by Mark Stonham | Aug 28, 2015 | 1. Goals - re BizDev & LinkedIn, Business Dev't Goals & Strategy, Tips for Social Selling Relationships
As time and resources are precious it’s understandable that decision-makers are looking at social selling goals for reassurance that sales effectiveness will improve. Measuring the ROI of LinkedIn use and Social Selling activity can be tricky. However, outlined...
by Mark Stonham | Aug 28, 2015 | Business Dev't Goals & Strategy, LinkedIn Goals & Strategy, Tips for Social Selling Relationships
Many people have an official or unofficial role as a consultant. They are Trusted Advisors who make recommendations based on their knowledge and assessment of a particular situation. Medical Consultants are a great example. They assess complex situations. They also...
by Mark Stonham | Mar 3, 2015 | Business Dev't Goals & Strategy, Sales Relationships
Quick Tips: 1. Use LinkedIn as a research tool to find out about prospects at milestones in the buying process: especially before you have the first meeting, and before you start writing a significant bid or sales proposal. In particular look at who you have in...
by Mark Stonham | Mar 3, 2015 | 1. Goals - re BizDev & LinkedIn, LinkedIn Goals & Strategy, Processes
Quick Tips: 1. There are many ways to show appreciation in public to customers through LinkedIn. Liking, commenting and sharing their content is one way, giving them endorsements and testimonials is another. and other Social Media. Introducing them to other people...
by Mark Stonham | Mar 2, 2015 | 3. Identity - Attract Enquiries, Business Dev't Goals & Strategy, Tips for LinkedIn Profiles & Content
Quick check to see if you have a Professional LinkedIn Profile: These tips, along with LinkedIn Tips to get to 100%, will give you a good profile, but it’s just the start: 1. Do you have a Photo that is recognisably you in a suitable professional setting, and do...
by Mark Stonham | Jul 8, 2014 | LinkedIn Goals & Strategy, Tips for LinkedIn Profiles & Content
From the LinkedIn briefings and training courses I run it’s amazing how little most people know about what can be achieved through LinkedIn. For some people, a little is sufficient. For others they can really benefit from using the full range of LinkedIn...
