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Wurlwind Home – Connecting LinkedIn with Sales

LinkedIn Profile Update Testimonials for Mark Stonham and Wurlwind

LinkedWin Pimp Your LinkedIn Profile ImageMany clients see huge benefits in having their LinkedIn Profile re-written professionally.

Here are a selection of comments and LinkedIn Profile Update Testimonials about the process and results achieve with a rewritten LinkedIn Profile.

Click on the links to visit their profiles on LinkedIn and see for yourself.

If you’d like a Professional, Engaging and Compelling LinkedIn Personal Profile as a solid foundation for your LinkedIn Sales and Social Selling activity please send an email to me at

Customer feedback and LinkedIn Profile Update testimonials.

Different LinkedIn Profile styles for different roles

Having reviewed and written hundreds of LinkedIn profiles it’s clear that different roles deserve a different style of profile. Check out the following pages that outline the key points for each role and profile:

For more information, or a quote, please send an email to me at

Wurlwind Social Selling Blog

Website Terms and Conditions

Welcome to the Wurlwind website

If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Wurlwind’s relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

The term Wurlwind or ‘us’ or ‘we’ refers to the owner of the website whose office is Suite 53, Chesterfield Road, St Andrews, Bristol BS6 5DW.

The term ‘you’ refers to the user or viewer of our website.

Terms and Conditions

The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.
  • This website uses cookies to monitor browsing preferences. If you do allow cookies to be used, some personal information may be stored by us for use by third parties.
  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
  • Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
  • This website contains material which is owned by us or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
  • All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.
  • Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
  • From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
  • Some links may result in a commercial benefit to Wurlwind if you go on to purchase a product or service on that link. Affiliate links are one of the revenue streams of this website.
  • Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Northern Ireland, Scotland and Wales.

These terms and conditions apply from 1 May 2013 and may be updated from time to time by updating this page.

Privacy and Security Policy

This privacy policy sets out how Wurlwind uses and protects any information that you give Wurlwind when you use this website.

Wurlwind is committed to ensuring that your privacy is protected. If we ask you to provide certain information by which you can be identified when using this website you can be assured that it will only be used in accordance with this privacy statement.

Wurlwind may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What information we collect

We may collect the following information:

  • name
  • email address
  • company and job title
  • other contact information eg. phone
  • demographic information such preferences and interests
  • other information relevant to customer surveys and/or offers

The Google Analytics Display Advertising Feature has been implemented.

  • We are currently using this information to better understand the interests of visitors to the website, based on understanding their visiting and viewing behaviour in greater detail.
  • We are not knowingly providing this information to third parties. We are not serving third party adverts to visitors of the website.
  • Visitors can opt-out of the Google Analytics Display Advertiser Features through Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI’s consumer opt-out). We encourage you to visit Google Analytics’ currently available opt-outs for the web if you need further information.

What we do with the information we gather

We use this information to understand your needs and to provide you with a better service, and in particular for the following reasons:

  • Internal record keeping
  • We may use the information to improve our products and services
  • We may periodically send promotional email about new products, special offers or other information which we think you may find interesting using the email address which you have provided
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail.
  • We may use the information to customise the website according to your interests
  • We may provide your information to our third party partners for marketing or promotional purposes.

We will never sell your information.


We are committed to ensuring that your information is secure. We have developed this security policy to protect the information we ask you to provide. To prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

This policy is effective from 1 May 2013.

Section about Google Analytics Display Advertising Feature  added November 2014.

Website and social media case study for the Mirifice project

Mirifice logo for social media case studyThis short website, integrated marketing and social media case study highlights the three major phases and deliverables of a project for Mirifice, a network monitoring software supplier based in Bath.

Mirifice engaged Mark Stonham, founder and lead consultant at Wurlwind, to help them develop their online marketing and lead generation systems.

Over a two year period there were three major projects undertaken and successfully completed.

  • The largest was the Mirifice website replacement and integration project
  • The second was developing and kicking off the Mirifice Social Media plan
  • The third was Mirifice company and Mirimon product marketing support

Paul Tinkler, founder of Mirifice, outlines how pleased he was with the way the project went, and with the deliverables and outcomes.

Watch the video and read our website and social media case study below.

Each of the three phases included many elements, the main ones being:

1. Website replacement and integration

The website replacement project started with a Website Review and Action Plan undertaken by Mark, and completed with the website going live in time for a European trade exhibition, about 12 weeks later. The project included:

  • Design of an integrated online marketing and lead generation platform for Mirifice, including:
    • various ways to generate traffic and visitors, such as Search and Social Media and offline methods
    • multiple inquiry capture pages, essentially one for each major decision-maker persona
    • email marketing automation, and Loopfuse was selected against the criteria set out
    • integration with, the CRM system already in use at Mirifice
    • use of Google Analytics for monitoring traffic and conversion and decision support for ongoing improvements
    • the preferred website CMS platform against the criteria was WordPress
  • A website brief was developed against this design, and a website design and build company was selected.
  • Mark was the project manager for the design and build of the crucial first phase of the overall design. This included:
    • Oversight of the scope of the first phase, against the brief
    • Input to and review of the templates, branding, imagery, navigation, etc.
    • Content migration, editing and new content creation
    • Basic set-up of the email automation system
    • Set up of Google Analytics
  • Mark also provided support during the exhibition, including:
    • Uploading details of inquiries gathered at the exhibition
    • Creation of follow-up emails, and tracking

