What does your LinkedIn daily checklist include? Visibility, relationships, business development, sales, productivity, all benefit from a regular and routine process. My underlying Goal is to create opportunities to PHONE 5 PEOPLE a day! An important goal is to turn online activity into phone calls – with prospect, with customers, with partners. It’s too easy […]
Working out who we are, and our value to clients is key to effective use of LinkedIn and Social Selling. We need to be seen as a specialist, not a generalist. For some they also need to be seen as a leader – to advise clients, to lead change and transformation, and to lead teams, companies and organisations. This section includes ideas and tips to help you develop your identity, and communicate it through LinkedIn.
LinkedIn Hashtag Topics have arrived! These give us FAR more capability to see posts and articles on specific subjects. And now we can start publishing into those #Hashtag Topics too.
For those of us who want to run successful businesses on our own the first step that must be mastered is to “Identify your Identity” – according to Roger Hamilton. And, as the entrepreneur behind Wealth Dynamics, Entrepreneurs Institute and GeniusU.com, and a community of over 500,000 entrepreneurs, he’s is a very good place to […]
What does it take for people to buy our products and services – and why does the brand triangle help us with lead generation and sales conversion? They are effectively buying a promise that they will receive a benefit. Buyers need to have a lot of trust, especially for larger, complex and mission-critical purchases. We see that trust is […]
Businesses of all sizes can benefit from having a LinkedIn Company Page. As a minimum it’s having an entry or listing in the LinkedIn Company Directory. And it doesn’t cost money, just a little time to set it up. However, with a bit more time it can become another lead generation vehicle. Do you have […]
Some people have been very successful at developing their personal brand into very successful businesses. Richard Branson and Virgin, Steve Jobs and Apple, Jamie Oliver to highlight just 3. To me there are three things they do extremely well: They have created and developed a reputation or personal brand that positions them very successfully They […]
The Internet has allowed everyone to become a publisher, including on LinkedIn, but it needs some smart article marketing techniques to stand out, get read, and convert readers into leads. LinkedIn Article Marketing Challenges There are many challenges when it comes to achieving a reasonable return when publishing articles in LinkedIn, including: Not all of […]
I find it a real inspiration to read about people like Jamie Oliver, who have become really successful. I also like to understand the journey they’ve been along, and learn something from their example and insight. So when I received this infographic from the Dent organisation I wanted to share it as it’s such a […]
Do you sometimes feel that you need a career change? Or maybe you are part way through the career change planning and research process. These days there’s no such thing as a job for life, and indeed it’s rare for someone to stay in the same career for life. Catalysts for career change are all […]