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Business Owner LinkedIn Profile Rewrite

LinkedIn Profile Rewrite Business Owner Image Mark Stonham WurlwindWould you be impressed if a Business Owner Linkedin Profile included the following:

  • has a clear vision and mission and ambition for their business,
  • speaks to multiple audiences: prospects and customers, staff and recruits, suppliers and sales channel partners, investors and the press etc.
  • supports sales and marketing, customer services, production, development and more
  • highlights growth and partnering opportunities
  • inspires confidence in the likelihood that it would deliver, based on a track record of success.

If the journey that the business owner is on is clear and aligned with your aspirations, wouldn’t you want to know more?

The challenge of writing a LinkedIn Profile for a Business Owner

We’ve identified some common traits of LinkedIn Profiles of Business Owners:

  • Some have a minimal profile on Linkedin – name, job title, a list of previous roles and companies.
  • Others have copied and pasted content from the “About us” page on the company website.
  • And some have a CV style profile, perhaps listing a portfolio of roles and directorships.

We recognise that it’s not easy to craft a brief message that conveys the essence of the person, the company, the vision and much more. It takes clarity, time and brevity, and busy business owners rarely have all three.

The benefits of a well written Business Owner LinkedIn Profile

A well written LinkedIn Profile will help you and your business in many ways.

  • Customers – and not just the main contact, but others in the organisation checking out their suppliers,
  • Prospects – people researching potential suppliers, short-listing or conducting due diligence,
  • Staff – people in the sales team looking for insight to help them sell, and many others for different reasons
  • Potential employees – skills and talent can be difficult to attract and a good profile could make the difference
  • Suppliers – of course people will try to approach you via LinkedIn, but maybe you can make it clear what you’re looking for
  • Distributors – you never know what you have that might be valuable to others, and this might start with a referral
  • Investors – not applicable to all, but they could be checking out your profile
  • Other people, maybe journalists and regulators for example.

LinkedIn is where Business Owners can represent themselves and their business in a powerful way, for a minimal cost.

The Wurlwind Approach developed by Mark Stonham

Central to positioning the Business Owner powerfully is to uncover and convey the Purpose of the business. Also referred to as the vision, the mission, the passion, the ‘why’, the noble cause, it has value and inspires all the audiences.

At the core of my approach to writing a Business Owner LinkedIn Profile are three perspectives and three time-frames:

  • Three perspectives:
    • Business – summarising key aspects of the organisation
    • Role – summarising what you’re responsible for as the owner
    • Personal – adding interests and emotional aspects
  • Three Time-frames:
    • Future – as an owner a big aspect is looking forward, and sharing that with others
    • Present – outlining the priorities today, that will lead to the future
    • Past – including evidence of success to give confidence in the plan

This approach has proven very successful, and is a very powerful alternative to the minimal profile, the ‘About Us’ page of the company website or the CV approach.

The Rewrite Process for Business Owner Profiles:

This process has been designed to deliver maximum value and optimise time on both sides.

  1. I’ll ask you to complete a 1 page A4 background form to start the process
  2. I’ll then interview you by phone or skype for 45-60 minutes
  3. I’ll draft the key sections of Summary, current and other roles, and more
  4. Then there’s a review process, which may involve an additional conversation
  5. I then post the changes on your behalf and update the settings etc of your LinkedIn Profile.

What’s included:

The deliverable outcome is an updated and rewritten LinkedIn Profile covering the following element:

  • Headline and Summary
  • Current Role and Previous roles
  • Contact Details and How to contact
  • Other sections that build credibility, potentially including: memberships and associations, voluntary work, education and qualifications
  • We know the process works when we post the changes to profiles on behalf of clients
  • Online support and a follow-up phone call is also included.

The investment:

My aim to optimise both the financial outlay and the time you need to contribute.

  • The cost to you is less than the cost of a new clothing outfit (and VAT is not applicable). Ask me for a quote.
  • The time you contribute is about 2 hours.

Sometimes the hardest part of writing the Business Owner Linkedin Profile is actually gaining clarity about just what the business goals are, and the way to articulate the. That’s where my skill and experience come to the fore.

I have a track record of capturing the essence of what makes business owners unique, and to  position (or re-position) them on LinkedIn to make it easier to achieve their goals.

