Goals in Google Analytics are the core and heart of lead generation for business to business (B2B) websites. It’s certainly important to have traffic to your website, but if you don’t have lead capture in place, and if you don’t monitor which traffic source generates the most or best leads then you’re working in the […]
Matrix Section – Numbers, Scale, Conversion, Ratios, ROI, Measurement, Tracking, SSI, Assets etc.
Goals and KPIs (Key Performance Indicators) are a wonderful thing. They can provide direction and clarity, unity and focus. However, defining and agreeing on them may not be straight forward.Goals force choices. They may be incompatible or you may not have the resources to pursue all the goals you want to. Choosing to do one […]
There was a great article posted on CRM Search which was write-up of an interview with Paul Greenberg, one of the international thought-leaders in the CRM and Social CRM sphere. Here is the link to the article, or to Paul’s collection of articles on CRM Search The comment I posted (copy below) highlights some additional […]
Business Development is a bit of a catch-all phrase. However it does embrace what every entrepreneur, founder, owner manager, director and people in marketing and sales will (or should) be doing, one way or another; to develop business. Four business development strategies Starting from the basics, business development or business growth, can be achieved in […]