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About Mark Stonham – LinkedIn specialist and Business Development Director

Hello,

I help people in Trusted Advisor roles to be more successful, to grow their businesses and/or develop their careers, especially by helping them use LinkedIn more effectively.

My (professional) passions and DNA:

  • The business development, marketing and sales process, and how to make it better
  • Innovation and design, and again, how to make things more effective and efficient
  • Community and Service and how people can help others in a win:win arrangement

My (professional) purpose:

  • To help others to reach their potential
  • To connect people where I feel they can help others
  • To improve the marketing and sales ecosystem, even if ever so slightly

How I plan to achieve this:

  • I have designed and developed the LinkedWIN Business Development Blueprint specifically for individuals who want to be more successful in Trusted Advisor roles.
  • I have created, lead and facilitate the Wurlwind community which brings together individuals, organisations and resources focused on helping people in Trusted Advisor roles to be more successful.

Why Now?

I am in a fortunate position to be able to devote more time to developing a professional community alongside the LinkedIn Training and Business Development Consultancy services I deliver.

My background:

I am a business development specialist with 30 years experience in sales, marketing and business development.

  • At school I had a charity pools collection round and sold vegetables I’d grown outside the front get. The entrepreneurial and sales bug was starting.
  • At University I spent a Christmas working in Retail Sales with John Lewis and a summer in door-to-door double glazing canvassing. I discovered I really enjoyed the sales world.
  • I ‘sold’ myself into various career positions, gaining employment with Lloyds Bank, IBM, Orange, and into several technology businesses into BDM and Sales Management roles.
  • In several positions I’ve had the 7 figure quota, 7 figure clients and 7 figure contract deals, selling into mid-range commercial businesses and Tier 1 Financial Services Companies including HBOS, BUPA, Prudential, Winterthur and many mid-tier businesses.

My “hidden talent”:

  • I also have a passion for leading groups and communities. Alongside my professional career (and studies), I have also been:
    • – Chair of the CIM Bristol branch for 3 years
    • – Chair of the Bath and Bristol National Trust Volunteer group
    • – Chair of the University Hiking Club at UMIST
    • – Scout leader for 5 years

Find out more about me and connect:

 

 

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Identify your Identity – the 1st step to being a successful solopreneur

For those of us who want to run successful businesses on our own the first step that must be mastered is to “Identify your Identity” – according to Roger Hamilton. And, as the entrepreneur behind Wealth Dynamics, Entrepreneurs Institute and GeniusU.com, and a community of over 500,000 entrepreneurs, he’s is a very good place to […]

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LinkedIn Lead Generation 10 opportunities to start sales conversations

Start Sales Conversations – 10 opportunities to engage

Some people find it very easy to start sales conversations, at network meetings, at exhibitions, over the phone, or other situations. And at any gathering it’s possible to observe or be on the receiving end of a very positive and purposeful sales conversation, without feeling upset. On LinkedIn it’s possible to experience the full spectrum […]

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Get your LinkedIn SSI – and then Improve your Social Selling results

LinkedIn SSI how to use and improve Lead Generation Mark Stonham Wurlwind LinkedWin

The LinkedIn SSI is a very useful guide that indicates which areas or activities we should tackle, and where we should allocate more time, to improve our Social Selling and sales results.

I view it in a similar way to the dashboard of a car.

  • For those who want to drive better the dashboard is  a useful tool – and so is the LinkedIn SSI.
  • However the dashboard won’t make us a safer driver or get us  to our destination on its own – that’s down to our planning and skills. Likewise with LinkedIn – without clear goals and a route the SSI won’t be a huge benefit.

Read on to find out how to get your SSI, how to interpret it, and how to improve it, and consequently improve your social selling and sales results.

Get your LinkedIn SSI here

Every LinkedIn user can now access the LinkedIn Social Selling Index.

Get your Personal Social Selling Index score here…

The value is not just the overall score, but the score in each of the 4 areas.

Check out the trend line too. Is it stable, rising, or falling?

