, planned, communicated, executed and reviewed are your Goals?
2. Value - how clear is your Value to Clients? What do you find easy to do, based on how you think, and the way your brain is wired? And how clearly is this communicated to your target audience(s)?
3. Proof - how substantial is the proof of your capabilities? Does it include qualifications, testimonials, case studies with outcomes, published papers and more? How visible is this proof of your value?
4. Story - how well developed is your story? How engaging, powerful, memorable and shareable is it? And how frequently do you share it with key people to educate them?
5. Ideal Client - how specific are you about who your ideal client is, and the issues or aspirations that you help them tackle or achieve? Do people in your network know what an ideal referral for you is?
6. Role Models - have you identified relevant role models who your target audience admire and respect? How much are you learning from them, and associating with them?
7. Partners - how well developed is your network of partners? Are you investing in and benefiting from being part of a virtual team? How valuable are your joint projects, on a two-way basis?
8. Processes - how well defined and executed are your daily, weekly and monthly LinkedIn and Business Development processes? Are you regularly enhancing your reputation, developing your network and building your sales pipeline?
9. Projects - how well structured are your Business Development Projects and Campaigns? Are you regularly boosting your network, content, engagement and reputation?
10. Technology - how well defined, documented, planned, communicated, executed and reviewed are your Apps, Tools and Tech for Business Development?

I hope you found the questions and process useful. To make it more valuable...

  • Look at the LOW scores.    Can you identify actions to improve these areas quickly?
  • Look at the HIGH scores.   Congratulations!   Can you raise other areas to a similar level?

For an email copy for your records enter your Name and Email below, then Submit your answers to me.

Email Address
Name

And now you’ve identified priority areas for improvement …

… how about some guidance on how to tackle them?

Schedule a Call with me, Mark Stonham, here…

I can give you advice and recommendations that will save you time and help you improve your results rapidly.

To your success…

Mark

Mark Stonham

LinkedIn Business Development Specialist

Helping Experts, Specialists and Trusted Advisors to be more Successful  

+44 (0)7980 929896

View and Connect on LinkedIn

 

LinkedWIN Self-Assessment

LinkedWin Self Assessment What's stopping you graphic

What’s Stopping you getting more from LinkedIn?

Take this short self-assessment to find out:

  • There’s just TEN questions with a multiple choice 1-10 response for you to provide.
  • Make your selection using the Radio Buttons
  • Then click on the Next text at the bottom (or Previous to go back).
  • Hover over the Hint for additional information.
========================================================= 

Click the NEXT button to see the FIRST question

Select a Radio Button for each of these TEN questions

Click NEXT below the progress bar for the next screen.

1.

GOALS - think of Goals not just in terms of Revenue but also Purpose, Positioning, Sales Activity, Asset creation and Learning. How clear are you about your goals, how inspiring are they, and how well do they guide your decisions?

2.

VALUE - how clear is your Value to Clients? How well do you understand your specialisation and expertise, and how clearly and comprehensively do you communicate it to others?

3.

PROOF - how substantial is the proof of your capabilities for the specialist area you are now focusing on? Does it include qualifications, testimonials, case studies with outcomes, published papers and more? How visible is this proof of your value?

4.

STORY - how well developed is your story? How engaging, powerful, memorable and shareable is it? And how frequently do you share it with key people to educate them?

5.

IDEAL CLIENT - how specific are you about who your ideal client is, and the issues or aspirations that you help them tackle or achieve? Do people in your network know what an ideal referral for you is?

6.

ROLE MODELS - have you identified relevant role models who your target audience admire and respect? How much are you learning from them, and associating with them?

7.

PARTNERS - how well developed is your network of partners? Are you investing in and benefiting from being part of a virtual team? How valuable are your joint projects, on a two-way basis?

8.

PROCESSES - how well defined, documented, planned, communicated, executed and reviewed are your Business Development and Linkedin Processes?

9.

PROJECTS - how well defined, documented, planned, communicated, executed and reviewed are your Business Development Projects and Campaigns?

10.

TECHNOLOGY - how well defined, documented, planned, communicated, executed and reviewed are your Apps, Tools and Tech for Business Development?

Congratulations - you've finished the self-assessment.

Did you find the questions thought-provoking, to help you assess your business development.

The clearer you are in each of these areas the more you'll be able to get value from LinkedIn.

And now, why not get a copy of your results so you can develop an action plan to improve...

Get your LinkedWIN results below...

... enter your email address to:

  • get your LinkedWIN score

  • see your answer to each question

  • and receive your results by email.

NB. The screen might take 3-5 seconds to refresh while your results are calculated.

To your success...

Mark

Meet Mark Stonham LinkedIn Trainer Wurlwind
Mark Stonham
  • LinkedIn Business Development Specialist
  • Helping Experts and Specialists
  • to be more successful and
  • grow their business through LinkedIn

+44 (0)7980 929896

NB. Please TICK the GDPR checkbox in order to see your results.

