Archive | Projects

There are many LinkedIn related marketing and sales activities that can be treated as small projects by those of us who are self-employed or running smaller businesses. Lead generation is one central theme. This section highlights many of them, to provide ideas and tips.

Brand Triangle Personal Product Company Wurlwind

The Brand Triangle – three elements for better lead generation and sales success

What does it take for people to buy our products and services – and why does the brand triangle help us with lead generation and sales conversion? They are effectively buying a promise that they will receive a benefit. Buyers need to have a lot of trust, especially for larger, complex and mission-critical purchases. We see that trust is […]

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LinkedIn Lead Generation Referral Marketing Image Mark Stonham Wurlwind

Referral Marketing and Customer Appreciation – Encouraging people to recommend you

Referral Marketing is one of the most powerful lead generation techniques for people running smaller businesses. It’s like having an unpaid sales team out there, listening out for signs from their clients and contacts. Personal recommendation makes the sales process much smoother. It’s easy to overlook the potential for referrals through LinkedIn. And there are […]

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LinkedIn Lead Generation Article Marketing Image Mark Stonham Wurlwind

Article Marketing – how to generate leads with articles in LinkedIn

The Internet has allowed everyone to become a publisher, including on LinkedIn, but it needs some smart article marketing techniques to stand out, get read, and convert readers into leads. LinkedIn Article Marketing Challenges There are many challenges when it comes to achieving a reasonable return when publishing articles in LinkedIn, including: Not all of […]

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LinkedIn Lead Generation Target Account Marketing Image Mark Stonham Wurlwind

Key Account Sales – developing multiple relationships using LinkedIn

Key Account Sales, Account-Based Marketing, Target Accounts, and other terms are used when selling to larger organisations. Deal values are usually larger, deals are complex, and usually involve several decision-makers. Starting and developing multiple sales relationships per company is an essential part of the process.  And this is where LinkedIn is very powerful. It helps […]

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7 LinkedIn Lead Generation Strategies Wurlwind LinkedWin Image

LinkedIn Lead Generation – 7 Strategies for Social Selling

If you sell to other businesses and want to increase sales and grow your business you’ll want to find out all about these Seven LinkedIn Lead Generation Strategies.Using LinkedIn for lead generation, business development, marketing, selling and customer loyalty processes is incredibly beneficial. By connecting with your clients you’re a huge step closer to your […]

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