What does the LinkedIn SSI show us?

Here’s my SSI graph from May 2019.

Mark Stonham LinkedIn SSI

So, this tells me I have a little more to do to improve on my profile, and I should find and connect with more people and post and comment more. Very useful guidance I feel.

What’s your score, and the section numbers? And the trend?

What do you need to improve?

How can you improve your Social Selling?

If you’d like help understanding your SSI and what to do to improve your Social Selling, lead generation and sales results then…

  • drop me an email, to mark@wurlwind.co.uk,
  • or schedule a call with me – just click the image below and choose a time.

Mark Stonham Wurlwind Discovery Call

Or read on for more advice and tips.

What the LinkedIn SSI tells us.

The LinkedIn SSI algorithm is not published but the following is what I’ve deduced, based on written information and practical experience, having reviewed the SSI of many clients.

  • Professional Brand is essentially our profile. LinkedIn would like us to have a complete profile. And our profile is our foundation that we build on.
  • Find the right people relates to our use of Search and inviting people to connect, and accepting connection requests.
  • Engage with insight is posting, sharing, commenting.
  • Build relationships is primarily our use of LinkedIn messaging.

Tackling weaker areas is a quick way not only to raise the SSI score but also to improve our sales results, by leveraging the power and capability of the LinkedIn platform and network.

Tips to improve your LinkedIn SSI

Improving your LinkedIn SSI is a stepping stone to improving the results you get from LinkedIn and Social Selling.

  • If you’re relatively new to LinkedIn or inexperienced the SSI provides a valuable roadmap for what to do to get better at using LinkedIn in a sales context
  • For people at intermediate level with LinkedIn then the SSI will highlight areas to focus on to improve your skills, while maintaining other areas
  • For those who are LinkedIn Masters or Power users you may well have developed your own Linkedin and Social Selling techniques that work for you and your role and territory and which add a level of refinement and go beyond the LinkedIn SSI.

Are you now wondering what this means, and how you can improve your score?

My first tip is to diarise a time to run the SSI on a weekly basis. Any more often that this and it will be a distraction. Any less than this and you may have forgotten what you did that affected the score.

What did your LinkedIn SSI score tell you about your Social Selling profile?

Set a realistic LinkedIn SSI target to aim for

My second tip is to be realistic about your expectations for your ‘score’. Remember, your sales priority is to make your sales target, not to go chasing an unreasonably high SSI number.
  • If you’re new to Linkedin or a casual user then a score below 50 is to be expected. Reaching 50 may be a good goal to aim for.
  • For people who use LinkedIn regularly, say a few times a week, and you have a sales role as an account manager, then a score between 60-80 will be quite respectable.
  • For those who use LinkedIn all the time, as a new business sales person, lead generator, business development or similar, then a score of over 80 or even over 90 is well within reach.

Pick the lowest scoring area and aim to tackle that over the next week or two. The tips below are designed to help you focus on meaningful changes.

Specific tips to help you improve each SSI area

Improve your LinkedIn Profile

If you’re not scoring 20+ then this is worth improving as a priority.

  • Update the Skills section as a priority – and focus on those of high value to customers / clients
  • Add more sections to your profile – education, qualifications, publications etc.
  • Improve the quality and quantity of text in you profile. Add a good summary and descriptions for each role in your experience section.
  • Update your contact details section with website links etc.

Tip: Focus on customer benefits and value, with proof from previous projects.

Improve your LinkedIn Connection Network

If you’re building your network (to 500+, 1000+ or beyond) then aim for a score of 20+

  • Connect with current and previous clients.
  • Find and connect with role models and leaders in your field
  • Connect with business partners who you collaborate with, or find potential new partners and connect with them.

Tip: Be pro-active about inviting people who meet your ‘ideal client’ profile.

Improve your Engagement on LinkedIn

This is primarily an indication of how regularly you share content, so aim for 10+ if you’re starting out and 15+ or 20+ to really increase your visibility.