Sales Leader LinkedIn Profile Rewrite

LinkedIn Profile Rewrite Sales Leader Image Mark Stonham WurlwindAs a Sales Leader, with a role such as Sales Director, Sales Manager, Business Development or New Business Sales,  you have a valuable opportunity to present yourself to your prospects as a specialist at solving customer problems and adding value, starting with what you say in your LinkedIn Profile.

Sales is about Leadership

Senior sales roles are about leadership.

  • Leading prospects into a business relationship with your company.
  • Leading customers into areas that improve their business performance.
  • Leading colleagues who are working with you as part of the sales and delivery team.

The likelihood is that you’re actually a pretty good leader, and people who work with you will recognise that. And that will be based on your knowledge and skills, backed up by your track record of performance against quota.

How to accelerate sales and improve sales effectiveness

The challenge today is to accelerate the journey with prospects through “know, like and trust” so that people who don’t know you that well will feel confident to meet and invest their time to develop a sales relationship with you.

Busy decision makers are checking out people on Linkedin to decide whether there will be a good return on their time, for a phone call, or a meeting. Their decision may be as simple as; Yes; No or Redirect to a colleague.

They may also look for common ground and shared interests, and you probably do too. They may also be checking to see if there’s a risk, personally, professionally or for their organisation, if they develop a commercial relationship with you.

What does a Sales Leader LinkedIn Profile rewrite do?

An important shift for many people in sales is to pivot the Linkedin profile from talking about themselves and their achievements in sales to talking about their customers and prospects, benefits delivered to them, and the trigger events that lead to a mutually beneficial initial conversation.

If you’re in a sales leadership, new business sales or business development role there are specific ways that your LinkedIn profile can support you to accelerate your sales achievements.

How does our Rewrite approach work?

Our proven approach will identify and communicate messages that will engage with your ideal clients. This may be when they are researching for new solutions and suppliers. More likely it’s when you have made the approach to them, through various channels, and they are checking you out prior to taking your call or agreeing to meet.

Our approach incorporates aspects of the Challenger Sales approach including Trigger Events, Reframing Requirements and Commercial Teaching. These are very applicable for people selling to key accounts.

When is a good time for a Sales Leader LinkedIn Profile Rewrite?

The ideal time to update or overhaul the profile is when preparing for a sales push, such as:

  • During the first 90 days at a new company – having decided on the way forward
  • Having taken on a new sale role in a company – perhaps as a result of promotion or territory change
  • Before you launch a new lead generation campaign – perhaps when tackling a new sector
  • When preparing for a trade-show, conference or lead generation event,
  • When going into a new year, half-year, or quarter, and reviewing and refining messaging
  • Or when hitting the phones for a cold-calling blitz – or using LinkedIn for a warm-calling campaign

The clarity gained from the rewrite process has been very valuable to people who have been through the process.

 The Profile Rewrite Process from Wurlwind

This process has been designed to deliver maximum value and optimise time on both sides.

  1. We ask you to complete a 1 page A4 background form to start the process
  2. We’ll then interview you by phone or skype for 45 minutes or so
  3. We’ll draft the key sections of Summary, current  role and more
  4. Then there’s a review process, by email or by phone, to agree the final copy
  5. We then post the changes on your behalf and update the settings etc of your LinkedIn Profile.

What’s included:

The deliverable outcome is an updated and rewritten LinkedIn Profile covering the following element:

  • Headline and Summary rewritten
  • Current Role rewritten
  • Previous roles commented on
  • Skills review and re-order
  • Groups review and suggestions
  • Contact Details and How to contact
  • Online support and a follow-up phone call is also included.

We know how to set these up in LinkedIn so clients find it beneficial if we post the changes to their profiles on their behalf.

The investment:

We aim to optimise both the financial outlay and the time you need to contribute.

  • The cost to you for the Sales Leader Profile Rewrite is likely to be covered by commission on one half-decent sale.
  • The time you contribute is about 2 hours.

Why choose Mark Stonham and Wurlwind for your profile rewrite?

The hardest part of writing the LinkedIn Profile for Sales is switching from “About Me” to “About You” and focusing on starting conversations rather than pitching solutions. That’s where our skills and experience come to the fore.

We have a track record of capturing the essence of what helps sales leaders to positioning (or re-positioning) themselves on LinkedIn to make it easier to engage with senior decision makers.

Mark has a 30 year track record in sales and sales management, particularly in key account and new business sales. He also has marketing qualifications (Marketing Degree and CIM Diploma).

