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5 tips to help you grow your business

by Mark Stonham | Dec 28, 2018 | Business Dev't Goals & Strategy, Sales Funnel

Keeping things simple, and tidy, can be a very effective strategy to grow your business. For those of us in business development, sales and marketing, we need to stay current, with the market, with clients, and with our value service. Clutter gets in the way! It...

The Brand Triangle – three elements for better lead generation and sales success

by Mark Stonham | Jul 28, 2017 | 3. Identity - Attract Enquiries, Business Dev't Goals & Strategy, Projects

What does it take for people to buy our products and services – and why does the brand triangle help us with lead generation and sales conversion? They are effectively buying a promise that they will receive a benefit. Buyers need to have a lot of trust,...

Value Propositions – packaging knowledge to support Social Selling

by Mark Stonham | Aug 28, 2015 | Business Dev't Goals & Strategy, Tips for Social Selling Relationships

Knowledge is a wonderful thing, and valuable when it solves problems. And in business the value increases as we solve bigger and bigger problems, helping people to save time and money, to make money, to reduce risk and so on. But time is precious, so the challenge is...

Social Selling Goals and Objectives

by Mark Stonham | Aug 28, 2015 | 1. Goals - re BizDev & LinkedIn, Business Dev't Goals & Strategy, Tips for Social Selling Relationships

As time and resources are precious it’s understandable that decision-makers are looking at social selling goals for reassurance that sales effectiveness will improve. Measuring the ROI of LinkedIn use and Social Selling activity can be tricky. However, outlined...

Social Selling Matrix – the Business Development Blueprint for Consultants

by Mark Stonham | Aug 28, 2015 | Business Dev't Goals & Strategy, LinkedIn Goals & Strategy, Tips for Social Selling Relationships

Many people have an official or unofficial role as a consultant. They are Trusted Advisors who make recommendations based on their knowledge and assessment of a particular situation. Medical Consultants are a great example. They assess complex situations. They also...

Sales Relationships win deals

by Mark Stonham | Mar 3, 2015 | Business Dev't Goals & Strategy, Sales Relationships

Quick Tips: 1. Use LinkedIn as a research tool to find out about prospects at milestones in the buying process: especially before you have the first meeting, and before you start writing a significant bid or sales proposal. In particular look at who you have in...
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Career progresion 10 tips Mark Stonham Rainmaker Wurlwind
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