  • Ideally post something meaningful and on-brand every day. This builds up your previous history if/when people look at your profile and activity, and give connections an opportunity to Like or Comment.
  • Comment on posts by leaders in your field.
  • Comment on posts by clients,, prospects, partners etc.

Tip: Be positive. Be on-brand. Be brief.

Improve your Sales Relationships using LinkedIn

This indicates how much you interact with contact, so aim for 10+ if you’re starting out, and 20+ as you use LinkedIn Messaging as an additional tool alongside email for short, ad-hoc messages.

  • Look for opportunities to message people. Thank them for meeting, or talking, or advice.
  • Send them a link to a relevant article etc. URLs can be included in LinkedIn messages.
  • Keep the message short. 3 short sentences max. ie. Intro/context. Main substance. Call to action/next step.

Tip – short messages sent via LinkedIn Messaging can get a better response than an equivalent email, which may get buried in a busy in-box.

How can I help?

If you’d like help understanding your SSI and what to do to improve your Social Selling, lead generation and sales results then…

  • drop me an email, to mark@wurlwind.co.uk,
  • or schedule a call with me – just click the image below and choose a time.

Mark Stonham Wurlwind Discovery Call

Nimble CRM Support from Wurlwind

Nimble CRM Support - Helping you juggle sales activity successfullyGood CRM support for sales and marketing can increase productivity, lead generation, sales conversions and customer service.

But it is a challenge to find the right system from the thousands available. It takes more time than we imagine to go through the evaluation and selection. And then getting used to a new system, a different way of working, and then taking full advantage of all the functions available, is where good CRM support really makes a difference.

To make it easier for you to make an assessment of one of the leading systems available here is the support we provide for the Nimble CRM system. Our goal is to help you to identify what’s going to increase your sales productivity and effectiveness, to decide whether Nimble is a good fit for your business, and if so then to implement it quickly and start gaining benefits very soon.

We’ve been using Nimble since 2010, from before it was launched. And, to be up-front, we’re also been a reseller for the system since the early days, so we earn a few dollars if you go through and take a licence.

However, with CRM costs being so low, and people taking a DIY approach to implementation, we do need to charge for consultancy, advice and training.
Wurlwind - Nimble CRM Solution Partner
We’ve aligned our support to the three main CRM selection phases and developed and offer support materials and telephone/skype contact to help people like you to reach a good decision, to save time, and then gain benefits quickly to grow your business.

I look forward to the opportunity to support you in future too.

Mark

1. Nimble CRM Support for the Consideration phase

If you’re a Consultant, Business Owner, or solopreneur involved with customer and prospect contact then at some stage you’ll benefit from a structured sales process and a CRM system to support that process. Nimble is incredibly good in this solo environment, and also for small teams.

a) Read our Nimble CRM Review here.

It’s a subtle distinction but we see Nimble as very good for sales led activity. Some CRMs are essentially marketing databases with a token sales front-end. Nimble is excellent at supporting sales led activity with sufficient database marketing built behind it.

Read our Nimble CRM Review here

b) CRM Selection Guidance Calls

If you’d like to have a chat about Nimble, or CRM for small business or Sales Process requirements then book a call with us. Because of the economics of CRM for small business we do need to charge for this.

Schedule a call with Mark Stonham to discuss your CRM requirement

It’s tempting to be attracted and entranced by ‘shiny objects’, and there are some very attractive point solutions (single task) applications available in the CRM sector. Choosing a solid benchmark system and evaluating others against it saves time and emotion. Nimble CRM is a very capable benchmark that takes some beating.

2. Nimble CRM Support for the 14 day trial phase

If you’ve short-listed Nimble CRM then then next stage is to undertake a more detailed evaluation. There is a 14 day free trial available for this very purpose. Click on the clink below to access the registration page, and this will carry with it our affiliate code.

Sign-up for your 14 day Free Trial of Nimble here

a) The Nimble Evaluation Guide.