Above all, check out what previous clients have said in the testimonials and recommendations on this page.

Email me, Mark Stonham, if you’re interested in getting a much more powerful LinkedIn profile that will really support your sales efforts.

Consultant LinkedIn Profile Rewrite

 Consultant LinkedIn Profile Rewrite Image Mark Stonham WurlwindA Consultant Linkedin Profile is a valuable part of gaining regular assignments and contracts.

As a consultant you could be an expert or specialist in one or many disciplines and contribute to many areas of your clients’ business including as a:

  • Business Consultant
  • Management Consultant
  • Sales Consultant
  • Marketing Consultant
  • HR Consultant
  • IT Consultant
  • Finance Consultant

Reputation and word of mouth through an established network is still really important.

But a good LinkedIn Profile will increase visibility and make it easier to be found and to be referred and introduced to opportunities.

LinkedIn is increasingly valuable for helping us and the companies we work for to be successful, not just for when people are looking for new positions.

A Consultant LinkedIn Profile should go well beyond the All Star score that LinkedIn attributes when certain boxes are completed.

In the knowledge economy, as a specialist in your field it’s increasingly important to stay front-of-mind, which is the power of LinkedIn.

The challenge of writing Consultant LinkedIn Profile

Some Management Consultants they don’t necessarily know what they know, or how to convey it through LinkedIn.

  • They may not have thought about it and broken it down into constituent parts
  • They may assume that their job title is sufficient for others to work out what they do
  • They may be too modest to be specific about their strengths and their contribution
  • They may not have time or knowledge about LinkedIn to write and to make the appropriate changes to their profile

And for teams and firms of consultants a consistent approach to profiles will be a distinct advantage.

The benefits of a well-written Consultant LinkedIn Profile

Our proven approach to LinkedIn Profile Rewrites for Consultants presents individuals and teams in a very positive way.

  • Freelance Consultants will clearly show their specialisation and expertise, with evidence of delivery
  • Fee earners will clearly convey their competence as domain specialists and subject matter experts
  • Agents and others who place management consultants will find it easier to place those with clear, comprehensive and compelling Linkedin profiles.

When combined with a well-written Company Page for the Consultancy this creates a really powerful message to prospective clients.

The Profile Rewrite Process:

This process has been designed to deliver maximum value and optimise time on both sides:

  1. We ask you to complete a 1 page A4 background form and send us a copy of a fairly recent start the process
  2. We’ll then interview you by phone or skype for 30-45 minutes to understand your objectives
  3. We’ll draft the key sections of Summary and current roles and headline
  4. Then there’s a review process, conducted by email and tracked document changes
  5. We the post the changes on your behalf and update the settings etc of your LinkedIn Profile.

We know the process works when we post the changes to profiles on behalf of clients.

What’s included:

The deliverable outcome is an updated and rewritten LinkedIn Profile covering the following element:

  • Headline and Summary
  • Current Role
  • Skills section review
  • Contact Details update
  • Online support

The investment:

We aim to optimise both the financial outlay and the time you need to contribute.

  • The cost to you is £350 (No VAT is applied)
  • The time you contribute is about 2 hours.

Sometimes the hardest part of writing a Linkedin Profile for a Consultant is actually gaining clarity about specialist skills and contribution to clients, and the way to articulate the. That’s where our skills and experience come to the fore.
We have a track record of capturing the essence of what makes professionals valuable to clients and positioning (or re-positioning) them on LinkedIn to make them look really impressive.

Next Steps:

Your time as a fee earner is very valuable, so the sooner you have a really impressive LinkedIn Profile the more you’re likely to earn

To get started simply email me, Mark Stonham, if you’d like to improve your profile, or those of your team or company.

Business Professional LinkedIn Profile Rewrite

LinkedIn Profile Rewrite Business Professional Image Mark Stonham WurlwindHeads of Departments, Fee Earners, Sales Account Managers, Project Managers, Technical Specialists and many other people in a company deserve to have good LinkedIn profiles.

Customers and prospects may well look through the team profiles when checking out a business to decide whether they want to start or to develop a commercial relationship. LinkedIn is increasingly valuable for helping us and the companies we work for to be successful, not just for when people are looking for new positions.

