Archive | 1. Goals – re BizDev & LinkedIn

Knowing what we want to achieve is essential if we are to use our time wisely. And using LinkedIn this is certainly true. This section includes articles on Goals relating to Purpose, Position, Sales, Assets and Learning. By considering all 5 we can ensure a positive result from everything we do.

Social Selling Goals and Objectives

As time and resources are precious it’s understandable that decision-makers are looking at social selling goals for reassurance that sales effectiveness will improve. Measuring the ROI of LinkedIn use and Social Selling activity can be tricky. However, outlined below are ways to be clear about Goals and Objectives and ways to monitor activity and results. […]

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Social Selling Matrix – the Business Development Blueprint for Consultants

Many people have an official or unofficial role as a consultant. They are Trusted Advisors who make recommendations based on their knowledge and assessment of a particular situation. Medical Consultants are a great example. They assess complex situations. They also educate and advise their less experienced colleagues. In Business most disciplines and functions have people […]

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Customer Appreciation pays dividends

Quick Tips: 1. There are many ways to show appreciation in public to customers through LinkedIn. Liking, commenting and sharing their content is one way, giving them endorsements and testimonials is another.  and other Social Media. Introducing them to other people pro-actively is a third. 2. Connecting with your Customer and /or Clients on LinkedIn […]

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LinkedIn Ladder – how well are you Connecting LinkedIn with Sales?

From the LinkedIn briefings and training courses I run it’s amazing how little most people know about what can be achieved through LinkedIn. For some people, a little is sufficient. For others they can really benefit from using the full range of LinkedIn capability. However, there isn’t some magic switch, and to access the full […]

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