Archive | Tips for LinkedIn Page & Content

The LinkedIn Page is a great resource for self-employed individuals as well as companies and organisations. Check out the tips in this section to see how you can make more of your LinkedIn Page.

LinkedIn Daily Checklist

What does your LinkedIn daily checklist include? Visibility, relationships, business development, sales, productivity, all benefit from a regular and routine process. My underlying Goal is to create opportunities to PHONE 5 PEOPLE a day! An important goal is to turn online activity into phone calls – with prospect, with customers, with partners. It’s too easy […]

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LinkedIn Lead Generation Company Page Image Mark Stonham Wurlwind

LinkedIn Company Page and Advertising – how to boost your business online

Businesses of all sizes can benefit from having a LinkedIn Company Page. As a minimum it’s having an entry or listing in the LinkedIn Company Directory. And it doesn’t cost money, just a little time to set it up. However, with a bit more time it can become another lead generation vehicle. Do you have […]

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Your LinkedIn Company Page – an important part of your digital strategy

Businesses of all sizes, including solo-preneurs and SMEs, can benefit from having a well presented LinkedIn Company Page. A good Company Page boosts your business credibility and can be part of your lead generation strategy. As always, there’s a balance to be struck between effort and returns. But at a basic level, if you don’t […]

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LinkedIn Company Page Rewrite – Creating your Business Profile within LinkedIn

Wurlwind Social Selling - LinkedIn Company PageEvery business, even sole traders, should have a LinkedIn Company Page.

For smaller businesses it might be rather like the advert in the Yellow Pages – create it and (almost) forget about it.
Except that once it’s set up it’s essentially no further cost, unlike Yellow Pages or other Advertising Costs.

  • It’s a way to Showcase your business and be found for keywords

And it’s one of many ways to generate inquiries through LinkedIn

For medium sized businesses with several employees there are several benefits:

  • It’s a great way to showcase your team and their combined strength
  • Share content from your business that Page Followers can see to increase engagement
  • Share content that can be found by others to increase the likelihood of inquiries
  • Share content that can be Shared by staff, customers and others, to increase your visibility to new audiences.

For larger businesses with more resources can develop the LinkedIn Company page into the heart of their Customer Community, to increase loyalty, encourage advocacy, and attract new inquiries.

LinkedIn Company Page Service Package from Wurlwind

The service package we offer to set up a LinkedIn company page covers:

  •  Create the LinkedIn Company Page in Your Company name
  •  Write your Company Overview using keywords researched for your business.
  •  Add graphics supplied by you (we’ll supply the specifications)
  •  Advice on how to associate staff with the profile
  •  Advice on how to generate followers
  •  Advice on posting Status Updates to the page.

The cost of the service varies, depending essentially on how many stakeholders are involved eg:

The guideline cost of the service is £249

  • For sole proprietors there may be scope to reduce the cost.
  • For medium and larger businesses there may be additional work, and costs, involved.

When you’ve spent hundreds or thousands of pounds on your Website, don’t underestimate the potential of your LinkedIn Company Page.

Having, and developing, the Page within the LinkedIn Community can pay huge dividends.

If you’d like to discuss how a LinkedIn Company Page could benefit your business, or if you have a page already but it’s in need of a refresh and a new strategy, please contact me, Mark Stonham, by email here.

LinkedIn Company Page for Lead Generation

LinkedIn Company Page – outbound and inbound Lead Generation strategies

As vendors and buyers do more research online so the relative importance of the LinkedIn Company Page rises. Business Owners and Sales Leaders can take advantage of this opportunity for outbound prospecting and inbound lead generation to get ahead of competitors. Outbound lead generation and prospecting techniques – the first strategy below highlights how you […]

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LinkedIn Targeted Status Updates – tips to help you get started

If you have a large following for your LinkedIn Company Page then LinkedIn Targeted Status Update feature will be really helpful for you. This allows you to target your Company Status updates to relevant groups of people who are following your company page. Watch this 2 minute video to find out how. Action steps to […]

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