To help you make the most of the trial we’ve prepared a Nimble Evaluation Guide. This provides more information about positioning and functionality and potential show-stoppers to look out for. There is also advice about how to get organised for the evaluation and suggestions for sales processes to consider, in order to gain real benefit from a new CRM, whether that’s Nimble or not.

Request your copy of our Nimble CRM Evaluation Guide
– email mark@wurlwind.co.uk

b) Telephone support for Nimble Evaluation.

If you’d like to have a chat about Nimble, before, during or after the evaluation then book a call below. This is a chargeable support activity.

Schedule a call with Mark Stonham to discuss
your Nimble CRM Evaluation questions

Perfection comes at a price – in terms of money and time – and with packaged CRMs some compromise is needed to adjust ones business to the software. Being clear about MUST HAVE, NICE TO HAVE and IRRELEVANT is very important when evaluating packages. In business there are advantages of making a good decision and making progress. This particularly applies to CRM systems.

3. Nimble CRM Support for Implementation

If you’ve decided to go ahead and commit to using Nimble CRM then congratulations. Achieving a rapid implementation leads to early benefits realisation and we can help you focus your efforts.

  • If you don’t have a CRM already getting started with Nimble is relatively straight forward. The challenge however is to actually use the system rather than the manual processes you currently use.
  • If you already have a CRM then migration across, (or co-existing), is needed. We can help you review processes and make recommendations for an approach.

To assist you with implementation we’ve prepared a guide and we can provide telephone support. Nimble themselves are also available to provide support.

a) Nimble CRM Support – Implementation Guide

When implementing a new CRM system there are many things to think about. This guide will help you to identify and prioritise them. In particular it will highlight data structures and codes to set up so that you can make progress with a high degree of confidence that the fundamentals have been set up.

Request your copy of our Nimble CRM Implementation Guide
– email mark@wurlwind.co.uk

b) Telephone support for Nimble Implementation.

When tackling a new task such as a CRM implementation it’s really reassuring to be able to talk through the plan and have questions answered by an experienced specialist. To facilitate this I’m available for questions on a prearranged basis. Please book an implementation consultation with me below. This is a chargeable service, but it will save to time overall, and help you achieve results quicker.

Schedule a call with Mark Stonham to discuss
your Nimble CRM implementation questions

A capable CRM that is well matched to the sales, marketing and business process is a joy to use. An ill-fitting CRM that is awkward to use will be ignored. It’s also about the journey – and who is leading the CRM development. Jon Ferrara, the CEO of Nimble, is at heart a salesman and a visionary. As sales changes with Social Selling it’s reassuring to have a wise and experienced pilot or captain in charge of the ship. 

And I’d be delighted if you’d consider me to be the co-pilot – guiding you through your sales, linkedin, systems and entrepreneurial journey.
Please let me know how best I can help you.
 
Mark.

Schedule a phone call with Mark Stonham

Mark Stonham Office Desk for LinkedIn Training Calls

Welcome to my office…

So much can be achieved on a phone call – so let’s talk.

And to avoid telephone tag or interruptions a convenient way to schedule a call is through an online booking system.

On the panel below you can see when I’m available, so choose a time that suits you and we can use our time wisely.

I’ve set up 1 hour blocks although most calls won’t take that long.

It allows me some turn-around time between calls and contingency so I can start the next call on time.

NB. I use the phrase ‘call’ to cover both a phone call and also a skype call, which is preferable if you’re not in the UK.

What type of call would be most useful to you?

Here are some of the typical calls I have with people …

Short calls – typically 20 minutes – no charge

Introduction call

If we’ve just connected on Linkedin these calls are ideal, so we can gain a quick overview of how we might be able to help each other. Once I know your value, and what you are looking for, I’ll be in a much better position to identify how you can help people in my network, and how they might be able to help you.

LinkedIn Q&A call

Sometimes people are grappling with a particular issue or question about LinkedIn. A phone call with a specialist (like me) is often a quicker way to resolve the issue than searching Google, text chat etc.

