Archive | 3. Identity – Attract Enquiries

Working out who we are, and our value to clients is key to effective use of LinkedIn and Social Selling. We need to be seen as a specialist, not a generalist. For some they also need to be seen as a leader – to advise clients, to lead change and transformation, and to lead teams, companies and organisations. This section includes ideas and tips to help you develop your identity, and communicate it through LinkedIn.

LinkedIn Daily Checklist

What does your LinkedIn daily checklist include? Visibility, relationships, business development, sales, productivity, all benefit from a regular and routine process. My underlying Goal is to create opportunities to PHONE 5 PEOPLE a day! An important goal is to turn online activity into phone calls – with prospect, with customers, with partners. It’s too easy […]

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Identify your Identity - what position is best - Mark Stonham

Identify your Identity – the 1st step to being a successful solopreneur

For those of us who want to run successful businesses on our own the first step that must be mastered is to “Identify your Identity” – according to Roger Hamilton. And, as the entrepreneur behind Wealth Dynamics, Entrepreneurs Institute and GeniusU.com, and a community of over 500,000 entrepreneurs, he’s is a very good place to […]

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Brand Triangle Personal Product Company Wurlwind

The Brand Triangle – three elements for better lead generation and sales success

What does it take for people to buy our products and services – and why does the brand triangle help us with lead generation and sales conversion? They are effectively buying a promise that they will receive a benefit. Buyers need to have a lot of trust, especially for larger, complex and mission-critical purchases. We see that trust is […]

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LinkedIn Lead Generation Company Page Image Mark Stonham Wurlwind

LinkedIn Company Page and Advertising – how to boost your business online

Businesses of all sizes can benefit from having a LinkedIn Company Page. As a minimum it’s having an entry or listing in the LinkedIn Company Directory. And it doesn’t cost money, just a little time to set it up. However, with a bit more time it can become another lead generation vehicle. Do you have […]

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LinkedIn Lead Generation Article Marketing Image Mark Stonham Wurlwind

Article Marketing – how to generate leads with articles in LinkedIn

The Internet has allowed everyone to become a publisher, including on LinkedIn, but it needs some smart article marketing techniques to stand out, get read, and convert readers into leads. LinkedIn Article Marketing Challenges There are many challenges when it comes to achieving a reasonable return when publishing articles in LinkedIn, including: Not all of […]

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