Keeping things simple, and tidy, can be a very effective strategy to grow your business. For those of us in business development, sales and marketing, we need to stay current, with the market, with clients, and with our value service. Clutter gets in the way! It distracts us. And it can confuse prospects. Time spent […]
Archive | 1. Goals
Knowing what we want to achieve is essential if we are to use our time wisely. And using LinkedIn this is certainly true. This section includes articles on Goals relating to Purpose, Position, Sales, Assets and Learning. By considering all 5 we can ensure a positive result from everything we do.
Goal Planning – How to Develop Clear Goals as an Expert or Specialist
I am inspired by other experts and specialists who have achieved what I aspire to, and I’m sure that most started with clear goal planning, or developed and refined their goals along the way. I think it’s highly unlikely that the visibly successful ones got there by chance. More likely they took time to develop […]
Goal Mapping – a brilliant approach to meaningful planning
The start of a new year is an ideal time for Goal Mapping and planning. Over the years I’ve tried many goal setting and planning approaches. But, like many people, I’ve found it tough to stick with one approach and one plan. Somehow ‘life’ seems to muddle things up. The plan ends up in a […]
Social Selling Goals and Objectives
As time and resources are precious it’s understandable that decision-makers are looking at social selling goals for reassurance that sales effectiveness will improve. Measuring the ROI of LinkedIn use and Social Selling activity can be tricky. However, outlined below are ways to be clear about Goals and Objectives and ways to monitor activity and results. […]
Social Selling Matrix – the Business Development Blueprint for Consultants
Many people have an official or unofficial role as a consultant. They are Trusted Advisors who make recommendations based on their knowledge and assessment of a particular situation. Medical Consultants are a great example. They assess complex situations. They also educate and advise their less experienced colleagues. In Business most disciplines and functions have people […]
Customer Appreciation pays dividends
Quick Tips: 1. There are many ways to show appreciation in public to customers through LinkedIn. Liking, commenting and sharing their content is one way, giving them endorsements and testimonials is another. and other Social Media. Introducing them to other people pro-actively is a third. 2. Connecting with your Customer and /or Clients on LinkedIn […]
LinkedIn Ladder – how well are you Connecting LinkedIn with Sales?
From the LinkedIn briefings and training courses I run it’s amazing how little most people know about what can be achieved through LinkedIn. For some people, a little is sufficient. For others they can really benefit from using the full range of LinkedIn capability. However, there isn’t some magic switch, and to access the full […]
Social Selling – evolution or revolution?
Social Selling has become one of those phrases that generates some pretty strong reactions: It’s a new band-wagon for people in the sales training and sales solutions market to latch on to – (guilty) It’s an evolution in the sales approach, based on strategies and techniques to incorporate social media information and channels into selling […]
LinkedIn Lead Generation – develop the ‘Y’ and find new customers
LinkedIn lead generation is a way to use LinkedIn for far more than a professional directory and somewhere to put a brief profile or your CV. If you’re responsible for sales and personal lead generation, then LinkedIn has so much more potential for you. If your role or job title resembles these then read on […]