Linkedin Profile Review Calls

Many people have found that a quick, impartial review of their profile by an independent specialist is immensely valuable.  These calls are a good way for us to have an initial chat, and for you to gain some guidance about areas for improvement in your profile.

Longer calls – typically 50 minutes – fees apply

LinkedIn Profile Rewrite Interviews

If we’ve been in touch about a Profile Rewrite, or if you’d like to go ahead and schedule one, then a 50 minute interview call will enable me to gain a clear understanding of how to position you effectively on LinkedIn to support your objectives and activities.
Examples of profile rewrites for people in various roles, along with testimonials, are outlined here.

If we’ve not been in touch about a rewrite I’ll contact you by email to cover the preliminaries.

Training Calls for LinkedIn

If you’d like a training call (ideally via Skype) please choose a time when we can talk for about 50 minutes.
The various training and consultancy topics are outlined here, if you’ve not come to this page from there.

If we’ve not been in touch about a LinkedIn Training Call I’ll contact you by email to cover the preliminaries.

Consultancy calls for Social Selling and Business Development

If you’d like advice about Business Development, Social Selling or more general B2B Sales and Marketing to help you achieve more in your role as someone who is seen as a Trusted Advisor, please indicate the topic when you book.

Again, it’s helpful if we’ve had an email dialogue to set the agenda for the call so I can really help you in the time available.

Enquiries and other calls

There are many other reasons why you may want to have a chat. So, feel free to book a slot and add a reason and phone number if I don’t already have it.

Other times are available…

If it’s more convenient to talk to me outside of these time slots please send an email to me, at mark@wurlwind.co.uk, suggesting 2-3 times that suit you best and I’ll get back to you asap.

 

I look forward to talking with you very soon.

Mark


LinkedIn Profile Optimisation

LinkedIn Profile Rewrite Banner Image Mark Stonham Wurlwind

Over the years I have reviewed thousands of LinkedIn profiles and completed scores of LinkedIn profile rewrites for clients.

During this time I’ve identified something that many people aren’t aware of. And it is that ..

… many people struggle to communicate what makes them special and valuable in a way that makes an impact on the right people.

Successful people have identified what they are excellent at, and they communicate that expertise to clients.

And one powerful way to do that is through our LinkedIn Profiles.

A professional LinkedIn profile rewrite is a wise investment for experts and specialists for many reasons.

  • First Impressions – We only have a matter of seconds to make a first impression. We owe it to ourselves and to our businesses to make the most of the brief opportunity
  • Getting Found – Showing up for the right keywords gives more visibility for us (and our company page) when potential buyers search LinkedIn
  • Referrals – Being referred to the right people at the right time by our connections can be boosted by a better profile
  • Being shortlisted  – not being eliminated from the long-list can be improved through better profiles for individuals, and for the senior management team of a business
  • Partnerships – other business goals such as partnerships, investment, recruitment and so on can be enhanced through better profiles, especially of the business leader

Our profiles, from the photo, headline and summary, need to work really hard in the following situations:

  • when people look at our profile before a phone call or a meeting
  • when people look to see who viewed their profile
  • when our profile appears in search results (and the right words will make it appear more often)
  • when our profile is included in the list of employees of the company or organisation(s) we work for
  • when we post status updates and they appear in the home feed of our connections and others
  • when we write posts for the LinkedIn Pulse database
  • when we appear in the list of ‘profiles other people looked at’
  • when we appear in the ‘keep in touch’ reminders

Our LinkedIn Profile is the foundation for our online presence, our digital footprint, our online personal brand and professional presence.

When did you last update your profile?

And have you ever gone through a complete LinkedIn profile rewrite?

Take a look at the tips, advice and examples below to see how your profile could have much greater impact.

Or click here to send me an email if you’d like to know more or to discuss next steps.

Creating powerful LinkedIn Profiles

LinkedIn is not just a place for job-seekers and recruiters.

It’s an online network that people in the B2B market can use to find new clients and grow their businesses.