A LinkedIn Profile for a Business Professional ought to go well beyond the 100% score that LinkedIn attributes when certain boxes are completed. As part of the management and delivery team of a business – especially a knowledge based business such as those in technology, agency, professional services or consultancy – it’s increasingly important to put the human faces and profiles for customers, colleagues and others to view.

The challenge of writing a LinkedIn Profile for a Business Professional

For many business professionals they don’t necessarily know what they know, or how to convey it through LinkedIn.

  • They may not have thought about it and broken it down into constituent parts
  • They may assume that their job title is sufficient for others to work out what they do
  • They may be too modest to be specific about their strengths and their contribution
  • They may not have time or knowledge about LinkedIn to write and to make the appropriate changes to their profile

And for companies, a random collection of profiles is not the best showcase for customers, prospects or recruits to see.

The benefits of a well-written LinkedIn Profile for a Business Professional

Our proven approach to LinkedIn Profile Rewrites for Business Professionals presents individuals and teams in a very positive way.

  • Directors and heads of departments will clearly represent the capability of their area, so prospects gain confidence
  • Fee earners will clearly convey their competence as domain specialists and subject matter experts
  • Delivery and support people, like account managers and project managers, will convey their ability to manage resources to achieve results for clients

When combined with well-written profiles for the Business Leader (the MD typically) and Sales Leaders (Sales Director, Business Development, New Business Sales) employed by the company, firm or organisation, this creates a really powerful message to customers and to prospects.

Next Steps:

Add an agenda item to your next Management Meeting to review the LinkedIn profiles of employees listed for your business. The likelihood is that there’s a rag-bag of profiles there that don’t show your business off to customers and prospects in a very positive light.

And if you’re a professional individual who wants to improve your own Linkedin profile and advance your career, congratulations for taking the initiative.

Email me, Mark Stonham, if you’d like to improve your profile, or those of your team or company.

The Process:

This process has been designed to deliver maximum value and optimise time on both sides:

  1. We ask you to complete a 1 page A4 background form and send us a copy of a fairly recent start the process
  2. We’ll then interview you by phone or skype for 15 minutes to understand your objectives
  3. We’ll draft the key sections of Summary and current roles and headline
  4. Then there’s a review process, conducted by email and tracked document changes
  5. We the post the changes on your behalf and update the settings etc of your LinkedIn Profile.

We know the process works when we post the changes to profiles on behalf of clients.

What’s included:

The deliverable outcome is an updated and rewritten LinkedIn Profile covering the following element:

  • Headline and Summary
  • Current Role
  • Skills section review
  • Contact Details update
  • Online support

The investment:

We aim to optimise both the financial outlay and the time you need to contribute.

  • The cost to you is (probably) less than the cost of a new business outfit (and I don’t charge VAT).
  • The time you contribute is about 2 hours.

Sometimes the hardest part of writing a Professional Linkedin Profile is actually gaining clarity about specialist skills and contribution to clients, and the way to articulate the. That’s where our skills and experience come to the fore.
We have a track record of capturing the essence of what makes professionals valuable to clients and positioning (or re-positioning) them on LinkedIn to make them and the team look more impressive.

 

LinkedIn Profile Review

It’s not easy to create a good profile on LinkedIn, so congratulations on making the progress you have.

Now you’ve invested time to develop your LinkedIn profile it can be valuable to have an experienced independent review.

This is much more than a proof-reading service.

We will:

  • assess how you are positioning yourself and how you come across to your intended / target reader, especially if you are a business leader, sales leader or senior professional.
  • identify ways it could be strengthened to achieve the goals you have for your profile and LinkedIn.
  • identify sections and features you may have missed, and any recent LinkedIn features you weren’t aware of.
  • look for any phrasing and tone that could be tightened to resonate with your audience.
  • review the keyword emphasis to improve the way your profile is found within LinkedIn.
  • consider many other aspects too.

See what our customers are saying:

Book your LinkedIn Profile Review Call now

LinkedIn Profile Rewrite Service for Management Teams

LinkedIn Profile Rewrite Management Team Image Mark Stonham WurlwindA LinkedIn profile rewrite for you and your management team can be a wise investment as part of your marketing and sales plan.

When we only have a matter of seconds to make a first impression don’t you owe it to yourself and to your business to maximise that opportunity?

Our LinkedIn Profiles are the foundation for our online presence, our digital footprint, our online personal brand and professional presence.