Email Address
Name

===============================================================

LinkedIn Lead Generation Article Marketing Image Mark Stonham Wurlwind

Article Marketing – how to generate leads with articles in LinkedIn

The Internet has allowed everyone to become a publisher, including on LinkedIn, but it needs some smart article marketing techniques to stand out, get read, and convert readers into leads. LinkedIn Article Marketing Challenges There are many challenges when it comes to achieving a reasonable return when publishing articles in LinkedIn, including: Not all of […]

Continue Reading
LinkedIn Lead Generation Target Account Marketing Image Mark Stonham Wurlwind

Key Account Sales – developing multiple relationships using LinkedIn

Key Account Sales, Account-Based Marketing, Target Accounts, and other terms are used when selling to larger organisations. Deal values are usually larger, deals are complex, and usually involve several decision-makers. Starting and developing multiple sales relationships per company is an essential part of the process.  And this is where LinkedIn is very powerful. It helps […]

Continue Reading

Wealth levels – introducing the 9 levels of the Wealth Spectrum

For most people income, wealth and wealth levels are pretty straight forward concepts.

However financial education isn’t something that was taught at school, and beyond basic common sense there’s a lack of understanding that can be quite limiting.

The Wealth Spectrum, developed by Roger Hamilton, provides a very clear picture not just of 9 wealth levels but also the characteristics, behaviours and actions associated with each level.

I’ve personally found this very insightful, and a very useful planning tool for my own circumstances. I also find it valuable when working on some client engagements.

Roger Hamilton introduces the Wealth Spectrum

Listen out for what Roger says about the mindset, decisions and sphere of influence at each level.

As you watch the video you’ll probably find it helpful to look at the diagram below and read through my summary below that.

The Wealth Spectrum levels

Infrared – Victim

Spending more each period that is being earned. Going deeper into debt. Typically someone out of work, between jobs, or in full-time education. This could also be an entrepreneur working on ‘the big dream’ project.

Red – Survivor

Just about managing to be cash neutral each period. Surplus cash spent on essential or non-essential purchases. The JAM generation. Typically a junior employee, or someone in a low paid job, or someone self-employed trading time for money at a low daily rate eg. trainer, coach etc. They may also have a high cost lifestyle so even with a high income there’s nothing left at the end of the month.

Orange – Worker

Cash positive each period. Able to save money. Typically a senior employee. Could also be self-employed, trading time for money at a high daily rate, eg. Consultant, Interim Manager. Part of someone else’s enterprise. Key factor is that if they stop working their income stops.

Yellow – Player

No longer trading time for money. Has product or scalable service to sell and deliver. Typically a sole trader, business owner or solopreneur. Has some flexibility over when and where they work. However if they stop working then the business slows or stops due to lack of marketing, sales or delivery.

Green – Performer

Leads a team who collectively generate revenue. Typically a Managing Director working in and also owning the business. Has a team around them to perform the tasks of the business. However they make most decisions so without their presence there would be implications.

Blue – Conductor

Leads or has set up multiple teams of income and now manages a portfolio of business interests. Typically a Chief Executive with several fairly autonomous teams reporting results and requesting resources. Works mainly on strategy, culture, resourcing etc with stakeholders.

Trustee, Composer and Legend

The levels of millionaires and billionaires who are creating or steering eco-systems and economies.

  • Which of the wealth levels is the closest match for you?
  • And which level would you like to be at?

What do successful professionals and entrepreneurs do?

Likelihood is they will be performing consistently at a specific level to maintain, sustain and consolidate their position. They will have built up a position of trust to be reliable at that level to others in their team, and with clients and business partners.

What happens when something changes?

Whether by choice or circumstances things can and do change.

  • Training, experience and promotion move people to higher levels within companies and organisations, to Orange level.
  • Redundancy and early retirement create opportunities for alternative arrangements at Orange level (typically), or to move to Yellow, or unfortunately to drop back to Infrared or Red.
  • Business growth from a start-up Yellow level can lead to Green as staff are taken on, and to Blue as the portfolio expands.
  • However, moving to Green and Blue can cause issues in areas such as delegation and finding a new level of job satisfaction.

I rather like the expression “True wealth is what’s left when the money is taken away”. Have you noticed that many entrepreneurs whose businesses have failed have been able to start again and get back to where they were, based on their skills, mindset, connections, reputation etc.

Discover which of the wealth levels you operate at, and what actions to take

For each level there are 3 action areas to focus on, to consolidate our position, or to move up a level. These actions are nuanced by our Wealth Dynamics personality profile and the ways that we create value.

 

Take the Wealth Spectrum Assessment and receive the Report and Guides

Or alternatively:

Take the Wealth Spectrum Assessment as part of the Career Change Support package from Wurlwind