  • It’s surprising how many senior people still have a CV style profile, which people might take as a sign they are looking for a job.
  • Even more surprising are the number of skeleton profiles of business leaders and senior managers. What impression does that give out? Would you turn up for a meeting looking dishevelled and unprepared? And what example or leadership does that set for people in their department?

Another observation is that different people have different roles, different objectives, and different audiences and communities that they work with.

Therefore it’s logical that their LinkedIn profiles need to serve different purposes, to resonate with different audiences, and  meet different objectives.

Would you be impressed by the following LinkedIn Profiles?

Here are some examples of those differences. Take a look at some actual profiles via the links in the testimonials on the following pages.

  • A Consultant (Business Consultant, Management Consultant, Sales Consultant, IT Consultant, HR Consultant etc.) who had a clear specialisation of working with organisations of a particular type and helping them to improve their business performance in some particular way, to identify the starting point, the destination and have a methodology for the transition, and social proof through testimonials, articles, associations, peer approval etc. If that capability matched your requirements wouldn’t you want to meet them?
  • A Business Leader (Chairman, CEO, MD, Business Owner) who has a clear vision and mission for their business, one that spoke to prospects and customers, staff and recruits, suppliers and sales channel partners, investors and the press etc. One that supported the efforts of the sales and marketing team, customer services, production and development and more. Maybe one that highlighted growth and partnering opportunities. And one that inspired confidence in the likelihood that it would deliver, based on a track record of success. If the journey that the business is on was clear, and aligned with your aspirations, wouldn’t you want to know more?
  • A Sales Leader (Sales Director, Sales Manager, Business Development, New Business Sales) who is clearly customer focused, plugged into the customers’ market, connected with decision-maker peers, aware of market trends and issues, and with a track record of heading up value delivery to clients, not just making quota. Wouldn’t you want to find out how you, your department and your company could benefit, reassured by the value you’d expect to get from a conversation, and confident that you could probably refer them to colleagues or clients.
  • A Business Professional (such as Heads of delivery departments, project managers, consultants, fee earners, sales account managers etc.) who was clearly aware of their role and contribution to value delivery to clients, had clear expertise in one or more areas, and evidence of skills development and progression. And more so, would you feel reassured to see a team of specialists who worked together, as part of considering whether to short-list a potential supplier, or recommend them to your colleagues, or your clients.
  • And the LinkedIn Company Page that represents the business vision and ties together the profiles of the key individuals and staff. A powerful image and well crafted description to engage with prospects and customers, recruits and other interested parties creates a really positive tone. It can also support staff endeavours online, as the company page can make a major contribution to the way businesses are perceived, and the actions that visitors take.

This is what the Wurlwind LinkedIn Profile Rewrite service delivers – profiles that create a very positive first impression.

Click here to send me an email if you’d like to know more or to discuss next steps.

Three key objectives for a LinkedIn Profile Rewrite

If you accept the importance of moving beyond a skeleton or a CV profile then these THREE objectives become clearer.

And by the way, this goes way beyond the LinkedIn prompts that get you to 100% and they only cover the foundations.

1. The 180 degree switch – from About Me to About You!

This is fundamental for an effective LinkedIn profile for someone in post or running a business and looking for greater success in that role.

  • A recruiter has a brief for a role they are recruiting for, and they can match and score a CV against that.
  • A potential customer has a business need, a challenge, a problem to overcome or an opportunity or aspiration to move towards.
  • And some potential customers need to have their eyes opened to the needs or opportunities they don’t yet recognise.

Therefore the first challenge for a LinkedIn Profile Rewrite is to make the switch from About Me to About You.

2. Supporting the Know, Like and Trust journey

Trust is pretty important in business and especially in business development, in sales, in partnerships, in recommending and leading change etc.

And although trust will depend on many things there is the potential to be eliminated early on if a competitor has a stronger set of credentials.

Trust is also fairly granular and specific. Beyond the basics like honesty, integrity, keeping confidences and similar there is another level.

