Archive | Business Dev’t Goals & Strategy

B2B, Key Accounts, Referrals, Lead gen, Social Selling etc.

Social Selling and Sales 2.0 in B2B markets – Infographic and Overview

Selling Through Social Media to Close More Leads InsideView What is Social Selling? Social Selling, or incorporating Social Media networks into the communication mix for developing relationships with prospects and customers, is a natural extension of other forms of sales related communications, such as email, phone and meetings. Social Media is moving rapidly beyond personal […]

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Social Media for Business – shocking statistics about B2B buyers

If you think Social Media is for youngsters and consumer brands this compilation of statistics about social media for business will open your eyes. It shows that business buyers are using online sources, searches, forums, social networks and more as a matter of course these days. And business buyers increasingly expect companies they want to […]

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10 ways to improve your market segmentation and lead definition

Market segmentation underpins your business success. Identifying which customers you want to serve leads into creating value propositions that meet their needs and communicating your value clearly to them. Improving your segmentation will help to increase your conversion rates, reduce wastage of time and expenses and improve your sales and return on investment. With online […]

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Social CRM – and the need for bold decisions

There was a great article posted on CRM Search which was write-up of an interview with Paul Greenberg, one of the international thought-leaders in the CRM and Social CRM sphere. Here is the link to the article, or to Paul’s collection of articles on CRM Search The comment I posted (copy below) highlights some additional […]

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