Archive | Sales Funnel

There’s a lot of debate about whether the Sales Funnel is dead, whether it’s gone sideways, or has become a buying funnel. Here are various articles on the Sales Funnel topic that I hope you find helpful.

Contact management – why this is fundamental for effective selling

Who are your contacts and what do you do with them? Selling is about developing relationships, but when time is finite, competition is fierce, and buyers and decision-makers and extremely busy, there are real dividends to be gained from effective contact management. Contact is defined as a noun and a verb con·tact noun A person who […]

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Personal Branding – 7 steps to define and develop your personal brand

Many people I talk to have great difficulty defining their personal brand, and expressing the value they provide to others, and then building on that once they have. When working for a company it tends to be the company brand that matters and our position or job title within the company defines us. Some extrovert […]

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What to look for when choosing a CRM or Contact Management System

There are a bewildering array of applications in the Customer Relationship Management CRM and Contact Management System category. Recent discussions with a prospect highlighted to me that the CRM selection processes that small businesses, solo entrepreneurs and autonomous sales people are faced with is very similar to the selection process that much larger companies go […]

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An easy way to Connect with People you know on LinkedIn

Have you been able to connect with people you know on Linkedin yet? Have you been systematic about connecting? Connecting with people you know and do business with on LinkedIn has many benefits. But are you thoroughly connected to everyone you know? Unfortunately LinkedIn doesn’t provide an easy ‘100%’ tool for connections, as it does […]

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Social Media ROI – three measures to track for B2B sales

When you’ve got sales to make, targets to hit and revenue to earn it can be tough to measure Social Media ROI and evaluate whether Professional Networking is beneficial. For most business to business (B2B) sales people and people running smaller businesses it can be hard to justify the time for social media, never mind […]

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