LinkedIn is not just a place for jobseekers and recruiters. However it’s surprising how many senior people still have a CV style profile, which people might take as a sign they are looking for a job.

Even more surprising are the number of skeleton profiles of business leaders. What impression does that give out? Would you turn up for a meeting without a jacket and tie, looking dishevelled.

Creating powerful LinkedIn Profiles for you and your team.

At Wurlwind, our founder, Mark Stonham has been delivering LinkedIn profiles rewrites for several years.

During this time he’s made a discovery that is overlooked by many. He’s identified that

People in different business roles deserve to have LinkedIn Profiles that say different things.

After all, the profiles have different objectives and serve different purposes.

Allow me to explain…

The LinkedIn prompts that get you to 100% cover the foundations. But we know that’s just the starting point for senior managers and for generating new business at least.

LinkedIn Profiles need to engage the prospects, customers and referrers in many ways.

Profiles of each company and the key people in management and sales need to present a credible and joined up story.

After all, your website, premises, exhibition attendance, marketing and lead generation campaigns and many other expenses could be let down by a poor impression on LinkedIn.

Would these LinkedIn Profiles impress you?

– A Business Leader (Chairman, CEO, MD, Business Owner) who has a clear vision and mission for their business, one that spoke to prospects and customers, staff and recruits, suppliers and sales channel partners, investors and the press etc. One that supported the efforts of the sales and marketing team, customer services, production and development and more. Maybe one that highlighted growth and partnering opportunities. And one that inspired confidence in the likelihood that it would deliver, based on a track record of success. If the journey that the business is on was clear, and aligned with your aspirations, wouldn’t you want to know more?

– A Sales Leader (Sales Director, Sales Manager, Business Development, New Business Sales) who is clearly customer focused, plugged into the customers’ market, connected with decision-maker peers, aware of market trends and issues, and with a track record of heading up value delivery to clients, not just making quota. Wouldn’t you want to find out how you, your department and your company could benefit, reassured by the value you’d expect to get from a conversation, and confident that you could probably refer them to colleagues or clients.

– A Business Professional (such as Heads of delivery departments, project managers, consultants, fee earners, sales account managers etc.) who was clearly aware of their role and contribution to value delivery to clients, had clear expertise in one or more areas, and evidence of skills development and progression. And more so, would you feel reassured to see a team of specialists who worked together, as part of considering whether to short-list a potential supplier, or recommend them to your colleagues, or your clients.

– And the LinkedIn Company Page is what represents the business and ties together the profiles of the key individuals and staff. A powerful image and well crafted description to engage with prospects and customers, recruits and other interested parties. It can also support staff endeavours online, as the company page can make a major contribution to the way businesses are perceived, and the actions that visitors take.

This is what the Wurlwind LinkedIn Profile Rewrite service delivers – profiles that create a very positive first impression. From a sales perspective, profiles get viewed on a name look-up basis, when prospects are searching in LinkedIn for potential suppliers, and profiles get looked at as a result of activity within LinkedIn.

 

LinkedIn Profile Rewrite for Management Teams – The Investment

For FOUR Profiles – typically the Managing Director, Sales Director, plus two others – (eg. a sales person, department head, company page) the cost is £995

Our aim is to maximise the benefit you gain by having smart new profiles and minimise the time taken to interview, review and post the profile.

Reasons why people make the decision to get their profile rewritten

There are a few identifiable Triggers that have lead to people getting their profile rewritten by us.

1. Many have been referred to us by someone who has already had their profile rewritten by us.

We’re delighted that this has been such a success and it is a testament to the service and relationships we’ve built up.

2. Some are undertaking a rebranding and need a LinkedIn Profile update – either before or after the rebrand

When spending time and cost on a new website it’s a good time to also update LinkedIn and some agencies refer clients to us ahead of a new website project.

3. For others the trigger is that they’re going to a conference, exhibition, launching a lead generation campaign or similar

When investing time and expense on a lead generation campaign some realise that for a little bit extra they could have a permanent upgrade of their LinkedIn profile.

4. And some of our clients have become aware that other people (their peers) have better profiles and feel they need to avoid being left behind

And this may be a conclusion they’ve come to themselves, or it’s been highlighted to them by a customer, a colleague, a prospect or some significant other.

Maybe one of these has triggered your research into getting your LinkedIn Profile rewritten. Do let us know.

