Archive | Goals & Objectives

Matrix Section – Numbers, Scale, Conversion, Ratios, ROI, Measurement, Tracking, SSI, Assets etc.

What to look for when choosing a CRM or Contact Management System

There are a bewildering array of applications in the Customer Relationship Management CRM and Contact Management System category. Recent discussions with a prospect highlighted to me that the CRM selection processes that small businesses, solo entrepreneurs and autonomous sales people are faced with is very similar to the selection process that much larger companies go […]

Continue Reading

B2B Business Development – effective ways to grow your business

Business Development is a bit of a catch-all phrase. However it does embrace what every entrepreneur, founder, owner manager, director and people in marketing and sales will (or should) be doing, one way or another; to develop business. Four business development strategies Starting from the basics, business development or business growth, can be achieved in […]

Continue Reading