Knowing what we want to achieve is essential if we are to use our time wisely. And using LinkedIn this is certainly true. This section includes articles on Goals relating to Purpose, Position, Sales, Assets and Learning. By considering all 5 we can ensure a positive result from everything we do.
Knowledge is a wonderful thing, and valuable when it solves problems. And in business the value increases as we solve bigger and bigger problems, helping people to save time and money, to make money, to reduce risk and so on. But time is precious, so the challenge is to maximise our value to prospects and […]
As time and resources are precious it’s understandable that decision-makers are looking at social selling goals for reassurance that sales effectiveness will improve. Measuring the ROI of LinkedIn use and Social Selling activity can be tricky. However, outlined below are ways to be clear about Goals and Objectives and ways to monitor activity and results. […]
Many people have an official or unofficial role as a consultant. They are Trusted Advisors who make recommendations based on their knowledge and assessment of a particular situation. Medical Consultants are a great example. They assess complex situations. They also educate and advise their less experienced colleagues. In Business most disciplines and functions have people […]
Quick Tips: 1. Use LinkedIn as a research tool to find out about prospects at milestones in the buying process: especially before you have the first meeting, and before you start writing a significant bid or sales proposal. In particular look at who you have in common, as that could give you an inside track […]
Quick Tips: 1. There are many ways to show appreciation in public to customers through LinkedIn. Liking, commenting and sharing their content is one way, giving them endorsements and testimonials is another. and other Social Media. Introducing them to other people pro-actively is a third. 2. Connecting with your Customer and /or Clients on LinkedIn […]
Quick check to see if you have a Professional LinkedIn Profile: These tips, along with LinkedIn Tips to get to 100%, will give you a good profile, but it’s just the start: 1. Do you have a Photo that is recognisably you in a suitable professional setting, and do you look friendly and credible? 2. […]
From the LinkedIn briefings and training courses I run it’s amazing how little most people know about what can be achieved through LinkedIn. For some people, a little is sufficient. For others they can really benefit from using the full range of LinkedIn capability. However, there isn’t some magic switch, and to access the full […]
Social Selling has become one of those phrases that generates some pretty strong reactions: It’s a new band-wagon for people in the sales training and sales solutions market to latch on to – (guilty) It’s an evolution in the sales approach, based on strategies and techniques to incorporate social media information and channels into selling […]
LinkedIn lead generation is a way to use LinkedIn for far more than a professional directory and somewhere to put a brief profile or your CV. If you’re responsible for sales and personal lead generation, then LinkedIn has so much more potential for you. If your role or job title resembles these then read on […]