Reasons why people delay rewriting their LinkedIn profile

What has stopping you from getting your profile rewritten up until now? Having read this far you may recognise one or more of the following reasons we encounter for delays.

1. They don’t know what to write:

It’s easy to be too close to something to see the wood for the trees, to be wrapped up with an internal view of things, to be excessively technical and similar. Or maybe the benefits and achievements are vague, unclear or not considered valuable enough to go public about. Or more fundamentally maybe there is a lack of clarity about the value proposition, target audience, differentiation and similar strategic messages.

Our value as a very experienced sales and marketing consultant is to unravel that with you, and to tease out and present a clear message, one that will start conversations with the right people about the right topics.

2. They don’t have time to write it:

This delay has two parts – the first being the time to write the words to go into the profile, and the second is the time to learn how to get into LinkedIn in order to apply the changes. And as a result a rewrite can be consigned to the ‘too hard’ pile and be ignored, or superseded by other more pressing, urgent tasks.

Our value is making effective use of your time, by gathering background information in a structured way, interviewing by phone to really understand and identify key messages. We do the writing, submit a draft for review, and then, once agreed, we can post it to the profile, while also checking and updating settings and contact details.

3. They’re not convinced it’s worth it:

Yes, it can be hard to quantify the upside benefit of a good LinkedIn Profile, or the cost of opportunities lost. To make it really simple though, for most B2B businesses the value of ONE new client will more than pay for the cost of a rewrite.

We have feedback from clients about the positive impact that their LinkedIn Profile rewrite has delivered, including one who had an inquiry for a £250k pa partnership within 6 weeks of the rewrite, that was specifically attributable to one of the sentences included in the profile.

4. They want to remain anonymous and be invisible online:

This is an understandable concern, but one which may be more of a myth than a reality. The Internet has made a huge amount of our lives publicly visible. There is also the fear of making mistakes in a very public way.

Business success increasingly depends on being visible. People are finding that with progressive visibility come progressive benefits. The innovators have grasped the potential of the Internet and LinkedIn very quickly, and are forging ahead in their respective markets. Our clients say they feel much more confident as a result of having a very professional, purposeful profile created for them. With our support they are dressed for success online.

If you have questions, or need convincing, drop me (Mark Stonham) an email and I’ll provide answers.

Mark.

LinkedIn Training Video Testimonials for Mark Stonham and Wurlwind

Various people have kindly provided LinkedIn Training Video Testimonials for the LinkedIn Masterclass courses delivered by Mark Stonham and Wurlwind. Here are a selection of the video testimonials. There are Written Testimonials to view here too. Gain clarity about how to grow your business using LinkedIn with our new LinkedIn Training over Skype. Customer feedback […]

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LinkedIn Company Page Rewrite – Creating your Business Profile within LinkedIn

Wurlwind Social Selling - LinkedIn Company PageEvery business, even sole traders, should have a LinkedIn Company Page.

For smaller businesses it might be rather like the advert in the Yellow Pages – create it and (almost) forget about it.
Except that once it’s set up it’s essentially no further cost, unlike Yellow Pages or other Advertising Costs.

  • It’s a way to Showcase your business and be found for keywords

And it’s one of many ways to generate inquiries through LinkedIn

For medium sized businesses with several employees there are several benefits:

  • It’s a great way to showcase your team and their combined strength
  • Share content from your business that Page Followers can see to increase engagement
  • Share content that can be found by others to increase the likelihood of inquiries
  • Share content that can be Shared by staff, customers and others, to increase your visibility to new audiences.

For larger businesses with more resources can develop the LinkedIn Company page into the heart of their Customer Community, to increase loyalty, encourage advocacy, and attract new inquiries.

LinkedIn Company Page Service Package from Wurlwind

The service package we offer to set up a LinkedIn company page covers:

  •  Create the LinkedIn Company Page in Your Company name
  •  Write your Company Overview using keywords researched for your business.
  •  Add graphics supplied by you (we’ll supply the specifications)
  •  Advice on how to associate staff with the profile
  •  Advice on how to generate followers
  •  Advice on posting Status Updates to the page.

The cost of the service varies, depending essentially on how many stakeholders are involved eg:

The guideline cost of the service is £249

  • For sole proprietors there may be scope to reduce the cost.
  • For medium and larger businesses there may be additional work, and costs, involved.

When you’ve spent hundreds or thousands of pounds on your Website, don’t underestimate the potential of your LinkedIn Company Page.