This can be conveyed in the expression of being a ‘go-to’ person. Who do people go-to for financial advice, for marketing ideas, for connections, for negotiating a deal, to design systems and so on.

The second objective of the LinkedIn Profile Rewrite is to identify the right area of trust and then to portray that trust.

3. To set up an appropriate response for the reader to take

It would be a shame if, after all the preparation, the reader was left to make their own mind up about whether to take action, and if so what, don’t you think.

If we want someone to do something isn’t it far more effective if we specifically ask them, and their only options really are Yes, or No.

Of course we’ve added our email address and / or phone number to the profile or page, and maybe our Twitter handle too.

But at the end of the Summary, and maybe in the Advice for Contacting section, include a clear and compelling call to action (CTA).

Maybe that’s asking for certain people to connect, or for referrals to particular people, of for a business leader to sign-post people in the company to be contacted for different matters.

How well does your profile meet these THREE objectives?

LinkedIn Profile Rewrite benefits

Business success increasingly depends not just on being visible but moving people through the know, like and trust sequence in ways the buyers prefer.

  • People are finding that with progressive visibility and a positive profile come progressive benefits.
  • The innovators have grasped the potential of the Internet and LinkedIn very quickly, and are forging ahead in their respective markets.
  • Our clients say they feel much more confident as a result of having a very professional, purposeful profile created for them.
  • With our support they are dressed for success online.

Profiles of each person, each company and the key people in management and sales deserve to present a credible and joined up message.

After all, our website, premises, exhibition attendance, marketing and lead generation campaigns and many other expenses could be let down by a poor impression on LinkedIn.

To discuss the benefits you’d like to achieve click here to send me an email.

What triggers people to get a LinkedIn Profile rewrite?

There are several recurring events or business circumstances when people seek help with a profile rewrite including:

  • undertaking a business review and sharpening focus in either the same or a different direction
  • attending an event or conference where there will be a lot of visibility of the LinkedIn profile
  • undergoing a rebrand with potentially a new website and wanting that to flow through, or to be guided by, the LinkedIn profile(s)
  • stepping out of a role as an employee (either voluntarily or not) or the armed services and wanting to research or pursue a new direction
  • undertaking a business or sales team shake-up and wanting to present a clearer and more consistent message to the market

And quite often people make the change having been referred to me by a previous client, often as a result of seeing their profile and the conversation that follows.

Would you like more guidance and help with your LinkedIn Profile Rewrite?

Congratulations if you are still reading. I guess you’re pretty serious about improving your LinkedIn Profile.

You might also be feeling a little daunted or maybe overwhelmed.

But also, wouldn’t it be a shame if in say 3 months you were still feeling you REALLY ought to tackle your LinkedIn Profile.

Imagine instead if you acted now and within 2-4 weeks you and maybe your business and colleagues had a much more professional image on LinkedIn.

Would that make you feel a lot better?

Especially to experience the clarity and confidence that comes from the repositioning that I help people to develop, their purpose, their golden thread, or similar.

This isn’t a high pressure sell but if you would like to discuss LinkedIn profile improvements and see if a LinkedIn Profile Rewrite is right for you and your business click the button below…

If you’ve read this far why not get in touch today. CLICK HERE to send me an email and let’s have a chat very soon.

Mark.

Business Leader LinkedIn Profile Rewrite

LinkedIn Profile Rewrite Business Leader Image Mark Stonham WurlwindWould you be impressed if you read the LinkedIn Profile of a Business Leader (Chairman, CEO, MD, Business Owner) who:

  • has a clear vision and mission and ambition for their business,
  • speaks to multiple audiences: prospects and customers, staff and recruits, suppliers and sales channel partners, investors and the press etc.
  • supports the efforts of the sales and marketing team, customer services, production and development and more
  • highlights growth and partnering opportunities
  • inspires confidence in the likelihood that it would deliver, based on a track record of success.

If the journey that the business is on was clear, and aligned with your aspirations, wouldn’t you want to know more?

