Archive | Content for LinkedIn & BizDev

LinkedIn is a network for people. We all have our own story to tell. So why not tell it through LinkedIn? But what are good things to publish on LinkedIn? Here are tips and ideas for strategy, topics and tips to improve your results through publishing, posting and writing content for LinkedIn.

LinkedIn Lead Generation Article Marketing Image Mark Stonham Wurlwind

Article Marketing – how to generate leads with articles in LinkedIn

The Internet has allowed everyone to become a publisher, including on LinkedIn, but it needs some smart article marketing techniques to stand out, get read, and convert readers into leads. LinkedIn Article Marketing Challenges There are many challenges when it comes to achieving a reasonable return when publishing articles in LinkedIn, including: Not all of […]

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Educational Content – the fuel that makes Social Selling effective

The Internet has allowed everyone to become a publisher. But not everyone understands how to link content with sales. Many claim that Content is King. We add that Distribution is Emperor, and Context is Queen. While Self-Service via search and Content Marketing is important in low value high volume situations, when it comes to low volume […]

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Social Media Messages – 5 topics to share to help your Social Selling

Deciding what to say and what social media messages to publish is often a sticking point, and is critical to generating a positive return through the social channels. When I talk to sales people and business owners about Social Media I get a range of responses, which generally fall into one of these categories: I’m […]

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Social Media for Business is like your daily commute

Regular updates on Social Media Networks are the anchor to effective professional and business use of Social Media. Getting started, and then finding the routine and discipline to post updates and build relationships on a regular basis can be tough, when there are so many pressures on time. Here are seven tips that will help […]

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Blogging for Business – 15 tips to improve your blog benefits

Blogging for Business is a mainstay of Social Media Marketing for businesses. There is a lot of evidence available to support this, for example from Hubspot*. However, there are some techniques that will enhance the benefits, and make the blogging project, and the on-going commitment, much more worthwhile. Blogging with the best I’ve admired and […]

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