Having, and developing, the Page within the LinkedIn Community can pay huge dividends.

If you’d like to discuss how a LinkedIn Company Page could benefit your business, or if you have a page already but it’s in need of a refresh and a new strategy, please contact me, Mark Stonham, by email here.

Social Selling Training – Foundation Course

Social Selling Foundation TrainingDeveloping new and stronger relationships with buyers using Social Networks (particularly LinkedIn) is the heart of Social Selling.

If you run a business or a sales team and you want to get yourself and your team up to speed with Social Selling then this half-day course is designed for you.

You and your team will learn how Social Selling can help you to create more sales opportunities and win more sales, and how to go about it.

This course covers specific Social Selling strategies, techniques and tactics to find and build stronger sales relationships, generate leads and referrals and increase customer loyalty and advocacy.

Target Audience:

The half-day course is designed to be run in-house on client premises with 4-6 attendees from one company.

It is ideal for a team comprising the business owners and/or sales director, sales professionals and marketing support people.

Social Selling Training Course Objectives and Outcomes

The benefits to individual attendees are:

  • clarity about why and how to develop your individual Social Selling approach.
  • how to find and use resources from elsewhere to increase your value add to clients and prospects.

The benefits to the company are:

  • clarity about how to develop Social Selling as a team to increase sales.
  • identification of new campaigns for lead generation and customer appreciation.
  • what support to provide to sales professionals to enhance their productivity and effectiveness.

Social Selling Training Foundation – Topics covered:

Introduction to Social Selling – the new Relationship Selling model

  • What is Social Selling, and why it has evolved in response to changing buyer behaviour.
  • Who are the pioneers of Social Selling and what results have they achieved so far.
  • The three pillars of successful Social Selling

Personal Branding for Sales

  • Why your expertise and customer value proposition matters.
  • Beyond a Professional LinkedIn Profile – how to make it engaging.
  • The value of keywords so you get found by potential buyers.
  • Trigger events and how to engage with potential customers.
  • Social Proof that makes you a peer of your target contact.
  • Strategies to develop your Personal Brand in LinkedIn.
  • The value of being a Sales Challenger.

Making Connections and building sales relationships

  • Why your network matters – and how to build strong foundations.
  • Why the networks of your colleagues matter too, and how to leverage them.
  • How to organise your contacts in LinkedIn using TAGs, and how to use them.
  • Search strategies to find people and how to engage and make new connections.
  • Finding Companies and strategies to drill down to find useful connections.
  • Strategies to leverage LinkedIn Groups to build a lead list and engage.
  • How to find shared interests and topics in order to start conversations with people.
  • How to use LinkedIn to prepare for Meetings, Presentations and Proposals.
  • How to keep top-of-mind with your LinkedIn connections.
  • How to develop a referral network for introductions.
  • Ways to ‘pay it forward’ with prospects and introducers.
  • How to leverage third party content sources.
  • How to leverage content created by your company.

Social Selling Support Resources to you’ll find useful

  • Your LinkedIn Company Page.
  • Thought Leadership Content to support Campaigns.
  • Apps and Tools for social productivity and insight  eg. Hootsuite
  • Apps and Tools for the Sales Funnel  eg. CRM, Email Marketing, Website etc.

Course Pre-requisites

  • Sales professionals attending this course should already be familiar with the LinkedIn Foundation course topics.
  • Senior managers and marketing support should be familiar with LinkedIn.

NB. This course covers intermediate and advanced sales strategies using LinkedIn and other Social Networks. Some preparatory work may be appropriate to get some people up to a level where they and the team can cover the topics at speed. Alternatively the course content can be customised and covered over a number of sessions.

Course Costs

The Social Selling Training Foundation Course for up to 6 attendees is £595.

*This includes a brief review of the LinkedIn profiles of attendees, the LinkedIn Company Page and Website Resources.

**Additional costs for travel, room hire and customisation may apply.

 

Our Social Selling Review and Action Plan is strongly recommended as a pre-requisite in order to tailor the content accordingly.

Our LinkedIn Profile Rewrite Service is strongly recommended for senior people to provide a strong example and sales leadership for the team.

 

How to arrange a Social Selling Foundation Course

If you would like further information or to discuss specific LinkedIn Training needs please contact me, Mark Stonham, and let’s schedule a call.