The challenge of writing a LinkedIn Profile for a Business Leader

Having reviewed thousands of profiles and rewritten well over 300 LinkedIn Profiles I’ve identified some common traits of LinkedIn Profiles of Business Leaders:

  • Some have a minimal profile on Linkedin – name, job title, a list of previous roles and companies.
  • Others have copied and pasted content from the “About us” page on the company website.
  • And some have a CV style profile, perhaps listing a portfolio of roles and directorships.

Fair to say, it’s not easy to craft a brief message that conveys the essence of the person, the company, the vision and much more. It takes clarity, time and brevity. And busy business leaders rarely have all three.

The benefits of a well written Business Leader LinkedIn Profile

A well written LinkedIn Profile will help you and your business and colleagues in many ways.

  • Customers – and not just the main contact, but others in the organisation checking out their suppliers,
  • Prospects – people researching potential suppliers, short-listing or conducting due diligence,
  • Staff – people in the sales team looking for insight to help them sell, and many others for different reasons
  • Potential employees – skills and talent can be difficult to attract and a good profile could make the difference
  • Suppliers – of course people will try to approach you via LinkedIn, but maybe you can make it clear what you’re looking for
  • Distributors – you never know what you have that might be valuable to others, and this might start with a referral
  • Investors – not applicable to all, but they could be checking out your profile
  • Other people, maybe journalists and regulators for example.

LinkedIn is where Business Leaders can represent their business in a powerful way, for a minimal cost.

The Wurlwind Approach developed by Mark Stonham

At the core of my approach to writing LinkedIn profiles for Business Leaders are three perspectives and three time-frames:

  • Three perspectives:
    • Business – summarising key aspects of the organisation
    • Role – summarising what you’re responsible for as the leader
    • Personal – adding emotional aspects
  • Three Time-frames:
    • Future – as a leader a big aspect is looking forward, and sharing that with others
    • Present – outlining the priorities today, that will lead to the future
    • Past – including evidence of success to give confidence in the plan

This approach has proven very successful, and is a very powerful alternative to the minimal profile, the ‘About Us’ page of the company website or the CV approach.

Central to this is to identify the vision, the mission, the ‘why’, the noble cause, that has value and inspires all the audiences. This has been inspired by the management ideas put forward by Simon Sinek, whose videos on YouTube are well worth watching.

The Profile Rewrite Process for Business Leaders:

This process has been designed to deliver maximum value and optimise time on both sides.

  1. Add notes to a 1 page A4 background form (that I’ll send you) to start the process
  2. An interview, usually by phone or skype for 45-90 minutes
  3. I’ll draft the key profile sections – Headline, Summary, Current Role, and often the previous roles and more
  4. Then there’s a review process, which may involve an additional conversation
  5. When you’re happy I’ll post the changes on your behalf and update the settings etc of your LinkedIn Profile.

What’s included:

The deliverable outcome is an updated and rewritten LinkedIn Profile covering the following elements:

  • Headline and Summary
  • Current role and previous roles
  • Contact details and How to contact
  • Other sections that build credibility, potentially including: memberships and associations, voluntary work, education and qualifications
  • From experience the process works best when I post the changes to profiles on behalf of clients
  • Online support and a follow-up phone call is also included.

The investment:

We aim to optimise both the financial outlay and the time you need to contribute.

  • The cost to you is probably less than the monthly cost of your executive car or a new business outfit.
  • The time you contribute is about 2-3 hours.

Sometimes the hardest part of writing the Linkedin Profile is actually gaining clarity about just what the goals are, and the way to articulate the. That’s where my skills and experience come to the fore.

I have a track record of capturing the essence of what makes business leaders unique, and  positioning (or re-positioning) them on LinkedIn to make it easier to achieve their goals.

If you’d like to know more, or start with just a review of your existing profile, book yourself a Discovery call with Mark Stonham by clicking here or on the banner below.

Mark Stonham Wurlwind Discovery Call