2. The Social Media case study element

Alongside the website replacement Mark reviewed and updated the Mirifice Social Media presence. This included:

  • Review and update of LinkedIn profiles for key individuals
  • Creation of the Mirifice company profile on LinkedIn, along with product and service sections
  • Update and creation of Twitter accounts for key audiences
  • Plans to develop specific industry topics through the website, blog and Social Media, particularly using Twitter and LinkedIn

3. Company and Product Marketing

Prior to and as part of the website project, the Mirifice company proposition and product messaging was reviewed and refined, with assistance from Mark. This included:

  • review and update of product data sheets to emphasise benefits and gain greater consistency of layout and messaging
  • identify key decision-makers and persona, and crafting messages and copy to engage with their needs
  • keyword review and analysis to align and expand the key phrases with the likely search terms of potential buyers

As Paul emphasises in the video, he was delighted that the project came in on-time against a tight schedule, and under budget.

Mark has continued to provide support to Mirifice since the site went live, along with marketing advice and suggestions to assist the Mirifice team to make the most of the new online marketing platform, and develop through subsequent phases to capitalise on the initial investment.

About Mirifice:

Mirifice provides real-time, end-to-end monitoring solutions for television network operators in Cable, Satellite and IPTV. Mirifice improves Quality of Service (QoS), Quality of Experience (QoE), quality and reliability of set top boxes (STBs) and IDTVs and the services consumed through them.

NB. Mirifice evolved into in 2012.

Wurlwind Blog

Welcome to the Wurlwind Blog. We hope you find these articles helpful and inspiring.

Sitemap of Wurlwind Website

Sitemap of Wurlwind Website:

Wurlwind Services – LinkedIn Training and Social Selling Consultancy

Wurlwind helps business owners and sales teams to Connect LinkedIn with Sales in several specific ways.

The areas we cover and contribute to, with a LinkedIn focus, including:

  • Personal Branding
  • Online Networking
  • Relationship Building
  • Social Prospecting
  • Lead Generation
  • List Building
  • Social Selling
  • Customer Appreciation
  • Referral Business
  • Lead Nurture

The main ways we help clients is through:

  • Training – to improve the knowledge and skills so people can use LinkedIn more effectively
  • Services – to undertake specific tasks to accelerate the progress and adoption of Social Selling using LinkedIn
  • Wurlwind Consultancy – to diagnose, advise and guide clients on their journey to embed Social Selling within their organisation.

LinkedIn Training from Wurlwind

We offer many LinkedIn training packages to help sales focused individuals, sales teams and organisations to gain the skills to Connect LinkedIn with Sales.

Our primary focus is how to use LinkedIn for Social prospecting, Lead Generation, Business Development and Sales.

For Companies, Organisations and other Businesses we offer the following on-site courses:

  • LinkedIn Training – Foundation Course
  • Social Selling Training – Foundation Course

We also customise the LinkedIn Masterclass training as requested for the following audiences:

  • LinkedIn training for Technology Sales Teams
  • LinkedIn training for Marketing Agencies
  • LinkedIn training for Management Consultants
  • LinkedIn training for Lawyers
  • LinkedIn training for Accountants
  • LinkedIn training for Exporters
  • LinkedIn training for users
  • LinkedIn training for Exhibitions and Exhibitors

Please contact us to discuss your requirements.

LinkedIn Services from Wurlwind

To help business owners make more of LinkedIn and save time on the set-up activities we offer the following:

  • Exhibition Support using LinkedIn
    • Contact us to discuss

Social Selling Consultancy from Wurlwind

We offer strategic diagnostic reviews, planning and project guidance to help businesses along the journey to Social Selling.

Review and Action Plan Packages

For an initial chat about what we do and how we help companies and organisations like yours, and to discuss how we can help you to Connect LinkedIn with Sales, please send an email to me, Mark Stonham, and let’s schedule 20 minutes for an introduction.

About You – who is an ideal Wurlwind client?

As we successfully deliver more LinkedIn training and Social Selling services it is becoming clearer who is an ideal Wurlwind client.

People who find our knowledge, expertise and approach most beneficial tend to be:

Small, medium and large businesses in the technology sector

We’ve trained and assisted sole practitioners, technology consultants and self-employed trainers, through business owners and sales managers with smaller sales teams to Sales Directors and senior managers in larger technology sector businesses.

Small and medium sized marketing agencies

We’ve assisted marketing agencies to understand and use LinkedIn and Social Selling to grow their own businesses.

We’ve also supported them with LinkedIn expertise when they’s been working on client projects and didn’t have the expertise in house.


Challenges and Goals of the ideal Wurlwind Client

The challenges and opportunities they face mean they need to:

  • Generate more and better quality leads
  • Develop better (more profitable) long-term relationships with customers and clients
  • Launch or go through a project and lack resources in-house
  • Reduce costs and find efficiencies

And the underlying questions include:

  • How can I grow my sales, profits and my business?
  • How can I find efficiencies and reduce costs?
  • How can I increase productivity and save time?
  • How can (marketing and sales) tools and technology help me?
  • What tools and technology are relevant to my particular business?
  • How can I select the right tool from the vast array that are out there?
  • Can I make more of the investment I have already made?

Take a look around this website and sign-up for the email updates and hopefully you will soon appreciate how Wurlwind can help you develop your business.