Many businesses are finding it more difficult to generate leads. Budgets are tight, buyers are being bombarded and there are so many new approaches being promoted that it’s easy to feel overwhelmed. If you’re looking for inspiration, clarity, and a pragmatic approach, follow these six steps to improve your lead generation and sales. 1. Set […]
Archive | September, 2012
Social Media ROI – three measures to track for B2B sales
When you’ve got sales to make, targets to hit and revenue to earn it can be tough to measure Social Media ROI and evaluate whether Professional Networking is beneficial. For most business to business (B2B) sales people and people running smaller businesses it can be hard to justify the time for social media, never mind […]
Repetition – a really valuable friend in marketing and sales
When you do something frequently do you find you can do it better, faster and cheaper? There are quality, speed and efficiency benefits available from doing something 100 times rather than twice. What marketing and sales activities do you do on a repeat basis? At the start and end of each day, do you commute […]
Does your sales funnel look like a champagne flute or a jam funnel?
Is your sales funnel long and skinny, like a champagne flute, or short and fat, like a jam funnel? Both are fine, in the right circumstances. But if your market is changing subtly or significantly your sales funnel probably needs to be updated. If you have the wrong shape sales funnel there will be serious […]
Social Media for Business is like your daily commute
Regular updates on Social Media Networks are the anchor to effective professional and business use of Social Media. Getting started, and then finding the routine and discipline to post updates and build relationships on a regular basis can be tough, when there are so many pressures on time. Here are seven tips that will help […]
Integrated Online Marketing and Lead Generation – Hubspot 3 preview
Marketing and lead generation has become a whole lot more complex over the last few years and the challenge is to achieve integrated online marketing rather than fragmented, disconnected, inconsistent areas. Online marketing has been the catalyst for a new wave of innovation in apps to communicate with people ‘better’. The issue is that many […]